
Criteoã¯å šäžçã§ããã20,000ã®åºåäž»ãæ±ãããªã¿ãŒã²ãã£ã³ã°åã®åçãã£ã¹ãã¬ã€åºåã§ãã
ç¹ã«2020幎ãã2021幎ã«ãããŠã¯ãçæŽ»æ§åŒã®å€åã«äŒŽã£ãŠECã®è³Œè²·ææ¬²ã«å€åãèŠããããããŸã§ECã«æ³šåããŠããªãã£ãäºæ¥äž»ãå«ãå€ãã®æåŸ ãå¯ããããŠããŸãã
ããããããã°ã©ãã³ã°ã®ç¥èãå¿ èŠã§ãããšããä»ã®åºååªäœã«ãªãç¹åŸŽãããããäžã«ããæ å ±ã®å°ãªããããããŒãã«ãé«ãã®ãäºå®ãç¹ã«èžã¿èŸŒãã éçšããŠããŠã代çåºã®å®åã«ãŸã€ããæ å ±ã¯ããªãéãããŠããŸãããã®ããã以äžã®ãããªçåãæ±ããŠããæ¹ãããã£ãããã®ã§ã¯ãªãã§ããããã
- å€åç®ECåãã®åºåã§ãèªç€Ÿã«ã¯é¢ä¿ãªãã®ã§ã¯ïŒ
- Cookieã®èŠå¶ã匷ãŸãäžã广ã¯èœã¡ãŠããããïŒ
- AIã§æé©åãããã®ã§ã代çåºã«ããéçšåã§ã¯å·®ãã€ããªããããïŒ
ããã§ä»åã¯ãœãŠã«ãã¢ãŠãæ ªåŒäŒç€Ÿã®ãã¯ãããžãŒãœãªã¥ãŒã·ã§ã³éšã§Criteoãæ åœããŠããåæ¬ææ°ã«ãCriteoã®éçšã«ããäºç®2åã»ROAS1.5åã«æ¹åããäºäŸãšãCriteoéçšã®ææ°ã®æ»ç¥ã®ãã€ã³ãã«ã€ããŠã話ãèããŠããŸããã
Criteoåºåã®ç¹åŸŽãšéçšæ¹æ³ããŸãšãŸã£ããç¡æEbookããããŠã³ããŒã
ç®æ¬¡
- 代çåºå€æŽã§äºç®2åã»ROAS1.5åã«ãªã£ãECäºäŸ
- æ©æ¢°åŠç¿ã®æé©åã«ãããããŒã¿ãã£ãŒãæ§ç¯ãšã»ãŒã«ã«åããããã¥ãŒãã³ã°
- å ãšã³ãžãã¢ãçããå°éããŒã ã®ãïŒäººå®çµããå§åçãªå¹æã®å·®ãçã
- ãŠãŒã¶ãŒèŠç¹ã§è³Œè²·ã«è¿ãè¡åããŒã¿ãéžå¥ããå¹çããåŠç¿ããã
- CPC20åãšãã匷ã¿ãçãããå°åç®ECã§å¹æãçºæ®ãããã¯ããã¯
- ITPãCookieèŠå¶ã«ããå¹æã®æªåã¯èŠãããªã
- æéUUïŒäžä»¥äžãæé¡20äžåãé åããäœå°ããããªãæ¥çš®åããCriteoã¯çµ¶å¯Ÿããã¹ãïŒ
- Criteoã®é²åã¯ãŸã ãŸã æ¢ãŸããªãã代çåºã®ãã£ããã¢ããåã§åºããå·®
- ãŸãšã
- 話ãèãã人
代çåºå€æŽã§äºç®2åã»ROAS1.5åã«ãªã£ãECäºäŸ
ãœãŠã«ãã¢ãŠãæ ªåŒäŒç€Ÿ ããžã¿ã«ãã¯ãããžãŒæ¬éš ãã¯ãããžãŒãœãªã¥ãŒã·ã§ã³éšã忬 æ æ°
âãŸãã¯ããã¯ã°ã©ãŠã³ãããæ®æ®µã®ãä»äºã«ã€ããŠæããŠãã ããã
ãœãŠã«ãã¢ãŠãæ ªåŒäŒç€Ÿã®ãã¯ãããžãŒãœãªã¥ãŒã·ã§ã³éšCriteoããŒã ã§åããŠããŸããCriteoãæ°ããå°å ¥ãããã¯ã©ã€ã¢ã³ãæ§ãéçšæ¹åããæ±ãã®ã¯ã©ã€ã¢ã³ãæ§ã«å¯ŸããŠãéçšã®ãææ¡ããããã°ã©ã ã®å®è£ ãŸã§ãäžæ°é貫ãããµããŒãããæäŸããŠããŸãã
æ°åã§ãœãŠã«ãã¢ãŠãã«å ¥ç€Ÿããã¯ãªãšã€ãã£ããšåºåéããã¯ãããžãŒãšåºåéã®æ©æž¡ãã®ãããªåœ¹ç®ãå€ãæ åœããŠããŸããããã®ãããªçµæŽã掻ãããã¯ãªãšã€ãã£ããšãã¯ãããžãŒãšåºåã®äžé åãèžãŸãããææ¡ãå¿ãããŠããŸãã
â忬ããã¯éãšã³ãžãã¢ã§ãããªããããã°ã©ã ãæžãããã§ããã
ããšããšããã°ã©ãã³ã°ã®ç¥èã¯ãããŸããã§ãããããœãŠã«ãã¢ãŠããç¬èªã§å®æœããŠããããžãç ä¿®ãšããã¹ãã«ã¢ããããã°ã©ã ã«åå ããããšã§ç¿åŸããŸãããå¶æ¥ã¹ã¿ãããéçšã³ã³ãµã«ã¿ã³ããªã©ã察象ã«ãããã°ã©ã ã䜿ãã人æããŒãããè²æãããšããå 容ã§ãè€æ°æ®µéã«ã¬ãã«åããããŠããŸãã
ç§ã¯æäžã©ã³ã¯ã®ç ä¿®ã«ã瀟å ã§åããŠåæ ŒããŸãããJavaScriptãPHPã䜿ã£ãŠå®éã«ECãµã€ããäœããªã©æ¬æ Œçãªããã°ã©ãã³ã°ã«æãã§ããŸãããèªåã§èšã£ã¡ããã®ãæ°ãåŒããŸããã©ãéŠåžåæ¥ã ã£ããã§ããã
âçŽè¿ã§æã倧ããªå®çžŸãåºãŠããCriteoã®äºäŸãæããŠãã ããã
瀟åã¯æ§ããããŠããã ããŸãããã»ã¬ã¯ãã·ã§ããç³»ãã¡ãã·ã§ã³ECãµã€ãã§å°å ¥æžã¿ã ã£ãCriteoã®éçšæ¹åã®å®çžŸãããããŸããåœç€ŸãéçšãåŒãç¶ãã§ãã3ã¶æç®ã«ROASãã1.5åã«æé·ãããããšãã§ããŸããã
移管åœåã¯ROAS700ïŒ çšåºŠã§ã決ããŠæªãæ°åã§ã¯ãããŸããã§ãããã詳ããç¶æ³ã調ã¹ãŠã¿ããšæ¹åã§ãããã€ã³ããããã€ããããŸããã詳ããã¯ã®ã¡ã«ã説æãããŠããã ããŸãã2020幎10æã«ã¯ROASã1000ïŒ ãŸã§äžãããåœå600äžåçšåºŠã ã£ããäºç®ã1000äžãŸã§æ¡å€§ããã ããŸããã
æ©æ¢°åŠç¿ã®æé©åã«ãããããŒã¿ãã£ãŒãæ§ç¯ãšã»ãŒã«ã«åããããã¥ãŒãã³ã°
âåºåäºç®ã¯2åã«ãåºå广ã1.5åã»ã©æé·ããã®ã§ããããã®ã±ãŒã¹ã§ã¯ææãåºããŸã§ã«ã©ããªããšãããã®ã§ããããïŒ
æ¹åãã€ã³ãã¯å€§ãã2ã€ã§ãããŒã¿ãã£ãŒãã®èŠçŽããäžå¿ãšããç°å¢æ§ç¯ãšããã¡ãã·ã§ã³éè²©ç¹æã®ã»ãŒã«ã«å¯Ÿå¿ããéçšèª¿æŽãããŸããã
âäœãã©ã®çšåºŠå®æœãããã®ãã詳ããå 容ãæããŠãã ããããŸãã¯ç°å¢æ§ç¯ã«ã€ããŠãé¡ãããŸãïŒ
å¥ã®ä»£çåºãæ§ç¯ããç¶æ ããã®åŒãç¶ãããã¹ã¿ãŒãããŸãããå 容ã確èªããããŸãããšãããããŒã¿ãã£ãŒãã«ãã£ãããªãç¹ãããã€ãã
ãŸãã2幎åã»ã©åã«ECåãã®ãã©ãŒããããæäŸããããªã©ã®ã¢ããããŒãããã£ãã®ã§ãããã¢ããããŒãåã®ç¶æ ããæŽæ°ãããŠããŸããã§ãããå ·äœçã«ã¯ãäŸ¡æ Œåž¯æ å ±ãã«ããŽãªãŒãã«ã©ãŒããªãšãŒã·ã§ã³ãªã©ãæ©æ¢°åŠç¿ããããã¹ãé ç®ãè¶³ããŠããªãã£ããã§ãããã®æé©åã®ããã«ããŸãã¯ECåãã®ããŒã¿ãã£ãŒããã©ãŒããããé©çšããŸããã
èšæž¬é¢ã®ç°å¢ã§ã¯ãã¯ã©ã€ã¢ã³ãæ§ãGoogle Analyticsãã䜿ãã ã£ãã®ã§ããã¡ããæŽåãããŠããã ããŸãããéããŠã¿ããšãããŽéšåã«ãã©ã¡ãŒã¿ãŒã®æ¯ãæŒãããããŸãããã·ã§ããåãå ¥ã£ãŠãããããéšåã§ããããã©ã¡ãŒã¿ãŒãä»èŸŒããŠããªãã£ãããšã§ãããŽã®ã¯ãªãã¯ãå šãŠèšæž¬ã§ããªãã£ãã®ã§ãã
åæ©çã§ã¯ãããŸãããèšæž¬ãã§ããŠããªããšæ£ãã倿ãã§ããŸããã®ã§ãæ©æ¥ã«è§£æ±ºãã¹ãåé¡ã§ããã
ç°å¢æ§ç¯ã§ã¯ããã®ãããªèšå®ã®æŒããã¢ããããŒããé ããŠããéšåãåããŠãã£ãå ·åã§ãã
âã»ãŒã«ã«å¯Ÿå¿ããéçšèª¿æŽã§ã¯ã©ã®ãããªããšã宿œããã®ã§ãããïŒ
ã»ãŒã«ãéå¬ãããã¿ã€ãã³ã°ã«åãããå ¥æã®èª¿æŽãã¯ãªãšã€ãã£ãã®å€æŽã宿œããŠããŸãã
ã¯ã©ã€ã¢ã³ãæ§ã¯æ3ã4åã®é »åºŠã§ã»ãŒã«ãéå¬ããŠããã®ã§ããããã®éœåºŠãå²åŒçãéé¡ãªã©ã®ã»ãŒã«æ å ±ããå ±æããã ããŸããããããããšã«ããããŒäžã§ã¢ã€ã³ã³ããªãŒããŒã¬ã€ãããæ©èœã䜿ããã¯ãŒãã³è¡šç€ºãã»ãŒã«ã§ããããšãæç€ºãããŠããŸãã
ãã®æœçã¯åä»»ã®ä»£çåºãè¡ãªã£ãŠããããã§ãããåœç€Ÿã§ã¯æŽãªãåãçµã¿ãšããŠãåæã«åºã¥ããå ¥æã®èª¿æŽã宿œããããŸããã
Criteoã®ç®¡çç»é¢ã§ã¯ãç®æšCOSïŒã³ã¹ãã»ãªãã»ã»ãŒã«ã¹ïŒãèšå®ããããšãã§ããŸããã売äžÃ·åºåè²»çšããããªãã¡å£²äžå䟡ãCOSãšããŠç®åºããèªåãšã³ãžã³ã«ãã£ãŠæé©åããããšããæ©èœã§ãã
åœç€Ÿã§ã¯ããŠãŒã¶ãŒæ°ãåºåã®åºå ·åãªã©ãã»ãŒã«çŽåã®æšç§»ç¶æ³ãããšã«ãç®æšCOSãäœïŒ ããã¹ããåæããŠãããŸãã
ãããæ ããšãåºåãããããåºãããã¿ã€ãã³ã°ã§å°éããåºããªãã£ãããæå¶ãããã¿ã€ãã³ã°ã§åºãããŠããŸã£ãããªã©ãã³ã³ãããŒã«ãããŸããããªããã§ãããããŠãŒã¶ãŒæ°ãç«¶åã®å ¥æã¯å€§å€æµåçã§ããæ¥æ¯ã«å€ããç¶æ³ã芳枬ããææšãèŠãããã§ç®æšå€COSã倿Žãããšããããã¡ãªäœæ¥ãæ±ããããŠããã®ã§ãã
â现ããªåæã調æŽã«ãã£ãŠå°ãããææã ã£ãã®ã§ããã
ã¯ãããããã宿œããã ãã§ãåè¿ãææãåºããã®ã§ãããã¹ãŠã¯éçšæ¬¡ç¬¬ã ãšæã£ãŠããã®ã§ãä»åŸããããããªæœçã远å ããŠããäºå®ã§ãã
å ãšã³ãžãã¢ãçããå°éããŒã ã®ãïŒäººå®çµããå§åçãªå¹æã®å·®ãçã
âããããCriteoãšã¯ã©ã®ãããªãã®ãªã®ã§ãããïŒ
äžè¬çã«ãã€ãããã¯åºåãšããŠç¥ãããŠããŸããåã¿ç ããŠããã°ãéå»ãµã€ãã«èšªãããŠãŒã¶ãŒã«å¯ŸããŠããèå³ã®ãããã®ãã䌌ããããªãŠãŒã¶ãŒãè³Œå ¥ãããã®ããèªåçã«ã¬ã³ã¡ã³ãããŠãããããŒã«ã§ããåºé ã«çœ®ãæããŠèããã°ãã¹ã¿ãããåºå¡ããã®åœ¹å²ãäžãããããªãããŒãšãããã¥ã¢ã³ã¹ã§ãã
âãããããããããã§ãâŠïŒ
Criteoã¯é«åºŠãªæ©æ¢°åŠç¿ã«ãã£ãŠãã¯ãªãšã€ãã£ãã®çæããé ä¿¡ãŸã§ã®ãã¹ãŠã決å®ãããŸããã§ããããããå¹çè¯ãåŠç¿ãã§ããããã«ãç§ãã¡éçšè ãå¿ èŠãªãã®ãåãæããŠãããå¿ èŠãããã®ã§ãã
ãã®ããã®åºç€ãšãªãã®ããã¿ã°ãšãã£ãŒãã®èšèšã§ãããã°ã«ã¯ãããããããŒãžã¿ã°ããååã¿ã°ããªã©å š5ã€ã®ã¿ã°ããããŸãããããè¯ãåŠç¿ã®ããã«ã¯æ£ããèšçœ®ããªããŠã¯ãªããŸããã
ããããããŒã¿ãã£ãŒãã®äœã蟌ã¿ãéèŠã§ããCriteoã§ã¯ã¯ãªãšã€ãã£ãã®èªåçæãããŒã¿ãã£ãŒãã«ããæ å ±ãããšã«å®æœããŸããã§ããã ãå€ãã®æ å ±ãçšæããŠãããŸãããïŒ
ãŸããã¿ã°ããã£ãŒãã®èšèšæã«ããã°ã©ãã³ã°ã®ã¹ãã«ãå¿ èŠãšãããã®ãç¹åŸŽã§ãã
âåæèšå®ããããããšã¯èªåã§åŠç¿ãé²ããšããããšã¯ã代çåºã«ããææã®å·®ã¯ã€ããªãã€ã¡ãŒãžããããŸãã
æã¯ãã®åŸåã«ãããŸãããã§ããä»ã¯ãããããšãå¢ããŠããã®ã§ã代çåºã«ããå·®ã倧ããããããªãããšæã£ãŠããŸãã
åžžã«æ°åãèŠãŠãé©å®å¯Ÿçããšã£ãŠãããšãããã¡ããéèŠã§ãã
Criteoã¯åºæ¬çã«ã¯æåã®èšå®ãèå¿ã§ããããªã¹ãã£ã³ã°åºåã®èª¿æŽã»ã©ã§ã¯ãªãã«ãããéçšäžãããã€ã調æŽäºé ããããŸãã1ã¶æã«äžåããããã¯ãµã€ãã®ãªãã¥ãŒã¢ã«ãªã©ã®ã¿ã€ãã³ã°ã§ãç°å¢ã®èŠçŽããå¿ èŠã§ãã
äŸãã°ãã¿ã°ã§éã£ãŠããIDãšæ²èŒãããŠãããã£ãŒãã®IDããããããŠããããšãããããçã宿çã«ç¢ºèªããŠããŸããCriteoã¯ããã«å¹çããåŠç¿ãããããéµãªã®ã§ãã§ããã ããããçã100%ã«è¿ã¥ããããã仮説ããŒã¹ã§ã®èª¿æŽããããªã£ãŠãããŸããä»ã®ãŸãŸã§ãããªããã€ã³ããèãæ€èšŒãããããã®ç¹°ãè¿ãã§ãã
ããšã¯ãå çšè©±é¡ã«ãããŠããã ããã»ã¬ã¯ãã·ã§ããç³»ãã¡ãã·ã§ã³ECãµã€ãã®äºäŸã®ããã«ãã»ãŒã«é嬿æã«åãããŠå ¥æã調æŽããã®ã广çã§ãã
ãã®ã»ã代çåºãè£ãã¹ããã€ã³ãã¯ãå€éšç°å¢ã®åŠç¿ãã§ããªãç¹ã§ããå€éšç°å¢ãšã¯ãç«¶åã®å ¥æçããã»ãŒã«ãªã©ã®ã·ãŒãºããªãã£ãŒã®ããšã
äŸãã°ECãµã€ãã®å ŽåãZOZOãAmazonãæ¥œå€©ãªã©è€æ°ã®ãã©ãããã©ãŒã äžã§ããããåãããããŸãããããããããã€ã»ãŒã«ã宿œããŠããããšããå€éšç°å¢ã泚èŠããå€åã«åãããŠå ¥æãå€ããŠããå¿ èŠããããŸãã
âåæèšå®ã®ã»ã³ã¹ã«å ããŠãéçšã®èª¿æŽããšå€éšç°å¢ã«å¯Ÿããã¢ã³ããã匵ã£ãŠãããšãããã¡ããå¿ èŠãªã®ã§ããã
ããã§ãããããšã¯ãçŽç²ãªçµéšå€ãå¿ èŠã ãšæã£ãŠããŸããå®è·µã®äžã§ããåŸãããªãããŠããŠããããŸãããããæåå³åã§ãããåŒç€Ÿã¯Criteoã®å šä»£çåºã§ã¢ã«ãŠã³ãæ°1äœïŒ2020幎11ææç¹ïŒãªãã§ããã
ã¯ã©ã€ã¢ã³ãæ°ãå€ããã°ãããå€ãã®æ¥çš®ã«ã€ããŠçè§£ãæ·±ãŸããŸããããã«ã1ã€ã®ã¢ã«ãŠã³ãã§å®æœããæ°èŠæœçãä»ã®ã¢ã«ãŠã³ã暪å±ã«ã§ãããããã®ãæå©ãªãã€ã³ãããªãšã
ã¢ã«ãŠã³ãæ°ä»¥å€ã®ã¢ããã³ããŒãžã§ããšãåœç€Ÿã¯å°é¡ã®ã¢ã«ãŠã³ãã倿°éçšããŠããŠããŸããå°é¡ã ãšåŠç¿ããŒã¿ãå°ãªããªããŸããããææãåºãé£æåºŠãäžãããã§ããã ããCriteoã¯å°é¡ã®éçšã«ããŸãåããŠããªãããŒã«ãªã®ã§ããããããã£ãåŽé¢ãè£ãããã®ãã¯ããã¯ãæã£ãŠããã®ãåœç€Ÿã®åŒ·ã¿ããªãšæã£ãŠããŸãã
åœç€ŸããåŒãåãããŠããã¢ã«ãŠã³ãæ°ã¯å šä»£çåºå¹³å瀟æ°ã®ããã2åãå¹³åå䟡ã ãšä»ç€Ÿã«å¯ŸããŠ1/2ã®é¡ãšãªã£ãŠããŸãã
âå䟡ã¯äœãããã©ã誰ãããå€ãã®ã¢ã«ãŠã³ãããæ±ããªã®ã§ããããªãã ãé ŒãããïŒãã®ã»ãã«ãœãŠã«ãã¢ãŠããªãã§ã¯ã®é åã¯ãããŸããïŒ
ãœãŠã«ãã¢ãŠãã®CriteoããŒã ã¯ãå šå¡ãããã°ã©ã ãæžãããšããããšãããã«ãã£ãŠãCriteoã®å šå·¥çšãã²ãšãã®æ åœè ãäžæ°é貫ããŠè¡ãããšããç¹åŸŽããããŸãã
å€ãã®ä»£çåºã«ã¯ãã§ãŒãºããšã«ããããæ åœè ãããŸããã¯ã©ã€ã¢ã³ããšã³ãã¥ãã±ãŒã·ã§ã³ããšãããã³ãæ åœè ãã³ã³ãµã«ãã£ã³ã°ãæ ãéçšãã¿ã°ããã£ãŒãã®èª¿æŽãè¡ãã·ã¹ãã æ åœè ãã¯ãªãšã€ãã£ãã®å¶äœããã人ããšçްããåããã4ã«ããŽãªãŒã«ãªããŸããã
ãã®ãããªè€æ°ã®éšçœ²ã飿ºãåããªããé²ããŠããäœå¶ã«æ¯ã¹ãäžäººã®æ åœè ãã€ãäœå¶ã®æ¹ãå šäœæé©åãå³ããããšèããŠããŸããããã³ããã³ããã£ãŒããã¿ã°ã«ã€ããŠã®ç¥èãšéçšçµéšãæã¡åãããŠããã°ãã³ãã¥ãã±ãŒã·ã§ã³ãã¹ãã¯ã©ã€ã¢ã³ãæ§ã®ã¹ãã¬ã¹ã¯è»œæžãããã§ãããã
ãŸãç°åžžãçºçããæã«å³åº§ã«ããã°ã©ã ãèŠããã®ã§ãäœãåé¡ãªã®ããçºèŠãè§£æ¶ããã¹ããŒããéããšæããŸããå®éã«ãããããªä»£çåºã¯ä»ã«ããªãããšããè©äŸ¡ãããããã ããŸãã
è€æ°ã®éšçœ²ãååšããŠããŸãæé£é¢ã¯ãããã°ã©ã ãæžãã人æãäžè¶³ããŠãããšããã«ãããšæããŸããåœç€Ÿã®å Žåã¯åé ã§ãã玹ä»ããããžãç ä¿®ãã¯ãããšããæè²ã宿œããããšã§ãããã¯ãè§£æ¶ããŸããã
ãŠãŒã¶ãŒèŠç¹ã§è³Œè²·ã«è¿ãè¡åããŒã¿ãéžå¥ããå¹çããåŠç¿ããã
âCriteoã§ææãåºãäžã§ã®ãã€ã³ãã¯äœã§ããããïŒ
äžèšã§ãããªãã°âŠãŠãŒã¶ãŒèŠç¹ã§æ¬ç©ã«è¿ãè¡åããŒã¿ãéžå¥ããŠå¹çããåŠç¿ãããããšãã§ã¯ãªãã§ããããããã®ããã«æ»ç¥ããªããã°ãªããªãé¢éããã¿ã°ããã£ãŒããã¯ãªãšã€ãã£ããéçšããªã«ããªãŒãããã5ã€ã®æ çµã¿ã«æããŠããã ããã°ãšæããŸããããããæããã¹ããã€ã³ããããã®ã§ãã²ãšã€ãã€ã説æã§ããã°ãšæããŸãã
âãŸãã¯ã¿ã°èšèšã§æ³šæãã¹ãããšãæããŠãã ããã
æœè±¡çãããããŸããããšã©ãŒãåºããªãããšã§ãããŸãã¯ãã£ãããšå€ããšãããšããããã¡ãããšæ¬²ããããŒã¿ãåã£ãŠããããå€ãšããŠè¿ããããã«ããŠããã®ãæäœæ¡ä»¶ã§ããããããŠææãæå€§åããããã«å¿ èŠãªã®ã¯ãèŠèŸŒã¿åºŠã®é«ããŠãŒã¶ãŒãèŠæ¥µããã¿ã°èšèšã§ãã
现ãããã¯ããã¯ã§ããããŠãŒã¶ãŒæ°ã®å€ããµã€ããªãçºç«æ¡ä»¶ã«ããªãšãŒã·ã§ã³ãã€ãããšãããããããŸãããæ¬æ¥ããŒãžãã¥ãŒãçºçããæã«çºç«ããããšãããã5ç§æ»åšã§çºç«ãããããã«èšå®ãããªã©ã§ãã䌌ããããªãã®ã§ãããã¹ã¯ããŒã«çºç«ãæå¹ã§ãããã
ç¹å®ã®ãã€ã³ããŸã§ã¹ã¯ããŒã«ããå Žåã®ã¿çºç«ãããŸããããããŠèŠèŸŒã¿åºŠã®é«ããŠãŒã¶ãŒãçµãããšã§å¹æãæå€§åãããããšãã§ããŸãã
éã«çºç«ãããªãæ¡ä»¶ãèšå®ããããšããã£ãŠãäŸãã°ã«ãŒãããŒãžã¯æ³šæãå¿ èŠã§ããã«ãŒãããŒãžã«èšçœ®ããã¿ã°ã§ãååã®IDãšäŸ¡æ Œãšæ°éãååŸããã«ãŒãã¿ã°ãšãããã®ããããŸãã
ãã®ã¿ã°ã¯ãã«ãŒãã®äžèº«ã0ã§ãã1ã§ãã10ã§ããå¹³çã«çºç«ããŠããŸããŸããã«ãŒãã空ã®å Žåã«çºç«ããå Žåãã¿ã°ã¯0ã§è¿ã£ãŠããŠããŸããŸããããããIDã«å¯ŸããŠçºç«ãããŠã广ãæåŸ ã§ããªããããçºç«ãããªãããã«èšå®ããŸãã
âãã£ãŒãã®èšèšã§ã¯ã©ã®ãããªããšã«æ³šæãã¹ãã§ããïŒ
ããŒã¿ãã£ãŒãã®èšèšã§ã¯ããªãã¹ãããŒã¿éãå€ãããããšããã€ã³ãã§ããå ã®äºäŸã§ãã話ãããŸãããããµã€ãã®ç¹æ§ã«ãã£ãããŒã¿ãã£ãŒãã®ãã³ãã¬ãŒãã䜿çšãããšããã§ãããã
åŠç¿é ç®ã®éžå®ã§ã¯ããŠãŒã¶ãŒèŠç¹ãæã倧åã«ããŠããŸããCriteoã®åŠç¿é ç®ã¯3ã€ããéžã¹ãªãã®ã§ãããã«æ£ããæ±ºãããã§å·®ãã€ããã§ãã
èªåããŠãŒã¶ãŒã ã£ããäœãåºæºã«éžã¶ã®ããèããããšã倧åã§ãããåãæ¥çã§ãã¢ã«ãŠã³ãã«ãã£ãŠé©åãªé ç®ãéã£ãŠãããããã®ã§ãæ¥é ãããŠãŒã¶ãŒã®å£°ã«è³ãåŸããã¯ã©ã€ã¢ã³ãæ§ã®ç®ç·ãéãããã¹ãã§ããããŸãã
äŸãã°äžåç£æ¥çã ãšãéåããå ¥ããã®ããé§ ããã®è·é¢ãå ¥ããã®ããå Žæå ¥ããã®ããå Žæãšãã£ãŠãçãåžãªã©åãæ¹ã¯æ§ã ããããããªããŒã¿ããäžã§ãã©ã®3ã€ãéžã¶ã®ãããšãŠã倧äºãªãã§ãã
ããã¯çµéšäžã®è©±ã§ãããåŠç¿é ç®ã1ã€ããå ¥ããŠããªãä»ã®ä»£çåºãããããèŠããããã§ããããã¹ããŒãåªå ã§ãšãããã1ã€ã ãå ¥ããŠããã®ããæ åœè ãè€æ°ããããã«å šäœæé©åãå³ããŠããªãã®ããçç±ã¯ãããããããšæãã®ã§ããâŠã
ãã ç§ã¯ã3é ç®ã«èšå®ããã®ããã¹ãã ãšèããŠããŸããæ åœããŠããã¯ã©ã€ã¢ã³ãæ§ã§ãã3é ç®ã«ããããšã§Criteoãèªåçæããã¯ãªãšã€ãã£ãã®ç²ŸåºŠãäžãã£ããšããçµéšããããŸããã
âã¯ãªãšã€ãã£ããéçšã»ãªã«ããªã§æ°ãã€ããã¹ãããšãæããŠãã ããã
ã¯ãªãšã€ãã£ãã§ã§ããããšã¯ããéãããŠããŸãããã ãããããã¡ãªå€æŽã倧åã«ãªããŸããäŸãã°ãšã¯ã¹ãã©ãããžãšåŒã°ãããªãŒããŒã¬ã€æ©èœã®æŽ»çšããéæç¡æããã»ãŒã«ããªã©ã®èšŽæ±ãååç»åã®å·Šäžã«ä¹ããããããã®ã§ããããããã¿ã€ãã³ã°ã«åãããŠæäžããããšã
ç»ååŠçãäžå¯§ã«ãããããšããã§ãããååã®ç»åã¯çžŠæšªæ¯1察1ã§800ãã¯ã»ã«ä»¥äžã®å€§ãããã®ãçšæããŠããŸãã
ãããããã¿ã€ãã«ãšéé¡ã®è¡šèšã«ãæ°ãé ã£ãŠããŸããã¿ã€ãã«éšåã«é¢ããŠã¯ãå é ã«ããããããã¡ãªãããå ¥ããŠã¿ãããååååäœã§æäžããŠã¿ãããããã€ãæ€èšŒããå¿ èŠããããŸããéé¡ã«é¢ããŠã¯ãå²åŒçãå ¥ããŠã¿ããªã©ãæå¹ã§ããã
éçšã§ã¯ç¶æ³ã«åã£ãå ¥ææ¹æ³ãéžã¶ããšã倧åã§ãããŸããCriteoãšã³ãžã³ã«ã¯å€§ãã4ã€ã®çš®é¡ããããŸãã
- CPAèªåæé©åã§èªåå ¥æãããACOãšã³ãžã³ã
- ROASèªåæé©åã§èªåå ¥æãããAROãšã³ãžã³ã
- CVRæé©åã§æåå ¥æãããCOãšã³ãžã³ã
- ROASæé©åã§æåå ¥æãããROãšã³ãžã³ã
èªååãšã³ãžã³ã¯ç®¡çç»é¢äžã®ç²åŸæ°ãæ100件以äžããå Žåã«äœ¿çšã§ããŸãããŸãã¯èªååãšã³ãžã³ã䜿ããæé©ãªã¿ã€ãã³ã°ãèŠèšã£ãŠå ¥æãäžããŠããã®ãããã§ãããã
ãµã€ãã®ãŠãŒã¶ãŒæ°ã«å¯ŸããŠã©ã®ããããããŒãåºãããã®ææšã§ãããªãŒãçãæ³šèŠããŠããŸãã40%ãè¶ ãããšèŠèŸŒã¿ã®äœããŠãŒã¶ãŒã«ãé ä¿¡ãããŠããŸãåŸåã«ããã®ã§ãããã30ïŒ ãšãã40ïŒ ãè¶ ããªãããã«èšå®ããŸãã
ä»®ã«40ïŒ ã«éããŠããŸãããã§ããã°ã10ïŒ åã®è²»çšã¯é¡äŒŒãªãŒãã£ãšã³ã¹ãªã©æ°èŠãŠãŒã¶ãŒãç²åŸããããã®æœçã«åãã¹ãã§ããããããã¯ä»ã®åªäœã§æ°èŠãŠãŒã¶ãŒãé客ããŠãããã®ããããããããŸããã
ããããå ã®äºäŸã§ãã話ãã話é¡ã§ãããç«¶åã®å ¥æçãã·ãŒãºããªãã£ãŒãæèããéçšã倧åã§ãã
ãªã«ããªã§ã¯åŠç¿å¹çãããã«ããããããéµãšãªããŸããCriteoã«éã£ãç¹åŸŽã§ã¯ãããŸããããåºååªäœã¯åæ¢ãé·ããªã£ãŠãããç²åŸãå°ãªããšéåããããã»ããIDã®å ¥ãæ¿ããããããšã¯åŠç¿ãããçŽãããŠããŸããšããããšãèµ·ãããŸãã
广ãèœã¡ãŠãããéœåºŠãåå ã®ä»®èª¬ãç«ãŠæ€èšŒãç¹°ãè¿ãæ¹åããŠãããŸãã
âãã®ä»ã«ææåºãäžã§ã泚æãã¹ãããšã¯ãããŸããïŒ
å©ççãæå€§åããããã®é¡§å®¢çè§£ã倧åã ãšèããŠããŸããäžèŸºåã«ROASã远ãããããšãæ¬æ¥å£²ãã¹ãååã売ããã売ããªããŠãããååã売ã£ãŠããŸãããšããããã§ãã
äŸãã°ãROAS300ïŒ ã®ã客ããããããšããŸããããŒã»ã³ããŒãžã ãèŠãã°æ±ºããŠæªãæçžŸã§ã¯ãªããããããŸããããéèŠãªã®ã¯ãäœã売ããŠããã®ãããšããç¹ãç§ã¯ãROASã300%ãã250%ã«äžãã£ããšããŠããå©ççã®é«ãååã売ãããããªã³ã³ãããŒã«ãå¿ èŠã ãšèããŠããŸãã
ã¢ãã¬ã«æ¥çã§ã¯ã奿³šã¢ã€ãã ã®ãããªã¬ã¢åºŠã®é«ãååã¯ãããã¢ãŒã·ã§ã³ããããªããŠãèªç¶ãšå£²ããŠãã£ããããŸãããããããåèã«ãªã£ã¡ãããããããããã¯ã転売ã€ãŒãããã£ãŠè²·ãå ãããããªååããæŸã£ãŠãããŠã売ããŠãããããããååã®è²©å£²ã«ãã£ãŠç®æšãéæãããšããŠããæ¬è³ªçãªææã¯ãããããŠããŸããã
ãããããã»ãŒã«ã宿œããã°è²©å£²æ°ã䌞ã³ãŸãããããããå©ççã¯äžãã£ãŠããŸããšãã課é¡ããããŸããã»ãŒã«ã®ããã£ãŠããªãåå矀ããŸãšããŠå¥ã®ãã£ã³ããŒã³ãæã¡åºããªã©ã®å¯ŸçãããŸããã
ãã®ãããªå¯Ÿçã¯ã¯ã©ã€ã¢ã³ãæ§ãšéäžè©±ãåãã®äžå®æœããŠããŸããå©ççã«èª²é¡ããªããã®ãã€ãªã³ã°ããããã¡ããç©æ¥µçã«åããããŠããŸããã
âããžãã¹ã®å šäœæãæããäžã§Criteoã®éçšæ¹éãèããŠãããªããŠã¯ãªããªãã®ã§ããã
ããããæå³ã§é¡§å®¢çè§£ã倧åã ãšæã£ãŠããŸãããããããCriteoã®å¹æãæå€§åããããã«çµã¿åãããã¹ãæœçãç§ãã¡ãããææ¡ãããŠããã ããŠããŸããCriteoã®æ¬é ã¯ãªã¿ãŒã²ãã£ã³ã°åºåã§ããããã®ç¹æ§äžãè¯è³ªãªæ°èŠãŠãŒã¶ãå¢ããæœçãå¥ã§ç«ãŠãå¿ èŠããããŸãã
âåªè¯ãªæ°èŠãŠãŒã¶ãŒã¯Criteoã䜿ã£ãŠéããããšãã§ããã®ã§ããïŒ
Criteoã§ãé¡äŒŒãžã®é ä¿¡ã¯ã§ããã®ã§ããããã質ã®é«ããŠãŒã¶ãŒãæ±ããŠä»ã®ããŒã«ãçµã¿åãããããšãå€ãã§ãã
æè¿ã¯Googleã·ã§ããã³ã°åºåã¯èªç¶æ€çŽ¢ã«è¿ãè¯è³ªãªãŠãŒã¶ãŒãéããããšãã§ããã®ã§ãã䜿ã£ãŠããŸãããå°ãåãŸã§ã¯èšäºLPã䜿ã£ãåãåãããã¬ã³ãã§ãããäœCPCã§æ°èŠãŠãŒã¶ãŒãéããã¿ã°ã®çºç«æ¡ä»¶ã䜿ã£ãŠè³Œè²·ã«ã€ãªãããããªãŠãŒã¶ãŒããèŠæ¥µããæãã§ãã
CPC20åãšãã匷ã¿ãçãããå°åç®ECã§å¹æãçºæ®ãããã¯ããã¯
âCriteoã¯ååç¹æ°ãå€ãECã®åºåäž»ã«æå©ãªã€ã¡ãŒãžããããŸãããä»ã®æ¥çš®ã§ã广ã¯åºãã®ã§ããããïŒ
å€åç®ã§ãªããŠã广ã¯åºãŸããååæ°ãå°ãªãæ¥æ ã®äŸãšããŠãè±äŒè©±æå®€ãææããã¯ã©ã€ã¢ã³ãæ§ã玹ä»ãããŠãã ããããã®è±äŒè©±æå®€ã¯è¬åº§ã3ã€ããããããããŸããã§ãããã2ã€ã®èŠå ã«ãã£ãŠããã©ãŒãã³ã¹ãçºæ®ããããŸããã
1ã€ç®ã¯ãCriteoãä»ã®ãã£ã¹ãã¬ã€åºåããCPCãäœããšããããšãCriteoã®CPCã¯20åãããªã®ã§ããããããªåªäœãä»ã«ã¯ãããŸããããã
2ã€ç®ãèªåçæã®ã¯ãªãšã€ãã£ããé«ã粟床ã§åºãŠãããšããããšã§ããABãã¹ãã®ãããªæãã§è€æ°ã®ãã¿ãŒã³ãçæã»é ä¿¡ããã®äžã§å¹æã®é«ããã®ãæ®ã£ãŠãããšããä»çµã¿ã§æé©åãæãã£ãŠãããŸãã
ç»åéããã¿ãŒã³ã¯ãã¡ãããCPAãã¿ã³ãã«ã¹ã¿ãã€ãºãããŸããçµã¿åãããã¿ãŒã³ã®æ°ã§èšããš250以äžãããã§ããã©ãä»ã®åªäœãšæ¯ã¹ãŠãããªãå€ããšæã£ãŠããŸãã
ITPãCookieèŠå¶ã«ããå¹æã®æªåã¯èŠãããªã
âè¿å¹Žãå人æ å ±ã«å¯Ÿããèãæ¹ãã¢ããããŒããããIntelligent Tracking PreventionïŒä»¥äžãITPïŒãåãã©ãŠã¶ã«å®è£ ãããŸãããããã«ãã£ãŠCriteoã®å¹æãèœã¡ãŠãããšãã話é¡ããããŸãããã©ã®ããã«èããŠããŸããïŒ
ãã£ã¹ãã¬ã€åºåå šäœã§ãããšèœã¡ãŠãããããã¯ãŒã¯ãããããã§ãããCriteoã¯èœã¡ãŠããŸããããçŸå Žã®èæèŠãšããŠãããã§ãããCriteoèªäœã察çããšã£ãŠããŸããITPã¯Cookieã®æ å ±ãå人æ å ±ãšã¿ãªããã©ããã³ã°ãå¶éãããã®ã§ããã
ããã§CriteoãäžæææäŸããŠããã®ãCNAMEãã©ããã³ã°ãã§ããCNAMEãæ€å»ãžåãã£ãŠãã£ãã®ã§ããã©ã€ãã·ãŒãä¿è·ãèžãŸããæ°ããåãçµã¿ãã¯ããŸã£ãŠããŸãã11æã«æ°ããªèå¥åã§ããUnified IDéçºãžã®åå ãçºè¡šãããŸããã
ãããŸã§ã®èšæž¬ã®è³ªãèœãšãã¬ãããåžžã«å¯Ÿçã¯ãšã£ãŠããããã§ãã代çåºã®ç«å ŽãšããŠã¯ãCriteoå ¬åŒããã®æ å ±ãæ³šèŠãéœåºŠãã£ããã¢ããããŠããããå¿ãããŠããŸãã
âãªã¿ãŒã²ãã£ã³ã°åºåäžå¿ãªã®ã§ãã³ã³ããŒãžã§ã³ã®èšæž¬ãä»ã®ææ³ã§éè€ããŠããæžå¿µããããŸããããããã§ãããïŒ
確ãã«ãCriteoã®ç®¡çç»é¢ã«åºãèšæž¬çµæãšGoogle Analyticsã®çµæããããããšã¯ãããŸãããã ããã¯ä»ã®ããããåªäœã§ããããããšãªã®ã§ããããŸã§åé¡èŠã¯ããŠããŸããããºã¬ã®åºŠåãããæèŠãšããŠã¯ãä»ã®åªäœãããå°ãªãããããªãããªãšæããŸãã
ããä¹é¢ã®å€§ãããæ°ã«ãªããªããã¿ã°ãšãã©ã¡ãŒã¿ãŒãã€ããŠããç¶æ ã§çºç«ãããããšã§è§£æ¶ã§ããŸããããçšåºŠããªã¥ãŒã ã®ããã¢ã«ãŠã³ãã«åããå¯ŸåŠæ³ã®ãããCVã管çç»é¢äžã§200件以äžã€ãã®ã§ããã°ãã®ãããªèšå®ãããããããŠãŸãã
æéUUïŒäžä»¥äžãæé¡20äžåãé åããäœå°ããããªãæ¥çš®åããCriteoã¯çµ¶å¯Ÿããã¹ãïŒ
âæ¹ããŠããŸã ã¯ãªããªããã£ãŠããªããäžåºŠãã£ããã©ãããŠããŸã£ãäŒæ¥åãã«æ³šæãã¹ãç¹ãæããŠãã ãã
æéUU4äžä»¥äžã§ãæé¡20äžä»¥äžã®ãäºç®ããããªããæ¥çš®åããããã¹ãã ãšèããŠããŸãã
âéã«èšããšCriteoã¯UUæ°ãå°ãªããšã广ãåºã¥ãããšããããšã§ããïŒ
广ãåºã¥ããã®ã¯ç¢ºãã§ãããããããäžéšã¡ãã¥ãŒãé€ãã4äžUUãªãç¶æ ã§ã¯éçšéå§ã§ããªãåªäœã§ããããŸããããããæ¬æ Œçã«Criteoã䜿ã£ãŠããããã®ãªãã10äžUUã»ã©ãã£ãæ¹ããããšæããŸãã
ã§ãããCPCãé«ãé åã ãšUUãå°ãªããŠã广ãåºãããšããããŸããäŸãã°ã«ãŒãããŒã³ã¿ãããªãCPCã2000åã«ãªããããªåæã§ããCriteoãªã20åã§åºããŸããããå®ãããããã®ãŠãŒã¶ãŒãéããããšãã§ãããã§ããã§ãããå䟡ãé«ãåæã¯ãCriteoã®åãçºæ®ã§ããé åã ãšæããŸãã
ãäºç®é¢ã§ã¯ãæäœ20äžåçšåºŠããæé©åãããããŸãã®ã§3ã¶æã§60äžããããæå ¥ã§ããã°ããããªãšæããŸãããã£ãã売ãäžããç«ãŠãŠããã«ã¯ã3ã¶æãããŠ100äžãæå ¥ããŠãããããã®ã¹ã±ãŒã«æã§èããŠããã ãã®ãçæ³ã§ãã
äžåºŠCriteoã詊ããŠã¿ããã®ã®è²»çšå¯Ÿå¹æãåããªãã£ããšããçµéšããæã¡ã®æ¹ãããã£ããããããããŸãããã§ãã广ãåºãã§ãªãã¯ä»£çåºã®åéã«ãããšããã倧ãããšèããŠããŸããç°å¢æ§ç¯ãèŠçŽãæ¹åããã°ãå¿ ãææãå€ãã£ãŠããã¯ãã§ãã
ã§ãããCriteoãæ€èšããŠããæ¹ã ã«ã¯ããã²ä»£çåºã®èŠæ¥µããæ éã«ãããªã£ãŠããã ãããã§ããã
âãã®ä»ã«æ³šæç¹ã¯ãããŸããïŒ
Criteoã¯ãšãªã¢ã§ã®ã»ã°ã¡ã³ããã§ããŸãããã§ãããäžåç£ãªã©ããšãªã¢ã«é¢ããæ¥çš®ã®ã¯ã©ã€ã¢ã³ãæ§ã¯ãä»ã®åªäœãéžã¶ããšãçµæ§ãããŸãã
âã¯ãªããªä»¥å€ã®ãã€ãããã¯åºåãäžç·ã«ããã¹ãã§ããããïŒ
ããã§ãããCriteoã䞻軞ãšããå Žåã§ããäž»ãªåºååªäœã§ããGoogleãYahoo!ãFacebookãLINEã®4ã€ãããCriteoã§ã§ããªãéšåãè£ã£ãŠããææ®µãæ¢ããŠããã®ããããšæããŸãã
Yahoo!åºåãªãããã£ãŒãé¢ã®é ä¿¡åšåº«ãè±å¯ãã€å€ããšããç¹åŸŽããããŸããCPCã§ããã°Criteoã®æ¹ãåªç§ã§ãããCriteoã§åºã¥ããé¢ãè£ã£ãŠãããã®ã§ãå¿ èŠã«å¿ããŠäœ¿ãããã§ãããGoogleåºåã¯ECã«åŒ·ãå°è±¡ã§ããLINEã¯åæãšã®çžæ§ãè¯ããã°ãã£ãŠãããã§ãããã
ãæ°èŠã®ã¯ã©ã€ã¢ã³ãæ§ã§ãããçšåºŠäºç®ããæã¡ã®ã¢ã«ãŠã³ãã¯ãCriteoãå«ã5ã€ã®åªäœãã¹ãŠãäžæ°ã«ã¹ã¿ãŒããããããšãå€ãã§ãããããé£ããå Žåã¯ãCriteoãGoogleãYahoo!ã®3ã€ãéžæãããã«ãããã ã§å®æœããå Žåã¯Criteoã®ã¿ãéžã¶ããšã«ãªããŸãã
ååªäœãžã®äºç®é åã¯ããããŠãCriteoãåªå ãããŠããŸããECã®å Žåã¯Googleãå€ãã«ãªãããšãå€ãã§ããã
ã¡ãªã¿ã«ããŒã¿ãã£ãŒããã¿ã°èšå®ã¯ãä»ã®åªäœãäŸãã°Googleã®ãã€ãããã¯åºåãªã©ã«æµçšããããšãã§ããã®ã§ãããŸã掻çšããããšããã§ãã
Criteoã®é²åã¯ãŸã ãŸã æ¢ãŸããªãã代çåºã®ãã£ããã¢ããåã§åºããå·®
âçŸåšãç¹ã«æ³šåããŠæ»ç¥ããŠãããã€ã³ãã¯ã©ã®ãããã§ããããïŒ
æè¿ã¯ãªãŒã»ã³ã·ãŒã®å€æŽãèªç±ã«ãããªããããã«ãªã£ãã®ã§ãããã®æŽ»çšã«æ³šåããŠããŸãã
åŸæ¥ã ãšããã£ã³ããŒã³ã®ãªãã±ãªã¹ãã¯2çš®é¡ã®ã¿ã§ããããµã€ãæ¥èšª60æ¥ä»¥å ã®ãªã¹ãã«é ä¿¡ãããConvertãããµã€ãæ¥èšª61æ¥ä»¥äž400æ¥æªæºã®ãªã¹ãã«é ä¿¡ãããAquireïŒ61ïœ400æ¥ïŒãã§ãããã³ã³ãããŒã«ã§ããªãã£ãã®ã§ãã
ã§ããæè¿ã¢ããããŒãããããäž¡æ¹ã®ãªã¹ãã®ãªãŒã»ã³ã·ãŒæéãèªç±ã«å€æŽã§ããããã«ãªããŸãããããã¯ææã«ã€ã³ãã¯ãããããã倿Žã§ãããConvertã§ãªãŒã»ã³ã·ãŒã䌞ã°ãããšã§ã察象ã®ãŠãŒã¶ãŒæ°ãå¢ãããªããæé©åããããããããã«ãªã£ãã®ã§ãã
ãšããã®ããConvertãã£ã³ããŒã³ã¯ãµã€ãæ¥èšªããã®æ¥æ°ãçãããè³Œå ¥ææ¬²ãé«ããŠãŒã¶ã«å¯ŸããŠé ä¿¡ããããå ã ææãè¯ããã§ããããã«èªåãšã³ãžã³ãçµã¿åãããäžã§ããªãŒã»ã³ã·ãŒã䌞ã°ããããšã§ãæé©åã§ãããŠãŒã¶ãå¢ãããšããããšã§ãã
ãã®å€æŽããã£ãããšã«ããããªãŒã»ã³ã·ãŒã®èŠæ¥µããäžå±€éèŠãªæ»ç¥ãã€ã³ããšãªããŸããããããŸã§ã¯60æ¥ãšããã¬ããŒãããªãã£ãã®ããä»»æã®æ¥æ°ã«èšå®ã§ããã1æ¥ã2æ¥ã3æ¥ãšããã®å·®ç°ã«ãã£ãŠã©ãå€ããã®ããææ¡ããªããŠã¯ãªããŸããã
ãããããªèšå®ãäœã£ãŠè©Šããããšããã§ãããCriteoã§ã¯Convertãã£ã³ããŒã³ãè€æ°ã€ããããšã¯ã§ãŸããã1åããäœããªããã£ã³ããŒã³ãã©ã®ããã«èšå®ãããããšãŠã倧äºãªè«ç¹ã«ãªã£ãŠããŸãã
Aquireã®å Žåã¯ã¹ã¿ãŒãæãæåå ¥æã§ãã³ã³ããŒãžã§ã³ã100ä»¶ã€ããŸã§èªåãšã³ãžã³ãã€ããªããã§ããç¹ã«äºç®å°ãªããš100ä»¶ã«éããããšã¯é£ãããèªååã«è³ããŸããããªã®ã§äœ¿ãããšãæžã£ãŠããŸããã
âããããã®Criteoã¯ã©ããªã£ãŠãããšæããŸããïŒ
æ¢ãŸãããšãªãé²åããŠããã®ã§ã¯ãªãã§ãããããæè¿ã®å€§ããªé²åã§ããšã2020幎ã®1æããããããŸã§Criteoç€Ÿãæ ã£ãŠãã管çç»é¢ã®èšå®ã代çåºãåºåäž»ãããããã«ãªããŸããã
åŸæ¥ã代çåºã管çç»é¢ã§èŠãããšã®ã§ããé ç®ã¯ãã¯ãªãšã€ãã£ããæ¥ã ã®ã¬ããŒãã«é¢ããäžéšã®ã¿ã§ããããããçŸåšã¯ã¯ãŒãã³ã®åºãé »åºŠããå ã»ãã®ãªãŒã»ã³ã·ãŒãããã§ãããèªåãã¡ã§èšå®ã§ããé ç®ããããããšå¢ãããã§ãããã
èšå®ã§ããé ç®ã«ã€ããŠã©ãã»ã©è©³ããç¥ã£ãŠãããã代çåºã«ããåéå·®ãåºãã£ãŠãããŸãã
2019幎ã«ã¯ãæ¥äºç®æ©èœãã€ããŸãããæ¥äºç®ããããããªãã£ãæä»£ã¯ãäºç®äœ¿ãã®ããŒã¹ãæŽçºããŠããŸãã±ãŒã¹ããã£ããã§ãããç¹ã«UUãå€ããµã€ãã ãšã1æ¥ã«20äžå䜿ãåã£ãŠããŸããšããããšãã
æè¿ã¯æ¥äºç®æ©èœãšèªåå ¥ææ©èœã䜿ã£ãŠãã®åé¡ãææããŠããŸããCPCãäžãã€ã€ããã©ãŒãã³ã¹ãç¶æããŠãäºç®ã䜿ããããããšãç¡ããªã£ããã§ãã
âçŸå Žã§èª²é¡ã«ãªããã¡ãªéšåãã©ãã©ãã¢ããããŒããããŠãããã§ããã
ã¯ããçŽè¿ã§ã¯ããããäžã®å人æ å ±ä¿è·ãåãæ²æ±°ãããæœ®æµã¯Cookieã¬ã¹ãžãšåãã£ãŠããŸãããã®åé¡ã«ã€ããŠã¯Criteo瀟ãšããŠãæ»æŽ»åé¡ã§ããããæ°ããæè¡ãæ©èœãä»¥ãŠæ¬¡ã ãšå¯Ÿå¿ããŠæ¥ãã¯ãã§ããçŸã«å¹æã¯èœã¡ãŠããŸããããããããããããããªãããªãšã
ç§ãã¡ä»£çåºãšããŠã¯ãCriteoã®é²åãäžçæžåœãã£ããã¢ããããŠãã¯ã©ã€ã¢ã³ãæ§ã®ããžãã¹ã«å¯ŸããŠåžžã«æé©è§£ããåºãã§ãããã察å¿ããŠããããã§ãã
ãŸãšã
ä»åã¯åæ¬ ææ°ã«ãCriteoã®éçšäºäŸãã¯ãããææãäžããããã®ãã€ã³ãã«ã€ããŠã䌺ãããŠããŸããã
Criteoã¯æ©æ¢°åŠç¿ã®ç²ŸåºŠãé«ããéçšåŽã¯ãã®åŠç¿ã«å¿ èŠãªã¿ã°ã»ãã£ãŒããªã©ãæ£ããèšå®ããå¿ èŠããããŸããåæèšå®åŸã¯åžžã«æ°åãèŠã€ããªããé©å®å¯Ÿçããšã£ãããéçšäžã«å®æçã«ç°å¢èª¿æŽã®å®æœãè¡ã£ãŠãããŸãã
ãŸãCriteoã¯ã»ãŒã«ææãªã©ã®å€éšç°å¢ã®å€åãåŠç¿ããããšãã§ããªãã®ã§ãåžžã«å€éšç°å¢ã泚èŠããå€åã«åãããŠå ¥æã調æŽãããªã©ã代çåºã®åœ¹å²ã§ãã
éçšããããã§ã®ãã€ã³ããšããŠã¯ããã©ãã ãå¹çããåŠç¿ãããããã§ããã¿ã°ã»ãã£ãŒãã»ã¯ãªãšã€ãã£ãã»éçšã»ãªã«ããªãŒã«ãããŠãããããåå¥ã®ãã€ã³ãããããŸãã
ãã®ããã§ãå©ççãæå€§åããããã®é¡§å®¢çè§£ãéèŠã§ãããã®ãããäžæŠã«ROASã°ããã远ãããããžãã¹ã®å šäœæããšãããªãã察çãæã¡åºããŠãããŸãã
Criteoã¯åžžã«é²åãç¶ããŠããã代çåºåŽã»åºåäž»åŽã§ã§ããããšãå¢ããŠããŸãããCriteoã®é²åã«çœ®ããŠè¡ãããªããããã£ããã¢ãããå¿æããŠãã¯ã©ã€ã¢ã³ãæ§ã®ããžãã¹ãå©ããŠããããšã代çåºã«æ±ããããŠããŸãã
Criteoåºåã®ç¹åŸŽãšéçšæ¹æ³ããŸãšãŸã£ããç¡æEbookããããŠã³ããŒã
話ãèãã人
忬 æïŒããããš ããïŒ
2015幎æ°åå ¥ç€Ÿãã¯ãªãšã€ãã£ããœãªã¥ãŒã·ã§ã³éšã«ãŠLPå¶äœã»SEOã»ã¢ããã¯ããŒã«ã®éçšæ¹åãæ åœããã®åŸãã¡ãã£ã¢ãœãªã¥ãŒã·ã§ã³éšã§ããŒã¿ãã£ãŒãåºåã®ç°å¢æ§ç¯ã»éçšæ¹åããããªããé客ããæ¥å®¢ãŸã§ã®é ä¿¡èšèšãšéçšã«åŸäºãã200瀟以äžã®ã客æ§ãæ¯æŽã