
OtoOãšããåèªãè³ã«ããããã«ãªã£ãŠä¹ ããçµã¡ãŸãããæè¿ã§ã¯OtoOãšäžèšã§ã¯èšãåããªãã»ã©ã倿§ãªææ³ãç»å Žããå€§äŒæ¥ã ãã§ã¯ãªããäžå°äŒæ¥ãŸã§OtoOãæŽ»ãããäŒç»ãè¡ã£ãŠããŸãã
ããããèªåã®äŒç€Ÿã§ã©ããã£ãŠOtoOãæŽ»ããããè¯ãã®ããæ©ãŸããŠããæ¹ãããã£ãããããšæããŸãã
ä»åã®èšäºã§ã¯ãOtoOãå®è·µããŠææãäžããäŒæ¥ã®ããã¢ãŒã·ã§ã³ã®ç¹åŸŽããæåäºäŸãšåãããŠç޹ä»ããããŸããããŒãã«ãé«ãæããããOtoOã§ããããã²èªç€Ÿã®ããã¢ãŒã·ã§ã³ã«åãå
¥ããŠé ããã°ãšæããŸãã
ããã§ã¯ã2014幎ã«ãªãªãŒã¹ãããææ°äºäŸ25éžã玹ä»ããŸãã
OtoO掻çšãå¯èœã«ïŒLINEïŒ éçšã«å€§åãªãã£ãã²ãšã€ã®ããš
ãäºäŸ1ãããŠã³ãã¬ãŒãã¢ãã¬ãŒã³ããã£ã³ããŒã³
森氞乳æ¥ã7æ20ïœ31æ¥ã«è¡ã£ããæžè°·ã§ãããã!ããŠã³ãã¬ãŒãã¢ãã¬ãŒã³ããã£ã³ããŒã³ãã
ãã¡ãã¯ãã«ã«ãªãžã£ãã³ãæäŸãããStac(ã¹ã¿ãã¯)ããšããã¢ããªãçšããŠè¡ããããã£ã³ããŒã³ã§ãã
WEBç³»ã®åªäœ11瀟ã«åãäžãããããªã©è©±é¡ãåŸãããããšããã§ãã¯ã€ã³è
ã®åŒæçãçŽ50%ãšãªãçã®ææãåŸããããšãããŸãã
æžè°·ããå
¬åã®äº€å·®ç¹ã®å€§åããžã§ã³ã䜿ã£ãOtoOæœçã§ããæ¬ãã£ã³ããŒã³ã¯ã90ç§CMã10åã«1åã®å²åã§æŸæ ããå°çšã¢ããªãããŠã³ããŒãã»èµ·åãCMãšåæã«æµããŠããé³å£°ãæç¥ãããšã¹ã¿ã³ããç²åŸã§ãããšãããã®ã§ãã
ãã®ã¹ã¿ã³ããã亀差ç¹ããæ©ããŠ3åã»ã©ã®å Žæã«ãããããŠã³ãã¬ãŒãã¢ããŒã«ãã®å
¥å£ã§æç€ºãããšãå®éã®ããŠã³ãã¬ãŒãã¢1æ¬ãšåŒãæããããšãã§ãããšããæµãã§ããã
ä»åã®å€§åããžã§ã³ã¯é³éã®å¶éããããããCMé³å£°ã«åãããŠéå¯èŽã®è¶ 鳿³¢ãæµãããšã§ãã¢ããªã«èªèãããŸããã
æ¬ãã£ã³ããŒã³ã«ãããŠã¯é客ã®é¢ã«èª²é¡ããããŸããããååã®å€§èŠæš¡åç¥ã«ããã¿ãªã®äŒç»ãå€ãã®äººã倧åããžã§ã³ããããŠãã¹ãããããããŠããå§¿ãä»åŸãèŠããããããããŸããã
åèïŒ2013幎10æå·å®£äŒäŒè°ã森氞乳æ¥ãCMé³å£°ãšãèŽãããªãè¶ é³æ³¢ã䜿ã£ããµã³ããªã³ã°
ãäºäŸ2ããã€ã³ãæ¥æ¬
ãã€ã³ãæ¥æ¬ã¯ãå瀟ãããã°ã©ã¹ãœãŒã¹ãããã¯ã€ããœãŒã¹ãã«ãããŠãã¬ã·ããµã€ããã¯ãã¯ãããããæŽ»çšããããã¢ãŒã·ã§ã³ã宿œããµã€ãå©çšè
ãåºé ã«èªå°ããæœçã«ãã£ãŠãæéèŠæã«å€§ãã売äžã䌞ã°ããŸããã
ã¯ãã¯ãããå ã«ãããŠã¯ããããã°ã©ã¹ãœãŒã¹ãããã¯ã€ããœãŒã¹ããçšããã·ãã¥ãŒã¬ã·ãã玹ä»ããã¿ã€ã¢ããåºåããªãªãŒã¹ããŸããããŸããåºé ã§ã¯ãã¯ãã¯ãããã®ããŽã«ãã¬ã·ãæ²èŒäžããšå°å·ãããéå®ããã±ãŒãžçŒ¶ã䞊ã¹ãŸããã
æ¬ããã¢ãŒã·ã§ã³ã®åå ãšããŠã¯ãéå®ãã¶ã€ã³ååãã¹ãŒããŒã®ç®ç«ã€å£²ãå Žãžçœ®ããŠããããããšã«ãããšèšããŸããæ®æ®µå©çšããã¯ãã¯ãããã§ç®ã«ããååãããã€ãè¡ãã¹ãŒããŒã«çœ®ããŠãã£ãããã€ãã€ãæã«ãšã£ãŠããŸãã®ã§ã¯ãªãã§ããããã
ååãçšããã¬ã·ããã¯ãã¯ãããäžã«ç€ºãããšã§ãååãžã®èå³ãå¢ãèŠå ã«ããæŽ»çšæ³ã確èªãããããšããæ¹æ³ã§ããããšãªã¢ã«ãçµã³ã€ãããšããèãæ¹ã¯ãæçã«é¢ããåå以å€ã«ã䜿ãããã§ããã
åèïŒ2014幎4æå· 販ä¿äŒè°ããã€ã³ãæ¥æ¬ããããé£åã®ãéå®ãã¶ã€ã³çŒ¶ãã§å£²ãäžãã¢ããïŒ
ãäºäŸ3ãtab
tabã¯ãè¡ã£ãŠã¿ããåºèãã¹ããããã¯ãªããã³ã°ããŠå ±æã§ããã¢ããªãç»é²ããåºèã«è¿ã¥ããšéç¥ããŠãããæ©èœãåããŠããŸãã2012幎6æã«ãµãŒãã¹ãéå§ããçŸåšãŸã§ã«ã¯ãªããæ°ã¯400äžä»¥äžãç»é²ãããŠãããã©ã³ããåºèã»äŒæ¥æ°ã¯330以äžã«ã®ãŒããšèšãããŠããŸãã
æ³äººåãææãµãŒãã¹ããã¬ãã¢ã ã¢ã«ãŠã³ããã®æ©èœã®å°å
¥åºèã¯ãiBeaconãæŽ»çšããæ¥åºæ€ç¥ãããããšãæ©èœãå©çšããŠããŠãŒã¶ãŒã®å®æ¥åºãèªåçã«æ€ç¥ããæ¥åºåæ°ããŠãŒã¶ãŒã®å±æ§æ
å ±ãåæããããšãã§ããŸãã
å®åºèã«ãããŠã¯ããŠãŒã¶ãŒãã©ãããååãçãã§æ¥åºããã®ããã©ã®ãããªç¹æ§ãããã®ããæ°èŠãªã®ããªããŒã¿ãŒãªã®ãã»ã»ã»ãšãŠãŒã¶ãŒã«ã€ããŠã¯ãåãããªãããšã ããã§ãã
èªç€ŸãæããŠãããŠãŒã¶ãŒå±€ã«åºããããã¢ãŒã·ã§ã³ã宿œãããŠããäŒæ¥ã«ãšã£ãŠã¯ãå®éã®ãŠãŒã¶ãŒã®æ å ±ãå ã«ãçã£ããŠãŒã¶ãŒå±€ãæ¥åºããŠããã®ãããåæã§ããããŒã«ãšããŠæŽ»çšã§ãããã§ãã
ãäºäŸ4ãWEAR
ZOZOTOWNãéå¶ããã¹ã¿ãŒããã¥ãã€ãéçšããŠããããã¡ãã·ã§ã³ã³ãŒãã£ããŒãæ€çŽ¢ãµãŒãã¹ãWEARãããã®ãWEARããçµç±ããZOZOTOWNã®å£²äžã¯ããªããšæ1åãšãªããŸããã
WEARã¯ãæ¶è²»è ãåºé ã§è²·ããªãã£ãååããåŸã§æ¬²ãããªã£ãæã«ECã§æ³šæãããšãã£ãè³Œå ¥ã¹ã¿ã€ã«ãæäŸããŸããããã®çµæãå®åºèã«ãããŠããâãŠã§ãæ¥å®¢âã§ãªã¢ã«ã®æ¥å®¢ãè£ããæœåšçãªé¡§å®¢ãéæããããšãã§ããããã«ãªããŸããã
2014幎2æäžæ¬æç¹ã§ã®åå ãã©ã³ãæ°ã¯2000以äžãåºèæ°ã¯3500ãçªç ŽããŠããŸããå®åºèãšECãµã€ãã®å£æ ¹ãè¶ ããå©äŸ¿æ§ãæäŸããåæã«è²©å£²æ©äŒãå¢ããããšã«æåããäºäŸãšèšããã§ãããã
åèïŒ2014幎4æå· 販ä¿äŒè°-ã¢ãã¬ã«è²©å£²ã«é©åœãèµ·ãããïŒã¹ã¿ãŒããã¥ãã€ãWEARãã®çã
ãäºäŸ5ãããã¯ã«ã¡ã©
ã¹ããŒããã©ã³ã®ã¢ããªã«é¢ããŠãæ¥çå
ã§ãå
è¡ããåãçµã¿ãèŠããŠããããã¯ã«ã¡ã©ã
2014幎3æã«ã¯ãåºèèªå°ã®ããã®ã¯ãŒãã³ã®é
ä¿¡æ©èœã6æã«ã¯ã¹ããã§æ®ã£ãåçã®ããªã³ã泚æãã§ããæ©èœããªãªãŒã¹ããŠããŸãã
ã¯ãŒãã³é ä¿¡ã«ãããŠã¯ãã¹ããã®äœçœ®æ å ±ãååŸããŠãããã¯ã«ã¡ã©ã®åºèã®è¿ãã«ãããšãã®ã¿ãã¹ã¯ã©ããã§ããã¯ãŒãã³ãšããŠããŸããåœãã£ãã¯ãŒãã³ã¯ããã®ãŸãŸè³Œå ¥æã«äœ¿ãããšãã§ãããã®ã§ãããããäžå±€æ¥åºãä¿ãããšãå¯èœãšãªã£ãŠããŸãã
äœçœ®æ å ±ãšã¯ãŒãã³ãçµã¿åãããŠäœ¿ãããšã§ãåºã®è¿ãã«ãããŠãŒã¶ãŒãåºã«èªå°ããããšã«æåããŠããäºäŸãšèšããã§ãããã
åèïŒ2014幎10æå· 販ä¿äŒè°-ã¢ããªã§æ¥åºèªåŒïŒæ°ããªåºèã®ã«ã¿ã
ãäºäŸ6ããã«ã³ã®ã«ãšã«ãã«ã³
ãã«ã³ã®ã·ã§ããããã°ããã¢ã¯ã»ã¹ã§ããECãµã€ããããæ°ã«å ¥ã£ãååããã®ãŸãŸãåºé åã眮ãäºçŽããããããããããé販泚æããããããããšãã§ããŸãã
ãã«ãšã«ãã«ã³ãã¯ãæ¥åºå®¢ãšã®é¢ä¿ãæ·±ããã·ã§ãã1åºèåäœã®ECãµã€ããšããŠã2014幎10æã«ã¯ããã«ã³8åºèã®å°å ¥ãäºå®ãããŠããŸãããã«ãšã«ãã«ã³ãã«ã¯ãããã°ãµã€ãããããã·ã§ããåºå¡ã®ããã°ã«èšèŒãããããå§ãååãè³Œå ¥ããããšãã§ããŸãã
ãã®äºäŸã®ãã€ã³ããšããŠã¯ãå®åºèã®ååãåããããŠãŒã¶ãŒã®è³Œè²·æ©äŒãå¢ãããŠãããšããã«ãããŸããåºèãå šåœã«ããããã§ã¯ãªãããã©ãäžåºŠæ¥åºãã人ã«ããäžåºŠæ€èšããæ©äŒãæã£ãŠã»ããã»ã»ã»ãšé¡ãäŒæ¥æ§ã¯ããã®ãããªãŠãŒã¶ãŒãžã®æ¥è§Šåæ°ãå¢ããææ³ãåèã«ãããŠã¯ãããã§ããããã
åèïŒ2014幎10æå· 販ä¿äŒè°-æ¥åºå®¢ãšã®é¢ä¿ãæ·±ãã ã·ã§ãã1åºèåäœã®ECãµã€ã
ãäºäŸ7ãã¹ããŒããªãŒããŒ
ã¹ããŒããªãŒããŒã¯ãthe 3rd Burgerãéå¶ãããŠãã€ãããïŒã³ã¬ã¯ãã£ããšITäŒæ¥ã®ã·ã§ãŒã±ãŒã¹ã»ã®ã°ãå ±åã§éçºãããµãŒãã¹ãšãªããŸãã
ãŠãŒã¶ãŒã¯ãã¯ã¬ããžã«ãŒãæ å ±ãç»é²ããã¹ããã¢ããªã§å©çšããããåºãéžã³ã泚æã»æ±ºæžãããŸãã調çãçµãããšããéç¥ãã¢ããªã§ç¢ºèªããåŸããŠãŒã¶ãŒããåºã«æçãåãã«è¡ããšã¹ã ãŒãºã«æçãåãåãããšãããã®ã§ãã
åºèåŽããŠãŒã¶ãŒã®æ¥åºãç¡ç·ç«¯æ«ãããŒã³ã³ãã§æç¥ããããå©äŸ¿æ§ãé«ããŠããŸãã
åºèãªãã¬ãŒã·ã§ã³ã«ãããŠã¯ããªãŒããŒåŠçæéãååã«ççž®ããããŠãŒã¶ãŒã®åŸ
ã¡æéã倧å¹
ã«çž®å°ããããããæºè¶³åºŠãé«ããããšãã§ããŸããã
ãŠãŒã¶ãŒãåŸ ãããªã工倫ã§é¡§å®¢æºè¶³åºŠã¢ãããæ¯å»è ãããç·åç é¢ã«æ¯éåãå ¥ããŠããããããµãŒãã¹äºäŸã§ããã
åèïŒ2014幎10æå· 販ä¿äŒè°-ã¹ããŒã決æžã§å€ããè²·ãç©ã»å€ãããªãæ¥å®¢
ãäºäŸ8ãã·ã¥ããŒãè²·ãç©ã¡ã¢
ãäœãè²·ãããšæã£ãŠããã®ããã販ä¿ã«ã€ãªããããšããæãããçãŸããã¢ããªã§ãã
ãããŸã§ã®POSåæã§ã¯ãäœãè²·ã£ãã®ããšããçµæããèŠããŠããŸããã§ããããã·ã§ããã³ã°ãªã¹ããšããææ³ãçšããããšã«ãã£ãŠãäºåã®è³Œè²·æåãç¥ãããšãã§ããŸãã
ã·ã§ããã³ã°ãªã¹ããšããææ³ãçšããã¢ããªãã·ã¥ããŒãè²·ãç©ã¡ã¢ãã«ãããŠã¯ãé£åãæ¥çšåãäžå¿ãšãã1500ç¹ä»¥äžã®åååãå
ã«ã·ã§ããã³ã°ãªã¹ããäœæãããŠããŸãã
ãŠãŒã¶ãŒã¯ãè²·ãå¿ãã鲿¢ããã¢ããªãšããŠæäŸãããã¢ããªäžã§éãŸããäœãè²·ãããšæã£ãŠããã®ãããå®éã«è²·ã£ãã®ãåŠãããšããæ
å ±ãåŸãããšãã§ããŸãã
ãã®ã¢ããªã®åŒ·ã¿ãšããŠã¯ã䟿å©ãªã¢ããªãšããŠãŠãŒã¶ãŒã«äœ¿ã£ãŠãããããšã§ããŠãŒã¶ãŒã®æ å ±ãç²åŸãããã®æ å ±ãå ã«ãªã¢ã«ã®è²©ä¿ãè¡ãããšãã§ããç¹ã ãšèããããŸããããããè²·ã£ãŠãããããšãããŠãŒã¶ãŒã®è¡åãåŒãèµ·ããããšã§ãã²ãšããããã®è³Œè²·å䟡ãäžããããšã«ãè²¢ç®ãããšãã£ã广ãèŠãããããšæããŸãã
åèïŒ2014幎4æå· 販ä¿äŒè° ç®çã«ããåæšéžæããïŒ2014幎泚ç®ã®O2Oææ³6éž
ãäºäŸ9ããŠã§ã¢ã©ãã« ã¯ããŒãžã³ã° ã〠ã¢ãŒãã³ãªãµãŒã
ã»ã¬ã¯ãã·ã§ããã®ã¢ãŒãã³ãªãµãŒããéçºãããããŒãã£ã«ãã£ããã£ã³ã°ç«¯æ«ããŠã§ã¢ã©ãã« ã¯ããŒãžã³ã° ã〠ã¢ãŒãã³ãªãµãŒããã¯ã60å倧ç»é¢ã®åœ±é¿ãåãã黿ºãšç¡ç·LANç°å¢ãããã°ã©ãã§ãèšçœ®ã§ããŸãã
æèŒããã«ã¡ã©ã§äœåãæ£ç¢ºã«èªã¿åããäœã®ã©ã€ã³ã«ãŽã£ãããšåãããŠãã¯ã³ããŒã¹ãã¹ã«ãŒãçã®æŽæã詊çããããšãã§ããŸããåžã®è³ªæãåãã远æ±ããçŽ æã®ç¡¬ãã空æ°ã®åœ±é¿ãèžãŸããŠãè
ãäžãããšæã远éãããªã©ããªã¢ã«ãªåãã衚çŸãããŠããŸãã
ã©ãã§ãèšçœ®ã§ãããããã¹ããŒã¹ãããããããªãå Žæã§ãåºåºå¯èœãªã¢ãã¬ã«ã®äœéšåç¡äººåºèãšããŠå±éãç®æããŠããŸãããã¡ãããããŒãã£ã«è©Šçããååã¯ããã®ãŸãŸECã§è³Œå
¥ããããšãã§ããŸãã
ã¢ãã¬ã«ã·ã§ããã«ãããŠã¯ããªã¢ã«ã«ãåºããããWebã«ãåºåºãããšããæµãã¯ããèŠåããããŸããããWebã·ã§ãããããªã¢ã«ãžã®åºåºã¯ããŒãã«ãé«ããã®ã§ããããããããã®ãããªããŒãã£ã«ãã£ããã£ã³ã°ç«¯æ«ã«ãã£ãŠãåæè²»çšãæããŠåºèãåºããããšãå¯èœãšãªããŸãã
ã¢ãã¬ã«æ¥çã®æ°ããæµããäºæãããäºäŸãšèšããã§ãããã
åèïŒ2014幎10æå· 販ä¿äŒè°-ã¢ããªã§æ¥åºèªåŒïŒæ°ããªåºèã®ã«ã¿ã
ãäºäŸ10ãã¢ã¹ããŒã¬ãŒ
ãã¡ãŒã¹ãããŒããã§ãŒã³ã«éãããO2Oæœçã§ããèŠãããã®ããå²åŒã¯ãŒãã³ãã®çºè¡ã«ããé客æœçã§ããã¢ã¹ããŒã¬ãŒã«ãããŠã¯ããã ã¯ãŒãã³ãé
åžããã®ã§ã¯ãªããããã¿ããã¯ãŒãã³ãçãã²ãšã²ããå ããã¹ããŒãªãŒæ§ã®ããã¯ãŒãã³æœçã宿œããŠããŸãã
ã¹ãã察å¿ã®ã¢ãã€ã«ãµã€ããã¢ã¹ããŒã¬ãŒã¢ãã€ã«ãã§ã¯230äžäººããªãã£ãŒãžåŒããªãã€ãã«ãŒããMOS CARDãã«ãããŠã¯93äžæçºè¡ãšãå©çšè
ã䌞ã°ãç¶ããŠããŸãã
ãã®2ã€ã®ãµãŒãã¹ã®ããŒã¿ãçŽä»ããããšã«ãã£ãŠãã¢ãã€ã«ãµã€ãã«ããã顧客ã®è¡åå±¥æŽãšãåºé ã§ã®ã«ãŒãå©çšå±¥æŽã®çŽä»ããå¯èœã«ããŸããããã®ããŒã¿ãå¢ããããã«ã飿ºäŒå¡ã«åãããµãŒãã¹ãšããŠãäžäººã²ãšãã«æé©ãªæ
å ±ãéããåå¥ãµãŒãã¹ã¡ãŒã«ããéå§ãããŠããŸãã
ãã®ã¢ã¹ããŒã¬ãŒã®æœçã«ãããŠã¯ãäžåºŠã¢ãã€ã«ãµã€ãã«èšªãããŠãŒã¶ãŒãšã®é¢ä¿æ§ãã¯ãŒãã³ãçšããŠãããæ·±ããŠãã£ãç¹ãè峿·±ãã§ãã
åçŽã«å²åŒã¯ãŒãã³ãéãã®ã§ã¯ãªãããŠãŒã¶ãŒäžäººã²ãšãã«åºã¥ããæ
å ±çºä¿¡ãããããšã§ãã¢ã¹ããŒã¬ãŒã®ãã¡ã³ãšããŠéžæãããŠããã®ã§ã¯ãªãã§ããããã
ãã€ãã»ããã§é Œãã§ãããªããªã³ãªã³ã°ã®å²åŒåžãå±ããããã€ãã€ãã¢ã¹ã«è¡ããããªãã»ã»ã»ãããªãŠãŒã¶ãŒã®ãæãåºããšè¡ããããªããæ°æã¡ãçã£ãäºäŸã§ãã
åèïŒ2014幎4æå· 販ä¿äŒè°ãã¢ã¹ããŒã¬ãŒãç®æãã®ã¯ãäœéšäŸ¡å€æäŸåãã®O2O
ç®æ¬¡
OtoOã®æåç·ãè¡ãã€ãªã³å¹åŒµæ°éœå¿åº
ãããã5ã€ã®äºäŸã¯ãã€ãªã³å¹åŒµæ°éœå¿åºã®äºäŸãšãªããŸãã
ææ°äºäŸã ãã§ã¯ãªããæ°ããããšã«ãã£ã¬ã³ãžãããšããå§¿å¢ãæãåã£ãŠé ããã°ãšæããŸãã
ãäºäŸ11ãæ®ã£ãŠïŒã€ã³ãã©
ãæ®ã£ãŠïŒã€ã³ãã©ãã®ã¢ããªã¯ãã€ãªã³å¹åŒµæ°éœå¿åºã®ãªãŒãã³ã«äŒŽããªãªãŒã¹ãããã¢ããªã§ãã
ããã¡ãã®ååã®ããããã¬ã·ããGETïŒããšãã£ããããã売ãå Žã«é
眮ãã顧客ã売ãå Žã«è¿ã¥ããéã«ãã¢ããªãèµ·åããããæç€ºããŸãã
顧客ããæ®ã£ãŠïŒã€ã³ãã©ãã®ã¢ããªãèµ·åããã¢ããªã®ã«ã¡ã©ã§æ®åœ±ãããšããå§ãã¬ã·ããšå¿
èŠãªææã®æ
å ±ãæç€ºãããŸãã
çŸåšãåºå
ã®å°çšèªå販売æ©ã§ã¯ãããªã³ã¯è³Œå
¥åŸã«è¡šç€ºãããç»é¢ã«ãæ®ã£ãŠïŒã€ã³ãã©ããããããšãã¯ãŒãã³ãååŸã§ãã仿ããçšæãããŠããŸããç»åèªèãå¿çšããè²©ä¿æŽ»çšãšããŠãä»åŸæ§ã
ãªãžã£ã³ã«ã§ã®æŽ»èºãæåŸ
ãããäºäŸã§ãã
äŸãã°ãã³ã¹ã¡å£²ãå Žã§å±ç€ºãããŠããã³ã¹ã¡ã䜿ã£ããã¡ã€ã¯åç»ãèŠãããããã«ãªããããããŸãããã
åèïŒ2014幎4æå· 販ä¿äŒè° ããªã ããã£ãã«ãã®å®åº«ïŒã€ãªã³å¹åŒµæ°éœå¿åºã«è¡ã£ãŠã¿ã
ãäºäŸ12ããµãŠã³ãã»ãã£ãã
ããµãŠã³ããã£ãããã¯ãé³å£°èªèæè¡ãçšããŠã2014幎2æO2Oææ³ãšããŠã®å®éã«æŽ»çšãå§ãŸã£ãã¢ããªã§ãã
åºå
ã«èšçœ®ããããã¬ããããžã¿ã«ãµã€ããŒãžçã®é³å£°ãã¢ããªã§ãã£ãããããšãã¢ããªäžã§åç»çã®ã³ã³ãã³ããæ¥œããããšãã§ããŸãããŸããåç»çµäºåŸã«ã¯ãECãµã€ãã«é·ç§»ããåºé ã«ãªããµã€ãºãè²ã®ååã確èªã賌å
¥ããããšãã§ããŸãã
ECãµã€ããåšåº«ã®éãããå®åºèã®åŒ±ç¹ãè£ãããšã§ããŠãŒã¶ãŒãéããªã工倫ãèŠãããäºäŸãšèšããŸãã
åèïŒ2014幎4æå· 販ä¿äŒè° ããªã ããã£ãã«ãã®å®åº«ïŒã€ãªã³å¹åŒµæ°éœå¿åºã«è¡ã£ãŠã¿ã
ãäºäŸ13ãããŒãã«ã¿ãã¬ãã
ã€ãªã³å¹åŒµæ°éœå¿åºã®ã³ã³ã»ããã§ããâäœéšâãç®æããããŒã«ã§ãããããŒãã«ã¿ãã¬ããã
è²·ãç©ã®æ¥œãããæäŸãã賌買ãåŸæŒãããããŒã«ãšãªã£ãŠããŸãã
ããŒãã«åã®ãµã€ããŒãžã«ã¯ã€ã³ããã«ãä¹ãããšãã¯ã€ã³ã®è©³çްãä»ã®ååã®ããããæ å ±ãªã©ãã¿ããããã«ã«è¡šç€ºãããŸãããããŠããããèªç±ã«æäœã»é²èЧããããšãã§ããŸãã
æ¬ããŒã«ã§çç®ãããç¹ã¯ãååã«å¯ŸããŠããã»ã©è©³ãããªã人ã§ãã£ãŠããæ¥œãã¿ãªããèªåã§éžã¶ããšãã§ãããšãããšããã§ããèå³ã¯ããã®ã ããã©ãããåãããªããŠéžã¶ã®ãåå«ãšæãããåéã®ååãã¢ããŒã«ããæ¹æ³ã®ã²ãšã€ãšããŠèããŠé ããã°ãšæããŸãã
åèïŒ2014幎4æå· 販ä¿äŒè° ããªã ããã£ãã«ãã®å®åº«ïŒã€ãªã³å¹åŒµæ°éœå¿åºã«è¡ã£ãŠã¿ã
ãäºäŸ14ã»15ãã¿ããã»ã²ãããšã¹ããDEãªã«ãŒ
åè¿°ã®ããŒãã«ã¿ãã¬ãããè²·ãç©ã®æ¥œãããæäŸããã®ã§ããã°ãã¿ããã»ã²ãããšã¹ããDEãªã«ãŒã¯ããªã ããã£ãã«ã§è³Œè²·ã«è³ãããããŒã«ãšãªã£ãŠããŸãã
ã¯ã€ã³ãéžãã åŸã¯ãåèš3000çš®é¡ãã®ã¯ã€ã³ãåžžæéžæã»è³Œå ¥ã§ããããã«ãªã£ãŠãããAEON de WINEãã§è³Œå ¥ãããããšãã§ããŸãããã®ãµãŒãã¹ã¯ãã¿ããã»ã²ãããšãããã®ã§ãåºé ã«ãªãååããã®å Žã§æ€çŽ¢ã»æ³šæããèªå® ãåºèã§åãåãããšãã§ããŸãããŸãã«åšåº«ãéãããå®åºèã®åŒ±ç¹ãè£ããµãŒãã¹ãšãããŸãã
ãŸããåºèã«ããã¯ã€ã³ã®ã©ãã«ã«ãã€ãªã³ç¬èªã®ã¢ããªãã¹ããDEãªã«ãŒããããããšãåã¯ã€ã³ã«ã€ããŠã®è§£èª¬åç»ãèŠãããšãã§ããããåç»çµäºåŸã«ã¯AEON de WINEã§è³Œå
¥ãããããããšãã§ããŸãã
åºèã§ã®è²·ãç©ã®æ¥œãããšãECãµã€ãã®äŸ¿å©ããç·å¯ã«çµã³ã€ãããªã ããã£ãã«æŠç¥ãšèšãããã§ããã
åèïŒ2014幎4æå· 販ä¿äŒè° ããªã ããã£ãã«ãã®å®åº«ïŒã€ãªã³å¹åŒµæ°éœå¿åºã«è¡ã£ãŠã¿ã
å人åºèãäžå°äŒæ¥ã®äŸ
ãäºäŸ16ããã©ããã¥ãŒãžã¢ã
å
šåœã®ãåœå°ãã©ããé£ã¹ãããããã©ããã¥ãŒãžã¢ã ãã¯ãLINEïŒ ãç©æ¥µçã«é客掻çšããŠããŸãã
æ¯æ1~3åã»ã©ã®é »åºŠã§å®æœããŠãããåééå®ã®ãç¡æãã¬ãŒã³ãïŒè©Šé£ïŒãäŒç»ã«ãããŠãææãäžããŠããŸãã
äŸãã°ã2014幎2æã®ãLINEã®ãåã ã¡éå®ïŒäŒå¢ãã©ãç¡æãã¬ãŒã³ããäŒç»ã¯ã12æ¥ãŸã§ã«8500人ã®åã ã¡ã®ãã¡239人ãå©çšããŸããããã©ãäžæ¯ã®æ³šæãå©çšæ¡ä»¶ãšããããã33äž4600åãæéå¹³å10ïŒ å¢ã®å£²äžå¢å ãšãªããŸããã
ãã¡ãããç¡æã§æäŸããããšã«å¯Ÿããå©çé¢ã¯å¿é
ããããšããã§ããããããæ¬äºäŸã®ããã«æ¡ä»¶ãä»ãããã察象ãåã©ããšããããšã§èŠªã®å䌎ãçã£ããããçãç¡ææäŸãããã¯ã«å·¥å€«æ¬¡ç¬¬ã§
å©çãæ
ä¿ãã€ã€ããŠãŒã¶ãŒãåºèã«èªå°ããããšãå¯èœãšããäºäŸãšèšãããã§ãã
åèïŒ2014幎4æå· 販ä¿äŒè° äžå°åºèã§ãO2Oã§ããïŒãLINE@ãã®ã¢ã€ãã¢æŽ»çšäºäŸ
ãäºäŸ17ããªã«ã±ã¹ãLIP SERVICEã
åŸæ¥ã®æ
å ±çºä¿¡æ¹æ³ã§ãã£ããã¡ã«ãã¬ã®å°éçã»ã¯ãªãã¯çã幎ã
äœäžããŠãããšããçŸç¶ãæç Žãã¹ãããªã«ã±ã¹ã¯LINEïŒ ãå°å
¥ããŸãããLINEïŒ ã®ããã·ã¥éç¥ã«ãã確å®ãªèšŽæ±ãæŠåšã«ãã¿ãŒã²ãããšããŠããåã ã¡7äžäººã«åºåãé
ä¿¡ããŠããŸãã
ãªã«ã±ã¹ã®åã ã¡ã§ãããŠãŒã¶ãŒã«å¯ŸããŠãå€åŒããã»ãŒã«ãååå
¥è·æ
å ±çãLINEã§é
ä¿¡ãããŸãã
é
ä¿¡ã®éã«ã¯ã2è¡ç®ãŸã§ã«ãæ°äœãå€äžã?!ããªã©ããŠãŒã¶ãŒã®ç®ãåŒãå
å®¹ãæ²èŒããŸããã
ãã®çµæã人æ°ã®å°ç©ãã¿ã€ã ã©ã€ã³ã§åç¥ããéã«ã¯ãåç¥ããããã4æéã§150åãå®å£²ãããªã©ãç®èŠãŸããææãäžããŠããã®ã§ãã
æè¿ãLINEãå©çšããŠãããšäŒæ¥ããã®éç¥ãå€ããªã£ãŠããããšãæããŸãã
æç« ãéãããŠããŠããããšã¯èªèããŠãããã®ã®ããã®éç¥ããã¡ããšèªã人ã¯ãããŸã§å€ããªããšæããŸããLINEïŒ ãå©çšãããŠããäŒæ¥ãå€ãããšæããŸãããã¿ãŒã²ããå±€ã«é¿ãçºä¿¡å
容ãç ç©¶ããããšã§ãææãäžããããšã«ç¹ãããããããŸãããã
åèïŒ2014幎4æå· 販ä¿äŒè° äžå°åºèã§ãO2Oã§ããïŒãLINE@ãã®ã¢ã€ãã¢æŽ»çšäºäŸ
ãäºäŸ18ãJELLY JELLYãCAFÃ
æžè°·ã§ã³ã¯ãŒãã³ã°ã¹ããŒã¹ãæäŸããJELLY JELLYãCAFÃã¯ãLINEïŒ ã§ãŠããŒã¯ãªæ å ±é ä¿¡ãè¡ã£ãŠããŸãã
äŸãã°ãã»ã³ã¿ãŒè©Šéšãçµãã£ãäžé±éåŸã«ãåºå
ã«ã»ã³ã¿ãŒè©Šéšã®åé¡çšçŽã眮ããã倧人ã®ã»ã³ã¿ãŒè©ŠéšïŒ1ç§ç®ã§ãåãããããªã³ã¯1æ¯ãã¬ãŒã³ãããšããäŒç»ã宿œã
LINEïŒ ã§ã®åç¥ããã£ããã«ãçŽ10äººãæ¥åºããŸããã
ãã®äºäŸã®ãã€ã³ãã¯ãåçŽã«å²åŒã¯ãŒãã³ãåºãã®ã§ã¯ãªããå°ãå€ãã£ãã¡ãã»ãŒãžãé
ä¿¡ããããšã§ã
æ¥åºçµéšã®ãªãæ¹ã«ãèå³ãæã£ãŠããããæ¥åºããŠé ãããšãããšããã«ãããŸãã
æååºã§ã¯ãªããŠããé
åçãªäŒç»ãçšããããšã§ããŠãŒã¶ãŒãæ¥åºãããããšãã§ãããšããè¯ãäºäŸã§ãã
åèïŒ2014幎4æå· 販ä¿äŒè° äžå°åºèã§ãO2Oã§ããïŒãLINE@ãã®ã¢ã€ãã¢æŽ»çšäºäŸ
æµ·å€äºäŸ
ä»ãŸã§ã¯æ¥æ¬ã®äºäŸã玹ä»ããŠããŸããããæ¬¡ã®4ã€ã®äºäŸã¯åœå€äºäŸãšãªããŸãã
ãäºäŸ19ãJUST for U
ããŒãœãã©ã€ãºã»ãªãã¡ãŒäºäŸã²ãšã€ç®ã¯ããJUST for Uãããã°ã©ã ã§ãã
å
šç±³ã§ããã1700åºèãå±éããã¹ãŒããŒããŒã±ãããã§ãŒã³ãã»ãŒããŠã§ã€ç€Ÿãã¹ã¿ãŒããããããã°ã©ã ã§ãã2013幎ã®çµããã«ã¯ãããã°ã©ã åå è
ã¯600äžäººãè¶
ãã1ïŒ
以äžã®å£²äžé«åäžãéæããŸããã
ãã®ããã°ã©ã ãå©çšãã顧客ã¯ãéåžžã®ãã€ã€ã«ãã£ã«ã¹ã¿ããŒããã10ïœ20ïŒ å®ããJUST for Uç¹å¥äŸ¡æ Œãã§è³Œå ¥ããããšãã§ããŸããã»ãŒããŠã§ã€ã®ãŠã§ããµã€ãããåŸãããã¯ãŒãã³ã¯äœåºŠã§ã䜿ããè³Œå ¥æ°éã«ãå¶éããããŸãããéå»ã®è³Œè²·å±¥æŽãããæ®æ®µããè³Œå ¥ããŠããååãå²ãåºãããã®ååã®ã»ãŒã«ã«ã€ããŠã顧客ã«çºä¿¡ããŠããŸãã
æ¥æ¬ã«ãããŠããã¯ã¬ãžããã«ãŒãã«ãããŠãã«ãŒãã®ã¬ãã«ã段éçã«äžããŠããããšã§ãåŸæå®¢ã«ã¯å²åŒçãé«ããããšããåçµã¿ãèŠãããŠããŸãããããããã®ãããªèª°ããåå ããããããŠãŒã¶ãŒããšã®ããã¢ãŒã·ã§ã³ã宿œããããšã§ãããå€ãã®åºå®å®¢ãåµåºã§ãããšãã奜äºäŸãšèšããã§ãããã
åèïŒ2014幎10æå· 販ä¿äŒè° å é²äŒæ¥ã®æ¬¡ãªãææŠãããŒãœãã©ã€ãºãã»ãªãã¡ãŒã
ãäºäŸ20ãMy Healthy Plate
ã¡ãã瀟ã¯ãã«ããã®ã±ããã¯ã«æ¬ç€Ÿãæ§ãã飿åå°éã®ã¹ãŒããŒããŒã±ããã§ãããã600åºèãå±éããŠããŸããå瀟ãç«ã¡äžãããMy Healthy Plateããšããããã°ã©ã ã«åå ãããšã顧客ã¯å¥åº·å¢é²ã®ããã®ãããŒãœãã©ã€ãºã»ãªãã¡ãŒãã®ãµãŒãã¹ãåããããšãã§ããŸãã
ããã°ã©ã ã«åå ããmetro&moiãã¡ã³ããŒã«ãªã£ã顧客ã¯ãã¢ãã€ã«ã»ã¢ããªãä»ããŠãæ¯é±ãå£ç¯ã®æ°é®®ãªéèãæç©ã®ã»ãŒã«ã¹äŸ¡æ Œãæ é€ç޹ä»ã®æ å ±ãé²èЧããããšãã§ããŸãã
ã¢ããªãéããŠããŠãŒã¶ãŒã«æ å ±ãçºä¿¡ãããšå ±ã«ããã¡ã³ãéžæããããšã«æåããŠããäºäŸã ãšèšããŸããäžèšã®ã¢ã¡ãªã«ã®ã¹ãŒããŒã®äŸã«ãããŠãèšããããšã§ãããå€ãã®ãŠãŒã¶ãŒã«ãšã£ãŠèº«è¿ãªã¹ãŒããŒãšããç¹åŸŽã掻ãããŠããããšãæåã®ãã€ã³ãã ãšæãããŸãã
åèïŒ2014幎10æå· 販ä¿äŒè° å é²äŒæ¥ã®æ¬¡ãªãææŠãããŒãœãã©ã€ãºãã»ãªãã¡ãŒã
ãäºäŸ21ãTraveling Tailor
INDOCHINOã¯ãç·æ§åããªãŒããŒã¡ã€ãã¹ãŒãã販売ããŠããã«ããã®ECãµã€ãã
ãªã³ã©ã€ã³ã§ãªãŒããŒã¡ã€ãã®ã¹ãŒãã賌å
¥ã§ããã ãã§ã¯ãªãããTraveling Tailorããšåä»ãããããµãŒãã¹ãå©çšããããšã§ãå®éã«ãµã€ãºæž¬å®çãåããããšãã§ããŸãã
æééå®ãåæ ç¹ã§ã®äºçŽå¶ãšãªã£ãŠãããã®ã®ãããã«ãã£ãŠãµã€ãºæž¬å®ãè¡ãããçå°ãã«ã¹ã¿ãã€ãºã«ã€ããŠè©±ãåãããšãã§ãããµãŒãã¹ã§ãã
ã¹ãŒãã®ECãµã€ãã¯å€ããã®ã®ãæ¡å¯žãå¿ èŠãšãªã£ãŠãããªãŒããŒã¡ã€ãã¹ãŒãã®ECã¯å°ãªãããã«æããŸãããããããªãã©ã€ã³ãšãªã³ã©ã€ã³ãçµã³ã€ããããšã«ãã£ãŠãäžåºŠè³Œå ¥ãã客ãããæè»œã«2çç®ã®ã¹ãŒããè³Œå ¥ã§ããä»çµã¿ãäœãäžãããšèšããã§ãããã
ãäºäŸ22ãBlurbã®ãããã¢ããã·ã§ãã
Blurbã¯ãWebäžã§ãªãŒããŒããããšã質ã®ããçŽ æã§èªå·±åºçæ¬ãããªã³ãããŠããããšãããµãŒãã¹ã§ãã
ãã®Blurbã¯ãã¯ãŒã¯ã·ã§ãããã€ãã³ãã®éå¬ã«å ããŠããããã¢ããã·ã§ãã(æééå®åºè)ãéããŠããŸãããªã¢ã«ãªæ¥ç¹ãæã€ããšã«ãã£ãŠç¢ºå®ã«ããã®ãµãŒãã¹æ°ããªäžé¢ã玹ä»ãããªã³ã©ã€ã³ã§ã¯è¡šçŸããã®ãé£ããã£ãååã®è³ªãçŽæ¥äœéšããæ©äŒãäžããŠããŸãã
ä»ãŸã§ãªã³ã©ã€ã³äžã§ãããªãã£ããµãŒãã¹ãããªãã©ã€ã³ã§ãŠãŒã¶ãŒãšæ¥è§Šããããšã«ãã£ãŠãéã«ãªã³ã©ã€ã³ã§ã®å©çšã䌞ã°ãããšãã§ãããšããäºäŸãšèšãããã§ãã
次äžä»£OtoOãçã¿åºãïŒ æ¢åãµãŒãã¹
æåŸã«ããŸã OtoOã®äºäŸãšããŠã¯èœãåºãŠããªããã®ã®ã次ã®OtoOãæ ããµãŒãã¹ã玹ä»ããããŸããèªç€Ÿã§ã¢ããªãäœæããããšã¯é£ãããŠããæ¢åã®ãµãŒãã¹ãå©çšããŠãOtoOæœçãæã€ããšãã§ããããã«ãªããããããŸããã
ãäºäŸ23ãã¹ãã
ãšã«ãããåºã«æ¥ãŠã»ããããããªå®åºèã®é¡ããå¶ããææ³ãšããŠæ³šç®ãããŠããã®ããæ¥åºå ±éãã€ã³ããã¢ã¡ãªã«ã§ã¯ãCLOïŒCardãLinkedãOfferïŒãšåŒã°ããé¡äŒŒãããµãŒãã¹ããªãªãŒã¹ãããŠããŸãã
æ¥åºå
±éãã€ã³ãã¯ããã®åã®éããæ¥åºããã ãã§ãã€ã³ãããããããµãŒãã¹ã§ãã
GPSãå©çšãããµãŒãã¹ãšç°ãªãã鳿³¢ãçºä¿¡ããæ©åšãåºå
ã«èšçœ®ããã¢ããªã«èãããããšã§ãåèªã«åºèã«å
¥ã£ã顧客ã«ã ããã€ã³ããä»äžãããŸãããåºã§è²°ãããåŸãªã¯ãŒãã³ãšãã£ãããã¢ãŒã·ã§ã³ãè¡ãããšã§ãåºã«èªå°ããããšãå¯èœã«ãªãããšæããŸãã
ãŸããCLOã¯ãã¯ã¬ãžããã«ãŒãã®è³Œè²·å±¥æŽãå
ã«èªåºã§è²·ã£ãŠãããããªäººã«å²åŒãªãã¡ãŒãçºä¿¡ããæ±ºæžæã«èªåã§å²åŒãè¡ããµãŒãã¹ã§ããèŠèŸŒã¿å®¢ã«å¯ŸããŠã¯ãŒãã³ãé
åžããããšãã§ããã®ã§ãçºä¿¡ããããšãã§ãããããããå¹ççãªèªå°ãæåŸ
ã§ããããŒã«ã ãšèšããŸãã
äŸãã°ãåŒã£è¶ãã®ã·ãŒãºã³ã«é»å補åãè³Œå ¥ãã人ã«å¯ŸããŠãCLOãçšããŠãå®¶å ·ã®å²åŒã¯ãŒãã³ãé åžãããšãã£ãäœ¿ãæ¹ãã§ãããããããŸãããã
åèïŒ2014幎4æå· 販ä¿äŒè° ç®çã«ããåæšéžæããïŒ2014幎泚ç®ã®O2Oææ³6éž
ãäºäŸ24ãSRapp
SRappãšã¯ããã¬ãã®é³å£°ãã¹ããã«èããããšãçªçµã»CVãèå¥ããŠã¯ãŒãã³ãé¢é£ã³ã³ãã³ãã衚瀺ããããããªã¢ããªãéçºã§ããããŒã¹ã¢ããªã®äžã€ã§ãã
13幎8æã«ãHBCåæµ·éæŸéã®ã€ãã³ãã§ããã¬ãã®é³ããHECèãè³Appããšããã¢ããªã«èãããŠããã¬ãŒã³ããåœãŠããšããäŒç»ããããŸããã
æ¥æ¬ã§ã¯ããã¬ããããªã³ã©ã€ã³ãžã®é£æºã¯æ€çŽ¢ã¯ãŒãå©çšãäžè¬çãšãªã£ãŠããŸãããåç±³ã§ã¯5æ¡ã®æ°åã§ã¡ãŒã«ãéãä»çµã¿ããé³å£°èªèãç»åèªèãçšããŠã顧客ã®èå¥ãæ°èŠé¡§å®¢ã®ã¡ãŒã«ã¢ãã¬ã¹ç²åŸãè¡ãããŠããŸãããã®ãããªé³å£°èªèæ©èœãçºéããããšã§ãSRappã®ãããªã¢ããªãæ°ãããã¹ã¡ãã£ã¢ãšãªã³ã©ã€ã³ã®é£æºæ¹æ³ãšãªããããããŸãããã
åèïŒ2014幎4æå· 販ä¿äŒè° ç®çã«ããåæšéžæããïŒ2014幎泚ç®ã®O2Oææ³6éž
ãäºäŸ25ããã§ã€ã¹ã»ãªã¶ãŒã
ããã§ã€ã¹ã»ãªã¶ãŒãããšããã®ã¯ãã¹ã¿ããäºçŽãäŒè°å®€äºçŽçãæ§ã ãªã¿ã€ãå¥ã®äºçŽç®¡çãè¡ãããšãã§ããã¯ã©ãŠãåã®ãµãŒãã¹ã§ãã飲é£ã»æè²ãçŸå®¹ãå»çãªã©ããªãœãŒã¹ã®äºçŽãé¡§å®¢ã®æ¥åºåæ©ãå·Šå³ããæ¥çš®ã«å°å ¥ãããŠããŸãã
æè¿ããåºãã«é Œãã®ã§ã¯ãªããå°éæ§ã®é«ãæè¡ãæã£ãã人ãã«å¯ŸããŠããéãæ¯æããããšããããŒãºãå¢ããŠããŠããããã«æããããŸããåºèåŽããã®ããŒãºã«å¿ãããããµãŒãã¹ãšããŠãããã§ã€ã¹ã»ãªã¶ãŒããã¯æçšãšèšããŸãã ç©ã§ã¯ãªãã人ã«çŠç¹ãããŠãOtoOäºäŸãšèšãããã§ãã
åèïŒ2014幎4æå· 販ä¿äŒè° ç®çã«ããåæšéžæããïŒ2014幎泚ç®ã®O2Oææ³6éž
以äžãOtoOã®äºäŸ25éžãããã§ããã§ããããã
çŸåšããªã³ã©ã€ã³ã®æ
å ±ã«ãã£ãŠãå®åºèã«æ¥åºããçµéšããã人ã¯5å²ãã7å²åŒ±ã«å¢å ããŠãããšèšãããŠããŸãããã²ãOtoOæœçã«ã€ããŠæ€èšããŠã¿ãŠãã ããã
OtoO掻çšãå¯èœã«ïŒLINEïŒ éçšã«å€§åãªãã£ãã²ãšã€ã®ããš