
åœå ã§4人ã«ã²ãšããã¢ã¯ãã£ããŠãŒã¶ãŒã§ãããšèšãããŠããInstagramãæ¥çåããæåŸ ãéããSNSã®ä»£è¡šæ Œã§ãã
ãšãããã¹ããŒãªãŒãºæ©èœã¯ãã¢ã¯ãã£ããŠãŒã¶ãŒã®ãã¡ã®7å²ãå©çšããŠãããšãã調æ»çµæãå ±åãããŠããæåŸ ã®æãInstagramãèµ·åããããŸãã¯ã¹ããŒãªãŒãºããã§ãã¯ããŠãããšãã宿ã®ããæ¹ããããããããŸãããã
ã¹ããŒãªãŒãºã®åºåæ©èœã¯2017幎ããéå§ãããããã¬ã³ãã®ç§»ãå€ããããŸãã®ã¹ããŒãã£ãŒãããã衚ç«ã£ãããŠããŠã«éãããããŸãã
- åçæ ããããããªãªã·ã£ã¬ãªåæãããªããšå¹æãªãã®ã§ã¯ïŒ
- è¥ãäžä»£ã女æ§åãã®åæãããªããšå¹æã§ãªãã®ã§ã¯ïŒ
- Instagramã¯ãã©ã³ãã£ã³ã°ã®ææ®µã§ãçŽæ¥ã³ã³ããŒãžã§ã³ã¯åããªãã®ã§ã¯ïŒ
ãšãã£ãçåãæ±ããŠããæ¹ãå€ãã®ã§ã¯ãªãã§ããããã
ããã§ä»åã¯ãœãŠã«ãã¢ãŠãæ ªåŒäŒç€Ÿã®SNSããŒã±ãã£ã³ã°éšã§Facebook/Instagramåºåãæ åœããŠããæŸåããã¿æ°ã«ãã¹ããŒãªãŒãºåºåã®éçšã§ææãæããäºäŸãšãæ¬æ Œçã«æ»ç¥ããããã®éåã«ã€ããŠã話ãèããŠããŸããã
æ¬èšäºã¯ã¹ããŒãªãŒãºåºåéçšã®ããŠããŠãè©°ã蟌ãã å 容ãšãªã£ãŠãããŸãã®ã§ãçå®ãªææã«ã€ãªããéçšãã§ããããã«ãªããŸãã
ç®æ¬¡
- Instagramã¹ããŒãªãŒãºåºåãåœãã£ãŠã³ã³ããŒãžã§ã³æ°3åã«
- ã¹ããŒãªãŒãºåºåæ»ç¥ã®ããã®åç»çŽ æãã¹ããã§æ®åœ±
- ã€ã³ã¹ã¿æ ãã®ã#ãã©ãã©å¥³åãããã¯ãªãã¯ããŒã¹ã®CPAãåããã«è¡ãã#ãŽãªãŽãªå¥³åãã«å€è²ãéãããŸã§
- ãéåãåç»çŽ æã¯æ®åœ±ããã0.2ç§ã§æŽã¿ãããã¹ãåè²
- è¥è ã女æ§åããããªããŠãã³ã³ããŒãžã§ã³åºããCPAãåã
- éçšãšå¶äœã1人ã§å®çµãé«éPDCAãåãã
- ãæé©åãã«å¿ èŠãªäºç®ã確ä¿ããŠãçžæ§ã®è¯ãé¢ãæ»ç¥ãã
- åœãããã€ã³ã仮説ãããªãã¢ããæã¡å¯ãããŒã ã§æ€èšŒ
- ãŸãšã
Instagramã¹ããŒãªãŒãºåºåãåœãã£ãŠã³ã³ããŒãžã§ã³æ°3åã«
ãœãŠã«ãã¢ãŠãæ ªåŒäŒç€ŸãSNSããŒã±ãã£ã³ã°éšãæŸå ããã¿ æ°
âãŸãã¯ããã¯ã°ã©ãŠã³ãããæ®æ®µã®ãä»äºã«ã€ããŠã玹ä»ããã ããŸããïŒ
å°æ¹ã»äžå°äŒæ¥ã®äºæ¥æ¯æŽãè¡ã£ãŠãããœãŠã«ãã¢ãŠãæ ªåŒäŒç€Ÿã§åããŠããŸããæå±ã¯SNSããŒã±ãã£ã³ã°éšã§ãçŸåšå ¥ç€Ÿ2幎ç®ã§ãããããããé¡ãããããŸãïŒ
æ¥åã¯ãéçšé¢ã®ãææ¡ããã¯ãªãšã€ãã£ãã®å¶äœãŸã§ãå æ¬çã«æ åœããŠããŸããåæã¯å¥³æ§åãäžçã®ååé販ã§ããšããæ€èšæéã®é·ãäŒç»äœå® ãŸã§å€çš®å€æ§ã§ããããåºãæ¥çãããSNSåºåãžã®æåŸ ãéãŸã£ãŠããŠããããšãæããŸããã
SNSããŒã±ãã£ã³ã°éšã¯çŸåš8åãåšç±ããŠããããã®å€ãã¯å¥³æ§ãªãã§ãããããããç¹æãæã£ãŠããŠããäºãã®ç¥èŠãã»ã³ã¹ãã·ã§ã¢ããããšãå€ã ãããŸãã
ç§ã¯ã¯ãªãšã€ãã£ãå¶äœããšãããã€ã©ã¹ãã®äœç»ãåŸæãšããŠããŸãã3æ³ã®é ããçµµãæãããšã奜ãã§ã髿 ¡ã§ã¯çŸè¡éšã«å ¥ã油絵ã«åãçµãã§ããŸããã
ãã®åŸãåšåŠæãããªãªãžãã«ãã©ã³ããç«ã¡äžããŠã°ããºã®å¶äœéè²©ã«ææŠãããã倧åŠã®åŠåç¥ã§æšª10ã¡ãŒãã«ã®ã¹ããŒãžèæ¯ã®å¶äœãããããäœããäœããšããè¡çºã«ã¯ãåžžã«é¢ãã£ãŠããŸãããã
ãœãŠã«ãã¢ãŠãã«å ¥ç€ŸããŠããã¯ãã¶ã€ã³ã«ãŸã€ããæ¬ãæã«åãããã«ãªããŸãããè²ãé 眮ã«ã€ããŠå匷ãããã¡ã«ãçè«ç«ãŠãŠèããã®ã楜ãããªã£ãŠããããªç§ã®ããšããããŒã ã®ã¡ã³ããŒã¯è·äººã¿ããã£ãŠèšããŸãã
ã³ã¹ã¡ããã¡ãã·ã§ã³ã«ãèå³ãããã®ã§ãã€ã³ã¹ã¿ã°ã©ã ãäžå¿ã«ãæ å ±ã¯åžžã«è¿œããããŠããŸããSNSåºåéçšã¯ããããã£ãå æ¥ã®é¢å¿äºãçãããä»äºãªãã§ãããã
âçŽè¿ã§æã倧ããªå®çžŸãåºããäºäŸãæããŠãã ããã
ããã§ã¯å ·äœçãªäŒç€Ÿåã¯æ§ããããŠããã ããŸãããè±æ¯ãµãã³ã®Instagramåºåã®äºäŸãããããŸããã¹ããŒãªãŒãºåºåã§åç»ã¯ãªãšã€ãã£ãã«æ³šåããã³ã³ããŒãžã§ã³ãæ¥å¢ãããããšãã§ããŸãããCTR2åãCVR60ïŒ æ¹åãCPA65ïŒ æ¹åãšå€§ããªææãåºãããããžã§ã¯ãã§ãã
ã¹ããŒãªãŒãºåºåæ»ç¥ã®ããã®åç»çŽ æãã¹ããã§æ®åœ±
âãã®ã±ãŒã¹ã§ã¯ãææãåºããŸã§ã«ã©ã®ãããªæœçã宿œããã®ã§ããããïŒ
ã¹ããŒãªãŒãºåºåã«æé©ãªåç»ã¯ãªãšã€ãã£ããã€ãããå¶äœããŸãããæ¢æçŽ æãä»åªäœã§äœ¿çšããåç»ã®äœ¿ãåãããããåœãã£ã³ããŒã³å°çšã«äŒç»ããç·šéãŸã§ã宿œãããã®ã«ãªããŸããå®éã«åºèãžäŒºããè±æ¯ãµãã³ã§å®éã«æœè¡ãåããŠããæ§åã®ã€ã¡ãŒãžã ãŒããŒãæ®åœ±ããŸããã
åºåè²ã匷ããããšæ¬é ãããŠããŸãã¿ã€ãã®åæã ãšå€æããã®ã§ãäžè¬ãŠãŒã¶ãŒãæçš¿ããã¹ããŒãªãŒãºã«éŠŽæããããªåºåã®äŒç»ãããŸãããäŸãã°ãæ®åœ±æ©æã¯iPhoneãéžå®ãæåå ¥ããè£ é£Ÿãªã©ã®ç·šéã«äœ¿ã£ããœãããŠã§ã¢ããInstagramã®æšæºæ©èœã®ã¿ã§ãã
âåç»ã®æ®åœ±ã§ã¯ãå ·äœçã«ã©ã®ãããªããã»ã¹ãèžã¿ãŸãããïŒ
ãŸãã¢ãã«ãã¢ãµã€ã³ããŸãããé©åãªæŒè ãèŠã€ããããšã¯ãå¶äœã®çŸå Žã§ãã°ãã°èª²é¡ãšãããŸãããããã®æ¡ä»¶ã§ã¯ã¿ãŒã²ããã«è¿ã幎代ã®å¥³æ§ãèµ·çšããããŸããã
æ®åœ±åœæ¥ã¯ã¯ã©ã€ã¢ã³ãæ§ã®åºèã«ããååããã ããã¢ãã«ãå®éã®æœè¡ãåããæ§åãæ®åœ±ãæ§å³ã®ãã£ã¬ã¯ã·ã§ã³ããç§ãæ åœããããŸãããæ§ã ãªã¬ã€ã¢ãŠãã詊ãããããå¯ãçµµãåŒãçµµãå³å¯ãã»å·Šå¯ããªã©ããã€ãã®ãã¿ãŒã³ã§æ®åœ±ã§ããã®ã¯ããã£ãã§ãã
âæ®ãäžããåç»ããåºåã¯ãªãšã€ãã£ããšããŠã©ã®ããã«æŽ»çšããã®ã§ãããïŒ
广çãªè£ é£Ÿãæ¢ããŸãããäžã§ã广çã ãšæããã®ã¯ãããŒãžé·ç§»ã®ã¹ã¯ã€ããä¿ãCTAã«è£ é£Ÿãæœããããšã§ããäžžãå³åœ¢ãç¢å°ã眮ãããšã§ãèŠç¹ãèªå°ããŸããã
å°ãæ¯è²ã®éãæœçã§ãããã¹ããŒãªãŒãºã«æšæºæèŒã®ã¢ã³ã±ãŒãæ©èœã掻çšããŸããã
ä»»æã®å Žæã«é 眮ã§ããã¢ã³ã±ãŒãã¹ã¿ã³ãã䜿ã£ãŠããŠãŒã¶ãŒããã®ãªã¢ã¯ã·ã§ã³ãååãããšãããã®ã§ããInstagramå ¬åŒããããã¹ããŒãªãŒãºåç»ã§ã¢ã³ã±ãŒãã¹ã¿ã³ãã䜿çšãããã£ã³ããŒã³ã®ãã¡9å²ãã3ç§é·ãåçããããšããå ¬è¡šããããŸããã
å®éã®éçšã§ããåçããŠããã£ããšãã®ã¯ãªãã¯çãé«ãã£ãã§ãããŠãŒã¶ãŒããªã¢ã¯ã·ã§ã³ããããåºåã«å¯ŸããŠé·ãæ»åšæéãèšé²ãããšãåºåã®å質ãè©äŸ¡ãããã®ã§ãå¹³åé£åçãäžãããããããã ãšæããŸãã
ã¢ã³ã±ãŒãé ç®ã¯ãã¯ã©ã€ã¢ã³ãæ§ãæ°ã«ãªã£ãŠãããããã¯ãèœãšã蟌ãã§äœæããŸãããåºåãšäžŠè¡ããŠãããã£ã¡ã®æ¹ãã客ããã¯èå³ããã®ã¯æå€ã ã£ããã§ããšãããäºæ³éãã®çµæãåºãããªã©ã®æ°ã¥ããåç©«ã§ããŸãã
SNSåºåã§æ¬ ãããªãé ä¿¡å ã®éžå®ã«ã€ããŠã¯ãããã€ãã®æ€èšŒãè¡ããŸãããã¿ãŒã²ãã£ã³ã°ã¯ãå°åã»å¹Žéœ¢ãªã©ã®ãã¢ã°ã©ãã£ãã¯æ¡ä»¶ãèå³é¢å¿ãªã©ã®å±æ§æ¡ä»¶ãæ¢å顧客ã®ããŒã¿ãããšã«äœæããé¡äŒŒãªãŒãã£ãšã³ã¹ã®3ãã¿ãŒã³ãé ä¿¡é¢ã¯ããã£ãŒããšã¹ããŒãªãŒãºã®2çš®é¡ã§è©ŠããŸããã
ããã2ãæãããŠã80äžçšåºŠã®äºç®ãæ¶åããçµæãã¹ããŒãªãŒãºåºåãèå³é¢å¿ã§ãœãŒãããã»ã°ã¡ã³ããžé ä¿¡ãããšããæ¡ä»¶äžã§ãã£ãšã广ãçºæ®ããããšãããã£ããã§ãããã以éã¯ã¹ããŒãªãŒãºãäžå¿ã«æŽ»çšããŠããŸããã
ã€ã³ã¹ã¿æ ãã®ã#ãã©ãã©å¥³åãããã¯ãªãã¯ããŒã¹ã®CPAãåããã«è¡ãã#ãŽãªãŽãªå¥³åãã«å€è²ãéãããŸã§
âãããããã¹ããŒãªãŒãºåºåã§ãçŽæ¥ã³ã³ããŒãžã§ã³ãçãããã®ãªã®ã§ããããïŒ
ç®æããŸããInstagramãšããã°ãè¥ã女æ§ã䜿ãã¢ããªãšããŠãå°ãäžã®äžä»£ã®æ¹ããã¯ãæªç¥ã®ãã®ãšããŠæããããã¡ã§ããããããœãŠã«ãã¢ãŠãã®ã¯ã©ã€ã¢ã³ãæ§ã¯å®éã«å¹æãåºãããŠããŸãããä»ã®SNSåºååæ§ããã£ããCPAã远ããªããéçšãã§ããåºååªäœã ãšæããŸãã
âã³ã³ããŒãžã§ã³ãšã¯å°ãããé¢ããã€ã¡ãŒãžã§ããã女æ§ãªãã§ã¯ã®ææ§ãçãããéçšã匷ã¿ãšãªãã®ã§ã¯ïŒ
InstagramåºåããŸã çããã£ãé ã¯ãããããé¢ã匷ã¿ãšãªã£ãŠããŸãããçŸåšã®SNSåºåããŒã ã«å¥³æ§ãå€ãã®ããã®åæ®ã§ãâã¹ããŒãªãŒãº6å§åйâãªããŠåä¹ã£ãããããŠã
æ¥é ããSNSã«ã©ã£ã·ãè§ŠããŠããã¶ããããããããããããããããšãã£ããããªãããã®ãŸãŸã®ææ§ã§ã¯ãªãšã€ãã£ãã«åãåãããšãã§ãããã§ãããã
ãããæä»£ãå€ãã£ãŠãããšããããè¿å¹Žã¯ããã ãã§ã¯éçšããªããªã£ãŠããèæ¯ããã£ãŠããã1幎ã¯ããæ¹ã倧ããå€ããŠããŸãããåŽããèŠãã°ãã©ãã©å¥³åãšæãããã¡ãªã®ã§ããããã®å®ãCPAãæé©åã«åããŠããŒã¿åæãšPDCAãæçŽã«ç¹°ãè¿ããŽãªãŽãªå¥³åãªãã§ããïŒ
ãéåãåç»çŽ æã¯æ®åœ±ããã0.2ç§ã§æŽã¿ãããã¹ãåè²
âçŽæ¥ã³ã³ããŒãžã§ã³ãåºãäžã§ã®ãã€ã³ããæããŠãã ããã
çŸå Žã®éçšå®çžŸããå°ããã3ã€ã®éåããããŸãã
ãã®1 : åç»çŽ æã¯å·±ã®æã§æ®åœ±ããã¹ãã
ã¹ããŒãªãŒãºå°çšã«æ®åœ±ãã瞊ååç»ã¯ãåæã«ããããã广ãæåŸ ã§ããŸããå ã»ã©ãå ±æããè±æ¯ãµãã³ã®äºäŸã§ãã瞊ååç»ãæ®åœ±ããå®çžŸããäŒããããŠããã ããŸããããCTR2åãCVR60ïŒ æ¹åãCPA65ïŒ æ¹åãšå€§ããªææãåºããèŠå ã¯ãã®ã¹ããŒãªãŒãºåç»ã§ãããšèããŠããŸãã
ããã倿°ã®åºåäž»ãããã£ãŒãçšã«äœã£ãæ£æ¹åœ¢åç»ãã¹ããŒãªãŒãºã«ã転çšãããšããããæ¹ãçŸåšãå®è·µããŠããŸããåºåäºç®ãå€ãå²ããããã®ææ³ããšãæ¹ãå€ãããã£ããããšæããŸãã
ãã®å Žåãã¹ããŒãªãŒãºã®èŠå®ãšç°ãªãç»è§ã§ããããã¹ããŒãªãŒãºã«äœ¿ããããããèšç®ããäžã§æ®åœ±ãããåç»ãšæ¯ã¹ã詊ããããšãéãããŠããŸãã
ã¹ããŒãªãŒãºã¯å šç»é¢ã§è¡šç€ºãããã®ã§ã倩å°å·Šå³ã®äœçœãã·ãã¢ãªãã§ããè£ é£Ÿãæåå ¥ãããäžã§ã®å¶éãçºçããã®ã§ãã£ãããªããã§ãããã
ç¹ã«CTAã«é¢ããåç»ã®äžéšã«é©åãªè£ 食ãä»ãããããã¯éèŠãªãã€ã³ãã§ããFacebook瀟ã¯ãCTAã匷調ãããã£ã³ããŒã³ãããå€ãã®ã³ã³ããŒãžã§ã³ãç²åŸããå¯èœæ§ã89ïŒ ã§ãããšå ¬è¡šããŠããŸãã
ã¯ã©ã€ã¢ã³ãæ§ã®äºç®ãéãããŠããå Žåã®ææ³ã§ããã°ã鿢ç»ãã¹ã©ã€ãã·ã§ãŒã®ããã«ã€ãªããåç»ã䜿çšããå ŽåããããŸãããããã鿢ç»ãšåç»ã§ã¯äŒããããæ å ±ã«ã©ãããŠãå·®ãçãŸããŠããŸããã®ã§ãã
ãã®ãããæ®ãäžããåç»ã«æ¯ã¹å¹æãå£ãåŸåã«ãããŸããã¹ããŒãªãºåç»åºåã«æ¬æ°ã§åãçµã¿ãããšæã£ãŠãã ããã®ã§ããã°ãåç»ããçšæããã ããæ¹ãææãåºããããšæããŸããã¯ãªãªãã£ã¯ãã¹ããæ®åœ±ã¬ãã«ã®ãã®ã§ãå·®ãæ¯ããããŸããã
ãã®2 : äžç芳ã«éããã¹ãããã
Instagramã«ã¯ãæŽèœãªã€ã¡ãŒãžããããŸãããããã©ã³ãã£ã³ã°ãæèããéçšã«ãã ããæ¹ãããã£ããããŸããå®éãçŸããåçãåç»ãæ²èŒãäžç芳ã衚çŸããŠããã¢ã«ãŠã³ããååšããŸãããããããçµéšäžãçŽæ¥ã³ã³ããŒãžã§ã³ãçãäžã§ã¯ããã®ãããªæçš¿ãåœãã£ã詊ãããããŸããã
å ·äœçã«ãããšãç»ååäœã®ã¯ãªãšã€ãã£ãã§éæ¥çã«ã¡ãã»ãŒãžãäŒããããããã¹ãã¬ãŒããªã³ããŒãããã¹ãã§äŒãããããšãã¯ã£ããäŒããã¯ãªãšã€ãã£ãã®æ¹ãåœããåŸåã«ãããŸãã
éèŠãªã®ã¯ããµãŒãã¹åãã©ã®ãããªåæã§ããããå¿ ãå ¥ããããšããã£ã³ããŒã³å 容ã«ãã£ãŠãã»ãŒã«ã®åç¥ã§ãã£ãããšããã詊ãäŸ¡æ Œã®èšŽæ±ã§ããšããããçŽæ¥çãªã¡ãã»ãŒãžã广çã§ãã
äŸãã°æ°èŠè³Œå ¥ã®ä¿é²ã§ãååã詊ã500åãã®ãã£ã³ããŒã³ãããŠããã®ãªãã絶察ã«ã500åããšå ¥ããã¹ãã§ãããã©ã³ãã£ã³ã°ãæèããŠãéã®è©±ãããããšãæ¬é ããŠããŸãæ¹ãããã£ããããããããŸããã
ãããã¹ããŒãªãŒãºã¯ã1ç§ã«æºããªãã¹ããŒãã§é¢è±ãããŠãŠããŸãäžçãäŒãããããšãšã¹ãã¬ãŒãã«ãã¯ãªãšã€ãã£ãã«èœãšã蟌ã¿ãŠãŒã¶ãŒã®èå³ãåŒãããšã倧åã ãšèããŠããŸãã
ãã®3 : 0.2ç§ã§æŽãã
ã¿ããã ãã§é·ç§»ãã§ããã¹ããŒãªãŒãºã§ããŠãŒã¶ãŒã®é¢å¿ãåŒãã«ã¯å·¥å€«ãå¿ èŠã§ããFacebook瀟ã¯Instagram day 2019ã€ãã³ãã®å Žã«ãããŠããåç»ã®åé 0.2ç§ã§å¿ãæŽãŸãªããã°ã¹ããããããŠããŸãå¯èœæ§ã瀺åããŸãããããã¯éçšã®çŸå Žã§ã倧ãã«å®æããããšã§ãã
æ»ç¥æ³ãšããŠã¯ããã€ãããã¯ãªåããã€ããããšãèŠçã«ãã³ã£ãŠé£ã³èŸŒãã§ãããããªæåã®çœ®ãæ¹ãããã§ããšããçã£é»ãªç»é¢ã«ã€ã³ãã¯ãã®ãããããŒãã€ã³ãããã§ããšãããããã¯ããäœ¿ãææ³ã§ããã
âã¹ããŒãªãŒãºã«æé©ãªã¯ãªãšã€ãã£ãã®ç²ŸåºŠã¯ãããã·ãã¢ã«æ±ããããŠããã®ã§ããã
ããã§ããããŠãŒã¶ãŒèŠç¹ã§ãã¬ã³ãã远ãããšããInstagramãFacebookãã¢ããããŒãããæ å ±ã远ãããšããæ ãã°ããã«åãæ®ãããæ°ãããŸããäœããå®éã«éçšããŠã¿ãªããšããããªãããšãå€ãã®ã§ããããã£ãéåã¿ãããªãã®ããèªåãã¡ã§èŠã€ããªããŠã¯ãªããŸããã
éåã«å ãããã®ããããšããããæ®åœ±ãã察象ã«äººãéžã°ãªãããšããããšã§ããããã
ã¹ããŒãªãŒãºã«éããFacebookåºåå šè¬ã«èšããããšã§ãããååãæã£ãŠæ±ºãé¡ããèªæ®ãç»åããã€ã¡ãŒãžã®ããã«ãã é 眮ãããã ãã®äººã®çŽ æããããåååäœãããå®éã®å©çšã·ãŒã³ãã®ã»ãããåœãããããåŸåã«ãããŸãã
ãããããåœããåã§ããåºåã³ããŒã®ã¯ãªãªãã£ã§å·®ãã€ããŸããç§ã®æ¡ä»¶ã§ããã³ããŒã¯å¿ ãè€æ°ãã¿ãŒã³çšæããŠããŸããå·®ãæ¿ãããçµã¿åãããå€ãããããŠæé©è§£ãæ¢ããŠãããã§ãã
ã¡ãªã¿ã«ã¹ããŒãªãŒãºã§æã广ã®é«ãã£ãã³ããŒã¯ä»ã®çŽ æãšçµã¿åãããŠãåœããå¯èœæ§ãé«ãã§ãããã¶ã€ã³ãæ åãéèŠã§ããã蚎æ±ã¯æ¯ããªããšéšå ã§èšã£ãŠããããã«ãèšŽæ±æ€èšŒãã³ããŒã«ãåãå ¥ããæ¹ããæ¯ã®é·ãéçšã§ãããšæããŸãã
âå··ã§ããèªããããäžè¬æçš¿é¢šã®åç»ã䜿ã£ãã¯ãªãšã€ãã£ãã广ãè¯ããšããã®ã¯æ¬åœã§ããããïŒ
ããããéçšããçµæãæçš¿é¢šã®åç»ãé©ããŠããã±ãŒã¹ãšããã§ãªããã®ããããšããã®ã宿ã§ããäžè¬æçš¿ãšå·®å¥åãããã€ã¹ãã®åç»ãããã§ã¯âã€ã³ã¹ã¿æ ãåç»âãšåŒã°ããŠããã ããŸãããå®ã¯ãããã£ãåç»ãåã€ããšããããã§ãã
å ·äœçã«ãããšãã€ã³ãã«ãšã³ãµãŒã®ãã¹ãåãã«äœãããçŽ æãå å·¥ããæçš¿ããCANVAïŒãã¶ã€ã³ãã³ãã¬ãŒããè±å¯ãªç¡æããŒã«ïŒã䜿ã£ãŠäœæããã°ã©ãã£ãã¯ãªã©ã§ãã
æè¿ã¯çŽ æãæåãªãã§å ¥ãããã®ã§ãããšããªããªã©ãåºåè²ã匷ããã®ãæ¬é ãããåŸåããããŸãã
ãŸããåãå©çšåç»ãšãããããã§ãCMã®ããã«ãããã«æ©æãã¹ã¿ãžãªãã¢ãã«ãçšããŠæ®åœ±ãããã®ãããã¹ããã§èªæ®ããããããªããæçš¿é¢šã®ãã®ãåãååç»åã§ããã³ã¬ãŒã«ããããã®ãã眮ãç»ã§ææããããªã©ããããªãŒã¬ããã¯æçš¿ãšéŠŽæãInstagramåºåã®äœãæ¹ã奜ãŸããåŸåãä»ç€Ÿå«ã匷ãã§ãã
ãããŸã§âã€ã³ã¹ã¿æ ãåç»âã§ããããšã倧åã§ããã¹åãTVCMã®ãããªãã€ã¹ãã®ãã®ãšã¯ç°ãªããŸãã
å®éã«ãã¹åºåã§äœ¿ã£ãåç»ã䜿ã£ãã¹ããŒãªãŒãºåºåã®æ€èšŒãããŠããŸãããçžæ§ããšãŠãæªããã§ããããé床ã«äœã蟌ãŸããåç»ãããããŠãŒã¶ãŒç®ç·ã§å®éã«äœ¿ã£ãŠã¿ããšããååéããŠã¿ãããšãã£ãã€ã³ã¹ã¿ã°ã©ã ãããåç»ã®æ¹ããCPAã¯å®ããªãåŸåããããŸãã
âãªãã»ã©ãäŸç¶ãâã€ã³ã¹ã¿æ ãâãšã¯ãªã«ããçè§£ããŠããå¿ èŠããããšããããšã§ãããä»ã«ããã³ãã¯ãããŸããïŒ
ãããŸã§ã®è©±ãšä¹é¢ãç£ããããªãããã¯ã§ãããåç»ããã鿢ç»ã®æ¹ã广çã§ãããšããã±ãŒã¹ããããŸãã
ã©ã¡ãã«è»é ãäžãããã¯ãäŒãããæ å ±éã«äŸåãããšããã§ããåç»ã«å«ãŸããæ å ±ã¯ã鿢ç»ã®450åãšèšãããŠããŸããããããç¹æ§ãçãããŠãå©çšããŠããã€ã¡ãŒãžãå ·äœçã«æãããå¿ èŠã®ããåæã§ããšããè€éãªãµãŒãã¹ãæ°ãããµãŒãã¹ãªã©ã«åç»ã掻çšããã®ããããšæããŸãã
ç¹ã«BtoBåæã®ãããªã詳ãã説æãèããªãçè§£ãã¥ãããã®ãªããããé©ããŠãããšæããŸããBtoBåæã®èª²é¡ãšãªããã¡ãªãæ¬æ°ãªãµãŒãã¹ã«å¯Ÿããäžä¿¡æãææããã®ã«ã圹ç«ã€ã§ãããã
ã¡ãªã¿ã«åé ã§ã玹ä»ããè±æ¯ãµãã³ã®åç»ã®å Žåãè±æ¯=çãããšããã€ã¡ãŒãžãææãå®å¿æãäžããããã®ã广çã ã£ããšèããããŸãã
éã«éæ¢ç»ãèµ·çšãããªããäžèЧæ§ã®é«ããæŠåšãšãªããŸãããäžç®ã¿ãŠãããã ãã§çè§£ãã§ããåæã§å¹æãçºæ®ããããã§ããäŸãã°ã¢ãã¬ã«åæã¯ããã¶ã€ã³ããããã°ãŠãŒã¶ãŒçã«ã¯ååã ã£ããããŸãããã
ã¢ãã¬ã«ãšããã°ãã«ã©ãŒããªãšãŒã·ã§ã³ãã«ã«ãŒã»ã«ã§èŠããææ³ãé·ããããã¥ã©ãŒã§ãããã§ãæè¿ãã®åŸåãå€ãã£ãŠããŠããŠãå šãŠã®ã«ã©ãŒããªãšãŒã·ã§ã³ã1æã®ã°ã©ãã£ãã¯ã§èŠããæ¹ã广ãè¯ããããªãã§ãã
ãŠãŒã¶ãŒã¯æ¯æ¥ã®ããã«ã¹ããŒãªãŒãºã«è§ŠããŠããŸããããæ å ±åŠçé床ã鲿©ããäžç®ã§ããå€ãã®æ å ±ãææ¡ã§ããããã«ãªãã€ã€ããã®ãããããŸããã
ãã®ãããªåŸåãããã¹ããŒãªãŒãºã®æ¬æã§ããåç»ã詊ããŠã¿ãããšã倧ãã«æšå¥šãããšãšãã«ã鿢ç»ã®ããŒãžã§ã³ãå ¥ããŠæ€èšŒããããšããããããããã§ããã
è¥è ã女æ§åããããªããŠãã³ã³ããŒãžã§ã³åºããCPAãåã
âè¥è ã女æ§åããããªããŠãInstagramã§ã³ã³ããŒãžã§ã³åºãã®ã§ããããïŒ
ç·æ§ãã40代以äžãã¿ãŒã²ããã«ãããã£ã³ããŒã³ã§ã广ã¯åºããŸããäŸãã°äžåç£ãæµæ°Žåšãšãã£ããInstagramã®ã¡ã€ã³ãŠãŒã¶ãŒä»¥å€ã察象ã«ããåæã§ããåªç§ãªCPAãåºããå®çžŸãããã®ã§ã
ç¹ã«äžåç£ãšInstagramã®çžæ§ã¯ãæè¿æ³šç®ããŠããŸããã«ã«ãŒã»ã«ã®ããã«é£ç¶ããŠãããããªéšå±ãèŠããããšãã§ããã®ã§ãåããŠãããšæããã§ãããã
ãã ããã£ãŒããšã¹ããŒãªãŒãºã§åŸæé åãç°ãªããªãšãã宿ããã£ãŠãæè¿ã®äºäŸã§ã¯ãªãŒããŒã¹ãŒãã®ããã¢ãŒã·ã§ã³ãããã«ããããŸãããããžã§ã¯ãéå§æããã©ã³ãã®ã¡ã€ã³ãŠãŒã¶ãŒã¯40ã50代ã20ã30代ã®ç¬èº«è²Žæã«ã¿ãŒã²ãããå€ããããã«ãSNSåºåã«ææŠããããšãããçžè«ã§ããã
è¥å¹Žå±€ã®å©çšãå€ãã¹ããŒãªãŒãºãžã®åºçš¿ããææ¡ããéçšéå§ãããšãããçãéã20ã30代ã®CVãå€ãç²åŸããŸãããåæã«ãã£ãŒããžãåºçš¿ããŠããã®ã§ããããã¡ãã§ç²åŸã§ããã®ã¯40ã50代ãã¡ã€ã³ã§ããã
ãInstagramã¯è¥ã人ã®ããŒã«ã§å°ãäžã®äžä»£ã«ã¯é¢ä¿ã®ãªããã®ããšããã€ã¡ãŒãžããæã¡ã®æ¹ããã£ããããããããŸããããã©å®ã¯ããŠãŒã¶ãŒã®ååžã¯åãããŠããŠããŸãããåºåã«é¢ããŠã40ã50代ã§ãã³ã³ããŒãžã§ã³ãåããŠããŸãã
âãšã¯ãããInstagramãèŠãŠãããšCVç®çã®åºåããããã€ãã©ã³ããªã©ã®ãã©ã³ãã£ã³ã°ãçã£ãåºåãç®ç«ã¡ãŸãããã
ãã€ãã©ã³ãã®ãããªãããããã®ãã©ã³ãåãé«ãã¢ã«ãŠã³ããªãããã®ãããªæœçã广çã§ãããããŠãŒã¶ãŒããã€ãã©ã³ããšããŠã®æ¯ãèããæ±ããŠããŸããããéã«ãããšããŽãªãŽãªã³ã³ããŒãžã§ã³ç®çã®åºåãåºããªãç«å Žã§ããããŸãã
ãœãŠã«ãã¢ãŠãã®å Žåã¯ãã¯ã©ã€ã¢ã³ãæ§ã®ã»ãšãã©ãå°æ¹äžå°äŒæ¥ã§ãããã®ãããªã¯ã©ã€ã¢ã³ãæ§åãã«ã¯ããã©ã³ãã£ã³ã°ç®çãããçŽæ¥ã³ã³ããŒãžã§ã³ãçãæœçãæšå¥šãããŠããã ããŠããŸãããªãœãŒã¹ãäºç®ãéãããŠããäžã§ããã¹ãããšãç確ã«ãæ¯æŽãããŠããã ããããšèããŠããŸãã
éçšãšå¶äœã1人ã§å®çµãé«éPDCAãåãã
âææãæããããã«åãçµãŸããŠããããšãæããŠãã ããã
ã·ã³ãã«ã§ãããéãã¹ããŒãã§PDCAãåããŠããããšã倧åã ãšèããŠããŸãããœãŠã«ãã¢ãŠãã®å Žåã¯ãéçšãšå¶äœã®äž¡æ¹ãã²ãšãã®æ åœè ãäžžããšåŒãåããããšã§ãçŽ æ©ããµã€ã¯ã«ãå®çŸããŸãããæ°å€ã远ã£ãŠããæ¬äººã ãããããåœããåŸåãèžãŸããã¯ãªãšã€ãã£ããçã¿åºããããããããŸãã
æè¿ã§ããšãã€ãšããååã®æ¡ä»¶ããããŸãããã€ãšããååã§ããããã¿ãŒã²ãã£ã³ã°ã®ããŒã¯ãŒãåè£ã«ãŸãæããã®ã¯ãããã€ãšãããã§ãããããããåæãã¹ãã©ã€ã¯ãªããŒã¯ãŒãã«ã¯ç«¶åãå€ãããã¯ããæ¿æŠãäºæ³ãããŸãã
ãªãã°å°ãèŠéãåºããŠããã€ãšãããšé¢é£ã®ãããããªããŒã¯ãŒããçšããã¿ãŒã²ãã£ã³ã°ã«ããŠã¿ãã®ã¯ã©ãããšèããŸãããå®éã«ãã€ãšãããå¿ èŠãšããŠãããŠãŒã¶ãŒããã«ãœããšããŠã€ã¡ãŒãžãããã®ãŠãŒã¶ãŒãé¢å¿ãæã€ã§ãããé ç®ãžãšæèãåºããŠãããŸãã
ããããŠéžå®ããã¯ãŒãã®äžã€ããæ è¡ããäžèŠé¢ä¿ãªãããã§ããããŠãŒã¶ãŒãããããæ°é®®ã«æããã¯ãªãã¯ããŠãããããããªããŸããããã¯ãã²ãšãã®æ åœè ãéçšãšå¶äœãå ŒããŠãããããããçãŸããçºæ³ã ãšæããŸãã
âãã®ä»ã«ã³ã³ããŒãžã§ã³ãåºãäžã§ã泚æãã¹ãããšã¯ãããŸããïŒ
䜿ã£ãŠãã管çç»é¢ã«ãã£ãŠã³ã³ããŒãžã§ã³ç¶æ³ã®ã¬ããŒãã«ä¹é¢ãçºçããããšããããŸããå ·äœçã«ã¯ãFacebookåºåã®åºåã¢ã«ãŠã³ãã§èšæž¬ããŠããã³ã³ããŒãžã§ã³æ°ãããGoogle Analyticsãã¢ããšãã¹ã§èšæž¬ãããæ°å€ã®æ¹ãå°ãªã衚瀺ããããšããçŸè±¡ãèµ·ãã£ãŠãããã§ãã
ãã®åå ã¯ãFacebookãä»ã®ããŒã«ã§èšæž¬ã§ããªãCVãã¿ãŒã³ãæŸãããšãã§ããŠããç¹ã«ãããŸããFacebookã®èšæž¬æ©èœã¯ããªãåªç§ãªã®ã§ãã»ãã·ã§ã³åããå¥ã®ããã€ã¹ããã®ã¢ã¯ã»ã¹ããããªãç·»å¯ã«æŸãäžããããšãã§ãããã§ãã
äŸãã°ã¢ããªå ãã©ãŠã¶ã®å ŽåããŠãŒã¶ãŒããã®ãŸãŸããŒã ãã«ãŒãã®æ¹ã«ãµã€ãé·ç§»ããäžã§åç §å ãæžãå€ãã£ãŠããŸãããšããããèšæž¬ã§ããªãã±ãŒã¹ããããŸãã
ã¯ã©ã€ã¢ã³ãæ§ãä»åŸã®åºåæŠç¥ããæ±ºãã«ãªãäžã§ãæ£ããæ°å€ãèžãŸãã倿ããã¥ãããªã£ãŠããŸããããã¯çŸå Žãæ©ãŸããŠãçŸè±¡ã§ããããã§ãããã
æ©ã¿ãšããã°ãã¯ãªãšã€ãã£ããåœãŠãããšã£ãŠããããé£ãããã§ãããå¶æ¥ããŒã ãšã®é£æºã§æããã¯ããåã¡ã¯ãªãšã€ãã£ãããšãããã®ãååšããŠãããšæãããã¡ã§ãããšããããšã
å®éãåã¡ããçã¿åºãããã«ã¯ãäœçš®é¡ãã®ã¯ãªãšã€ãã£ããäœããå ¥çš¿ããä¿®æ£ãéããŠãããããªããã®ãªãã§ããäžåºŠããåå¿ãåãããšããŠãããããæ°žä¹ äžæ» ã®ãåã¡ã¯ãªãšã€ãã£ãããšããããã§ã¯ãªããç¶ç¶ããŠæ€èšŒãç¶ããªããšãæŠå±ãå€ãã£ãŠããŸãã
åœãã£ããšããã§ããæ¯ãã¡ããããããŸãç·ŽãçŽããšããç¹°ãè¿ããããªããã§ãããããªããæçŽã¿ããã«ãªã£ãŠããŸã£ãŠãã¿ãŸãããïŒç¬ïŒ
ãæé©åãã«å¿ èŠãªäºç®ã確ä¿ããŠãçžæ§ã®è¯ãé¢ãæ»ç¥ãã
âæ¹ããŠããŸã ã¹ããŒãªãŒãºåºåããã£ãŠããªããäžåºŠãã£ããã©ãããŠããŸã£ãäŒæ¥åãã«æ³šæãã¹ãç¹ãæããŠãã ãã
ã¹ããŒãªãŒãºã®æçšæ§ã«ã¯å€ªéŒå€ãæŒããŸãããããšãã£ãŠã¯ããããã¹ããŒãªãŒãºã ããæèããæŠç¥ãç·Žããªãããšã§ãã
æé©åãç®æãããã®é åºãšããŠã¯ããŸãFacebookåºåå šè¬ã®äºç®ã確ä¿ããŸããFacebookåºåã®é«åºŠãªã¿ãŒã²ãã£ã³ã°æ©èœãçããã«ã¯ãåãããã¹ããŒãªãŒãºã ããšæå®ããã®ã§ã¯ãªãããã©ãããã©ãŒã å šäœã«äºç®ãæäžããå¿ èŠããããã§ãã
ããçšåºŠé ä¿¡ããŠèŠããšãåºåé¢ã«ãã£ãŠããã©ãŒãã³ã¹ã®åªå£ãåºãŠããã®ã§ããã®çµæãããšã«æŠç¥ãç«ãŠãŠããããšããæµãã«ãªããŸãã
é ä¿¡ã®çµæãåæãšã¹ããŒãªãŒãºã®çžæ§ããããšããããšãããã£ã段éã§ãã¯ãããŠã¹ããŒãªãŒãºã«ç¹åããã¯ãªãšã€ãã£ããæºåããŠæ»ç¥ãã«è¡ããŸãã
ã¯ã©ã€ã¢ã³ãæ§ããã¹ããŒãªãŒãºåºåã®ã¿ã®éçšã®ãçžè«ãããã ããŠãããŸãFacebookåºåå šè¬ãžã®é ä¿¡ããææ¡ãããã§ããã
âæ¬æ Œçã«æ»ç¥ããå Žåãè²»çšã¯ã©ããããå¿ èŠã§ããïŒ
Instagramåºåã¯Facebookãšåãé ä¿¡ã·ã¹ãã ãå©çšããŠããŸããFacebookåºåã®ã¿ãŒã²ãã£ã³ã°ã¯æ©æ¢°åŠç¿ã§è¡ãããŠãããåºåã»ããããšã«ããŒã¿ãåéããŠåŠç¿ããããå¿ èŠããããŸããæé©åã«è³ãåŠç¿ã®ããã«ã¯åºåã»ããããšã«æ¥ã«15ä»¶ããããã§ããªããŠã1é±éã«50ä»¶ãå¿ èŠãšèšãããŠããŸãã
æé©ååŠç¿ãåªããŠããäžæ¹ã§ãããŒã¿ãè¶³ããŠãªããšæ¬é çºæ®ã§ããªãåªäœã§ã¯ããã®ã§ãæåã®1é±éã¯ææ ¢ã®ææã§ããããšããçè§£ããã ããæ¹ãããããããšæããŸãã
ã§ããããCPA10,000åãšä»®å®ããå ŽåãFacebookåºåå šäœã«100äžãããã®äºç®ã確ä¿ããŠããã ãå¿ èŠããããŸãã
ããŸãå€ãã®äºç®ãå²ããªããšããå ŽåãåŠç¿ãæ©ããããããã©ãŒã ãã©ã³ãã£ã³ã°ããŒãžãäžéã³ã³ããŒãžã§ã³å°ç¹ã«èšå®ãã³ã³ããŒãžã§ã³ãç©æ¥µçã«ä¿ãããšãã§ããŸãã
ãããããããŠéããããåŠç¿ã¯ã©ã€ãã³ã³ããŒãžã§ã³ã«æé©åãããã®ãçµæçã«CVRãèœã¡ãŠããŸããŸãã
äŸãã°ãã«ãŒããŸã§ã¯é²ãããã©è³Œè²·ã«è³ããªããŠãŒã¶ãŒãç¶åºããŠããŸã£ãããäºç®ãšåŠç¿å¹çã®äž¡èŒªããã©ã³ã¹è¯ãã¿ãªããé²ããŠããããšãããšã£ãŠãé£ãããã§ãã
åœãããã€ã³ã仮説ãããªãã¢ããæã¡å¯ãããŒã ã§æ€èšŒ
âçŸåšãç¹ã«æ³šåããŠæ»ç¥ããŠãããã€ã³ãã¯ã©ã®ãããã§ããããïŒ
鿢ç»ãšåç»ãçµã¿åãããã¯ãªãšã€ãã£ãäœãã«ãããŒã å šäœã§æ³šåããŠããŸããç»é¢äžã®äžéšåãåç»ã§ããã®äžäžã«éæ¢ç»ããŒããçµã¿åããããã®ã§ãã
å幎ãããåã«ç§ãæ åœããæ¡ä»¶ã§ã鿢ç»ãšåç»ãçµã¿åããããã©ãŒããããæå¹ã§ããããšãããããŸããããã®è©±ãæ©ã段éããããŒã å ã§å ±æããããããªæ¡ä»¶ã§ãã©ã€ããŠã¿ããã§ãããããã«æ€èšŒãé²ãããšãæ§ã ãªåæã«ãåã广ãæåŸ ã§ããããšãæããã«ãªã£ãã®ã§ãã
ãã®ãããªããªãã¢ããããŒã ã§æã¡å¯ãæ€èšŒããæ©äŒãç©æ¥µçã«èšããŠããŸãããããããæ¥ã ã®æ¥åã®äžã§èŠã€ããæ°ããçºèŠãæ€èšŒãããããšãªã©ãåžžæã·ã§ã¢ããŠããäºãã®ç¥èŠãã¢ããããŒãããŠãããã§ãããŸã æ€èšŒã¯ã§ããŠããªããã®ãå«ããå®è·µã§çãããããªããªãã¢ããµã€ãµã€ãšèªçããŠããŸãã
âæè¿ã®ãããªãã¢ãã§è¯ãã£ããã®ã¯ã©ããªãã®ã§ããïŒ
æè¿ã§ã¯ãYouTubeã§åå¿è¯å¥œã ã£ãåç»ãå¿ ãããInstagramã§åé¿ãåŸãããã§ã¯ãªãããšãéã«YouTubeã§è² ããåç»ããInstagramãªãåã¡ãšãªãã±ãŒã¹ãããããšãæããã«ãªããŸããã
YouTubeçšã«äœã£ãåç»ãFacebookåºåã§ããã«æŽ»çšããããšããåãçµã¿ããããã§ãããYouTubeã§äœ¿ã£ããã®ããã®ãŸãŸé ä¿¡ããã¹ãããäžäžã«æ ãã€ããã¹ãããåç»èªäœã4ïŒ5ã®ç»è§ã«å€æŽããã¹ãããªã©ãæ§ã ãªãã¿ãŒã³ãæ€èšŒäžã§ãã
è¿é æ¢ã£ãŠãããããã¯ã§ããã°ã女æ§åãã®æ¡ä»¶ã§ã®ã«ã«ãŒã»ã«ã®å¯èœæ§ã§ããåŸæ¥ãŸã§ã«ã«ãŒã»ã«ã¯ã«ã©ãŒããªãšãŒã·ã§ã³ãªã©äžŠåãªãã®ã䞊ã¹ãå ŽæãããŠäœ¿ãããŠããŸããããããæè¿ã§ã¯ãèµ·æ¿è»¢çµã®ããçŽåçãªå å®¹ãæ±ãã®ãæµè¡ã£ãŠããŠãããã§ãã
ããã³ã¹ã¡ã®æ¡ä»¶ã§ãäœ¿çšæã¬ãã¥ãŒã®äžè¬æçš¿ã«å¯ãããã€ã¹ãã®ã¯ãªãšã€ãã£ããæäžããŠã¿ããã§ãã
ã«ã«ãŒã»ã«1æç®ã«ãã䜿ã£ãŠã¿ããã䜿çšã¬ããã®ãªã©ã®ã¿ã€ãã«ç»åã2æç®ä»¥éã«ã¯ãäœ¿ãæ¹ã質æãäŒãããããªç»åãå ¥ããŸããã4æç®ã«ã¯ã䜿ã£ãçµæãªã©ãå ±åããå 容ã®ç»åãå ¥ããåèš4æç¶Žãã®ã«ã«ãŒã»ã«ã§ããã€ã³ã¹ã¿ã°ã©ã ã®çºèŠã¿ãã«ãããããäŒç»ã£ãœãæçš¿ããã衚瀺ããããã§ãã
ãã®æœçãåœãã£ãã®ã§ãä»ã®ã¡ã³ããŒã®æ¡ä»¶ã§ãåæ§ã«è©ŠããŠã¿ãŠããããŸãããããããã¢ãã¬ã«ãäžçã®æ¡ä»¶ã§ãéçšããããšãããã£ãŠãä»ãšãªã£ãŠã¯å¥³æ§åãã®æ¡ä»¶ã§ã¯ã«ã«ãŒã»ã«ã®ã¬ã颚ã¯ãªãšã€ãã£ããäž»æµã«ãªã£ãŠãã€ã€ãããŸãã
ãã®æœçã¯äž»ã«å¥³æ§ã«åãã®æ¡ä»¶ã§åºãåãå ¥ããããŠããŸããå°ãæ¯è²ã®éãåæã ãšãè»ã®è²·åã®èšŽæ±ã§ã䞻婊局åãã«åºåãåºããããšããããŸããã
ã«ã«ãŒã»ã«ã§ããåŸã«è²·ãåãæ¹æ³ã玹ä»ãããšãããç¯çŽã«èå³ã®ãã女æ§ããã®åå¿ãè¯å¥œã§ããããªã®ã§ãã©ã€ãããã¯ã«ç¹ããåæã§ã¯åºã䜿ãããã¬ã³ãã£ãªææ³ã ãšèããŠããŸãã
ç»ååäœã®âæ ãâãåã«äŸåãããã³ããŒãããã¹ãããã£ããæžããã»ããåå¿ãåŸããããããšããå šäœçãªåŸåãšãäžèŽããŠããŸããã
ãã¬ã³ããšããã°ãæè¿ã¯æŒ«ç»ã¯ãªãšã€ãã£ãããã£ããæžããŸããããããã®çç±ã¯ã©ããããæŒ«ç»ç¹æã®ããã«ããåå ã ã£ãããã§ããã³ã³ãã¬ãã¯ã¹ãåºæ¿ããæŒ«ç»ãèªåŒµãããããªã挫ç»ãé »çºãã圱é¿ã§ããã¬ãã£ããªã³ã¡ã³ããé£ã³äº€ã£ãŠããææããããŸãããInstagramã§ãTwitterã§ããçäžããŠããå æ¯ãããèŠãããŸãã
挫ç»ã¯ãªãšã€ãã£ããã®ãã®ããã¬ãã£ããªå°è±¡ãçºã£ãŠããŸãããŠãŒã¶ãŒããåŸã ã«æ¬é ãããŠãã£ãŠãããç§ããã®ããšãå°ãåããå¯ããæ¡ä»¶ã§ããã®ææ³ãé ãããããã«ãªã£ãŠãããŸããã
ãã ãã³ã¡ã³ããã€ãããšèªäœã¯ãåºåã«ãšã£ãŠããããšãªãã§ããããåªäœã¯ã³ã¡ã³ãã®äžèº«ã®åŠäœã«ãããããããã®ã¯ãªãšã€ãã£ãããŠãŒã¶ãŒã«é¿ãå 容ã§ããããšãè©äŸ¡ããŠãããŸããçµæCPCãäžãã£ãããããã§ããã©ãããã¯ã€ã¡ãŒãžã¢ãããšã³ã¹ãããŠã³ã®ãã©ã³ã¹ãèŠã€ã€ãæŠç¥ãåã£ãŠããå¿ èŠããããŸããã
ãã®ãããªããŠããŠãèç©ããŠããåãçµã¿ãããŒã ããããŠå®æœããŠããŸãããã¬ã³ãã®ç§»ãå€ãããæ©ãSNSã§ãããã³ã³ããŒãžã§ã³ããŽãªãŽãªåã£ãŠããããããå°åããããŠããããã§ããã
InstagramãŠãŒã¶ãŒãã³ãã·ã£äžä»£ã®ç§ãã¡ã¯ãæ®æ®µãã芪ãã¿ãæã£ãŠInstagramã«æ¥ããŠããŸãããããžã§ã¯ãå€ã§ããããã®ã¢ã€ãã£ã¢ã¯äœ¿ããããããªããããšããæ°ä»ããèªç¶ãšåŸãããã§ãããããã¬ã³ãã£ãŠããã®ã¯ãã©ããªãžã£ã³ã«ã«ãããŠããã©çãäžã«ãã人ãäžçªç¥ã£ãŠããã®ã ãšæããã§ãã
ããšã¯ãInstagramãåªäœãšããŠéåžžã«é åçã§ããããšã匷調ãããŠããã ãããã§ãããã¢ããããŒãããããé »ç¹ã«è¡ãããŠããããç¹ã«æ¥æ¬ã§ã¯FacebookããInstagramã®éçºã«åãå ¥ããŠããããã«æããŸããããã ãåºå广ã®é«ãåªäœã§ãããšãå€ãã®æåŸ ãéããŠãã蚌æ ã§ããããä»åŸãåºåååã®å±éã«æ³šç®ã§ããã
ãŸãšã
ãã®èšäºã§ã¯ãSNSããŒã±ãã£ã³ã°éšã§æ¥é ããåºåéçšãšå¶äœã«æºããæŸåããã«ããèªèº«ãå®è·µãããInstagramåºåã®éçšäºäŸãå§ããã¹ããŒãªãŒãºåç»åºåã®æ»ç¥ãã€ã³ãã«ã€ããŠã䌺ãããŸããã
SNSåºåã®ããŠããŠãšã¯ãã€ããã ãšæã£ããšãã«ã¯ãæã®ã²ãããæ»ãèœã¡ãŠããããããããæµåçãªãã®ãªã®ãããããŸãããã ãããããçµ¶ãããã¬ã³ããè¿œãæ€èšŒãéããæé©è§£ãèŠã€ãåºãããšããããã®åãå¿ èŠãšãããŠããæ¥çãªã®ã§ãããã
話ãèãã人
æŸå ããã¿ïŒãŸã€ã°ã ããã¿ïŒ
2019å¹Žã«æ°åãšããŠãœãŠã«ãã¢ãŠãæ ªåŒäŒç€Ÿã«å ¥ç€Ÿãå幎7æããã¡ãã£ã¢ãœãªã¥ãŒã·ã§ã³éšSNSããŒã (çŸSNSããŒã±ãã£ã³ã°éš)ã«æå±ãFacebookã»InstagramïŒTwitteråºåéçšã«åŸäºããæ¥çå¥äºäŸéäœæã»å šç€Ÿå±éãæšé²ãéçŽããäºäŸã»ããŠããŠãå¹Œå°æããå¹ã£ãå¶äœã¹ãã«ã掻ãããéçšããã¯ãªãšã€ãã£ãå¶äœãŸã§ãäžè²«ããŠæ åœã