
æ¢åãŠãŒã¶ãŒã®å£²äžã䌞ã°ããããæ°èŠãŠãŒã¶ãŒç²åŸæ°ãå¢ããããã»ã»ã»ã
ããŒã±ãã£ã³ã°æ
åœè
ãªãã誰ãããã®ããã«é ãæ©ãŸããããšãšæããŸãã
ãããå°æ¥ã®çåœä¿éºäŒç€Ÿã§ããã©ã€ããããçåœã§ã¯æšç§ã®ãµã€ããªãã¥ãŒã¢ã«æã«ãã¹ããŒããã©ã³ãšPCã䜵çšãããŠãŒã¶ãŒã®ç³ã蟌ã¿ãã¢ããããããã®æ¹ä¿®ãè¡ããŸãããå
·äœçã«ã¯ãã¹ããŒããã©ã³ã§ç³ã蟌ã¿èšå
¥ã®ã¹ããããéäžãŸã§è¡ã£ããŠãŒã¶ãŒããç¶ããPCããè¡ãããšãããã®ã§ãã
â»åèïŒhttp://web-tan.forum.impressrd.jp/e/2013/10/30/16116
ããŒã¿æŽ»çšã®å
é²äŒæ¥ãšããŠååããããããæ¥œå€©ã°ã«ãŒãã®æ¥œå€©èšŒåžã§ã¯äŒå¡ããŒã¿ãšãµã€ãã¢ã¯ã»ã¹ãã°ã飿ºãããŠãŒã¶ãŒè¡åãã¿ãŒã³ã詳现ã«å¯èŠåããããšã§ãã³ã³ããŒãžã§ã³çã¢ããã®ããã®æœçã®ç²ŸåºŠãé«ããŠããŸãããŸãããŠãŒã¶ãŒã®å©çšãã£ãã«ãWebãã¹ããŒããã©ã³ãã¢ããªãããŠã³ããŒãåããŒã«ãªã©å¢ããŠããäžãä»åŸããã£ãã«æšªæã®æ³šæã«è³ãè¡åãèšæž¬ãããŠãŒã¶ãŒããšã®æœçãžã®åæ ãè¡ã£ãŠããããã§ãã
â»åèïŒhttp://www.itmedia.co.jp/enterprise/articles/1403/27/news024.html
Googleã2013幎12æã«å®æœããããã«ãã¹ã¯ãªãŒã³èª¿æ»ãã§ã¯ãŠãŒã¶ãŒã®ããã€ã¹å©çšã®å€åã¯åçŽãªPCããã¹ãããžãã®ãããªæµãã§ã¯ãªãããŠãŒã¶ãŒã«ãã£ãŠæ§ã
ãªæ¥è§Šã»äœ¿ãåãã®ã¿ã€ããããããšãæããã«ãªã£ãŠããŸãããã®ãŠãŒã¶ãŒã¿ã€ãã¯æ¢åã®ããŒã±ãã£ã³ã°ãã©ã³ã®è»žã§ãã£ããæ§å¥ãã幎代ãã§åããããã®ã§ã¯ãªãæ§æ Œãæ
å ±ã«å¯Ÿããæ
床ãªã©è€æ°ã®èŠå ãè€éã«åœ±é¿ããŠããŸãã
â»åèïŒhttp://adwords-ja.blogspot.jp/2013/12/multiscreen-users-1.html
ç¹ã«æè¿ã§ã¯ãã¹ããŒããã©ã³ãPCãªã©ããŸããã ãã«ãããã€ã¹å©çšãŠãŒã¶ãŒã®è³Œè²·è¡åææ¡ãæ§å¹Žä»£çã®ãã¢ã°ã©ãã£ãã¯å±æ§ã«ãããŠãŒã¶ãŒçè§£ã§ã¯ãªãããŠãŒã¶ãŒã®è³Œè²·ãŸã§ã®è¡åãã¿ãŒã³ã«ããã€ã³ãµã€ãçè§£ã®éèŠæ§ãå¢ããŠãããæ¢ã«äžéšã®äŒæ¥ã§ã¯åãçµã¿ãéå§ãããŠããŸãã
ä»åã¯ãææ°ã®ãŠãŒã¶ãŒè³Œè²·è¡åã®ãã¿ãŒã³ãšå®éã«è³Œè²·è¡åãææ¡ããæ¹æ³ãæ¢ã«åãçµãã§ããäŒæ¥ã®äºäŸãã玹ä»ããŸãã
èªç€Ÿã®ãªã³ã©ã€ã³ã®è³Œè²·è¡åãç¹ã«ã賌買åã®æ¯èŒæ€èšè¡åãæ
å ±åéã®ãã€ã³ããç¥ãããšã§ããããŠãŒã¶ãŒããŒãºã«ãããããæœçã®å®æœãå¯èœã«ãªã£ãäºäŸã倿°èŠãŠããŸããã
èªã¿ãªãããããªãã®ã客æ§ã®è³Œè²·è¡åã¯ã©ã®ãã¿ãŒã³ã«ããŠã¯ãŸãã®ãããèããŠã¿ãŠãã ããããããã売äžã¢ãããæ°èŠãŠãŒã¶ãŒç²åŸã®ããã®ããŒã±ãã£ã³ã°ã¢ãããŒãã«æŽ»ãããŠããã ããã幞ãã§ãã
广çãªåºåæŠç¥ããµããŒã>>ã»ã«ãåããããªãµãŒãFastaskè³æïŒç¡æïŒ
ç®æ¬¡
ä»èµ·ãã£ãŠãã賌買è¡åã®å€åãšã¯ïŒ
ã§ã¯æåã«ãä»èµ·ãã£ãŠãã賌買è¡åã®å€åã®ãã¡ãéèŠãª4ã€ã®ç¹ã«ã€ããŠèŠãŠãããŸãã
1. åºé +ãªã³ã©ã€ã³ã®è¡åå€å
ã¹ããŒããã©ã³ãã¿ãã¬ããã®æ®åã«ããå€åºå
ã§ç°¡åã«æ
å ±åéãã§ããããã«ãªã£ãçµæããŠãŒã¶ãŒã¯å®åºèãšãªã³ã©ã€ã³ãšããäž¡æ¹ã®ãã£ãã«ãåæã«è¡ãæ¥ããããã«ãªããŸããã
ãããŸã§ã¯ïŒ1ïŒãªã³ã©ã€ã³ã§æ
å ±åéïŒ2ïŒå®åºèã§è³Œå
¥ ã®ïŒ1ïŒãšïŒ2ïŒã®ããã ã«ã¯æéçã»æ
å ±æµéçãªç©ºçœããããŸããããçŸåšã§ã¯åæäžŠè¡ã§è¡ãããŠããŸãã
Googleã2011å¹Žã«æå±ããZMOTïŒãžãŒã¢ãã;Zero Moment of TruthïŒãšããè³Œè²·æææ±ºå®ã¢ãã«ããåç¥ã®æ¹ãå€ããšæããŸãã
åºé ã§è³Œè²·ååãæ±ºå®ããç¬éãFMOTïŒãšãã¢ããïŒïŒFirst Moment of Truth ãšèšãããã®ã«å¯ŸããGoogleã¯å®åºèã«è¡ãåã®ãªã³ã©ã€ã³äžã®æ
å ±åéæã«äœã賌買ãããã®æææ±ºå®ããããŠããïŒZero Moment of Truth ãšå®çŸ©ããŸããã
ä»ã§ã¯ãFMOTãšZMOTã¯åæã«èµ·ãã£ãŠããããšã«ãªããŸããã€ãŸããã¹ããã§ååã«ã€ããŠæ å ±åéããªãããåæã«åºé ã§å®ååãæã«åãã賌買決å®ããªãããŠããŸããããã¯ãã¹ããŒããã©ã³ã®å©çšæ¡å€§ã«äŒŽãããããŸã§ã«ã¯ãªãã£ãæ°ãããŠãŒã¶ãŒè¡åã®äžäŸã§ãã
2. ã·ã§ãŒã«ãŒãã³ã°
ZMOTïŒFMOT ã¯ãåºé ã§ãªã³ã©ã€ã³äžã®æ
å ±åéãè¡ãã€ã€æ£ã§å®ç©ãèŠãŠãåºé ã§è³Œå
¥ããããšããæµãã§ããã
äžæ¹ãã·ã§ãŒã«ãŒãã³ã°ãšèšãããè¡åã§ã¯ããŠãŒã¶ãŒã¯ãŸãå®åºèã§ååãæã«åãæ€èšããã賌å
¥ååãæ±ºããåŸã§ããªã³ã©ã€ã³äžã§åãååããã£ãšãå®äŸ¡ã«æäŸãããããã·ã§ãããæ¢ããŠè³Œå
¥ããŸãã
æšå¹Žã倧æå®¶é»é販åºããã®åãã«å¯Ÿã察æãããããå®åºèã§ãããã§ã®æç€ºäŸ¡æ Œãå«ããæäœäŸ¡æ Œä¿èšŒãè¡ã£ãçµæãå€åŒãé¡ãå¢å€§ãèµ€å転èœããŠããŸãã
ãã®äºå®ãããç¹ã«å®¶é»é販ã«ãšã£ãŠãã®ã·ã§ãŒã«ãŒãã³ã°ãããã«å€§ããªè
åšãšæããããŠãããã窺ããŸãã
æ
å ±åéïœè³Œå
¥ãŸã§ã®ãŠãŒã¶ãŒè¡åã®å€å
3. ãã«ãããã€ã¹å©çšã«ãã賌買è¡åã®å€å
ãããŸã§èŠãŠããããã«ãã¹ããŒããã©ã³ã®åºçŸã¯è³Œè²·è¡åã«å€§ããªå€åããããããŠããŸããã¿ãã¬ãããäŒç€Ÿã®PCãªã©ãå«ãããšãã²ãšãã®ãŠãŒã¶ãŒã®è³Œè²·ããã»ã¹ã«ã2ïœ4ã€ãã®ããã€ã¹ã䜿ãããããšãåœããåãšãªããŸããã
ãŸãããã©ãŠã¶ããã®ãµã€ãã¢ã¯ã»ã¹ã«å ãã¢ããªããã®ã¢ã¯ã»ã¹ãã¢ããªå
ã§ã®è³Œè²·ããšããè¡åãå ãã£ãŠããŸããã
è€æ°ã®ããã€ã¹ïŒè€æ°ã®ã¿ãããã€ã³ããæšªæãããŠãŒã¶ãŒã®è³Œè²·è¡åãããã«æããã©ãã§ã©ãã¢ãããŒããããã¯ãéåžžã«éèŠãªãã€ã³ãã§ãã
4. ãªã³ã©ã€ã³ãã£ãã«ã®äœ¿ãåã
ãããŸã§äžè¬çã«ããªã³ã©ã€ã³ã§ã®è³Œè²·è¡åã¯ã賌å
¥éèŠç¹ãšããŠäŸ¡æ Œã®æ¯éãéåžžã«é«ããšèããããŠããŸãããããããæè¿ã®åŒç€Ÿèª¿æ»ã§ã¯ãå¿
ãããäŸ¡æ Œã ããéèŠãããŠããããã§ã¯ãªãããšãåãã£ãŠããŠããŸãããŠãŒã¶ãŒã®éèŠç¹ã¯æ©èœããã©ã³ãããã€ã³ããäŸ¡æ Œãå©äŸ¿æ§ãªã©è€æ°ååšããéèŠç¹ã«ãã£ãŠã¡ãŒã«ãŒçŽå¶ãµã€ããAmazonãæ¥œå€©çéžæããããã£ãã«ãç°ãªããŸãã
ããããªãããªã³ã©ã€ã³äžã§è€æ°ã®ãã£ãã«ã§åãæ±ããããååã®ããŒã±ãã£ã³ã°æ
åœè
ãªããèªç€Ÿååã»ãµãŒãã¹ã®ãŠãŒã¶ãŒã®ããŒãºãéèŠç¹ãšå©çšãã£ãã«ã賌買ãŸã§ã®è¡åãã¿ãŒã³ãææ¡ããããšã¯ããªã³ã©ã€ã³äžã§ã®ããŒã±ãã£ã³ã°æŠç¥ãèããäžã§éåžžã«å©ãã«ãªãã§ãããã
ã©ã®ããã«ãŠãŒã¶ãŒã®è³Œè²·è¡åã
ç¥ãããšãã§ããã®ãïŒ
ã§ã¯ããŠãŒã¶ãŒã®è³Œè²·è¡åã®å€åã«ã€ããŠãã©ã®ããã«ææ¡ã§ããã§ããããããã®æ¹æ³ãèŠãŠãããŸãããã
ããããã玹ä»ããæ¹æ³ã¯ããèªç€Ÿå ã«ååšããè€æ°ã®ããŒã¿ãçµ±åã»æŽåïŒãŸãã¯æ°ãã«ããŒã¿ãååŸïŒããŠæ¢åãŠãŒã¶ãŒã®è³Œè²·è¡åãå¯èŠåããå€éšããŒã¿ãå©çšããŠãèªç€ŸãŠãŒã¶ãŒãç«¶åãŠãŒã¶ãŒã®è³Œè²·è¡åãå¯èŠåãã®2ã€ã«åããããšãã§ããŸãã
ãŠãŒã¶ãŒè¡åææ¡ã®çš®é¡
ãŸãããèªç€Ÿå
ã«ååšããããŒã¿ãçµ±åã»æŽåïŒãŸãã¯æ°ãã«ååŸïŒãã®3ã€ã®æ¹æ³ã«ã€ããŠç޹ä»ããããŸãã
1. å®åºèã§ã®è³Œè²·è¡åãšãªã³ã©ã€ã³äžã§ã®è¡åãç¥ãããã«ã¯
ãã©ã€ããŒãDMPã®æ§ç¯
èªç€Ÿã®æ¢åãŠãŒã¶ãŒã®å®åºèã§ã®è³Œè²·è¡åãšãªã³ã©ã€ã³äžã§ã®è³Œè²·è¡åãç¥ãããã«ã¯ããããããã©ã€ããŒãDMPïŒData Management Platform ïŒãæ§ç¯ããæ¹æ³ããããŸããèªç€Ÿå
ã«ã°ãã°ãã«ååšããŠããå®åºèã§ã®è³Œè²·è¡åããŒã¿ããµã€ãããååŸããŠãããªã³ã©ã€ã³è³Œè²·ããŒã¿çããDMPããŒã«ã䜿çšããŠçµ±åãããŠãŒã¶ãŒããšã«è³Œè²·è¡åãäžå
åã§ããããã«ããŸããDMPã«ã€ããŠã¯æšå¹Žããéåžžã«ããããªãããã¯ãšãªã£ãŠããã®ã§ãèå³ã®ããæ¹ã¯æžç±ãªã©ã§ãåç
§ãã ããã
å®éã«åŒç€Ÿã§ãã倧ææ
å ±ãµã€ãéå¶äŒç€Ÿæ§ã§äŒå¡ã®å£²äžã¢ãããç®çãšããããŒã¿çµ±åãåæãæœçãŸã§ã®ãæäŒãããããŠããã ããäºäŸããããŸãã
瀟å
ã«æ£åšããŠããäŒå¡ããŒã¿ãååæ
å ±ããŒã¿ã賌買ããŒã¿ããµã€ãã¢ã¯ã»ã¹ãã°ããŒã¿çãæŽåãçµ±åãããŠãŒã¶ãŒãããã¡ã€ã«ã®çæã»ãŠãŒã¶ãŒã®è³Œè²·è¡åãã¿ãŒã³ã®æœåºãè¡ã£ãããšã§ãåãŠãŒã¶ãŒã«ãããããã³ã³ãã³ãæäŸãã¢ãããŒããå¯èœã«ãªãã宿œåãããäŒå¡ã®CVçãäžæããçµæã«ã€ãªãããŸããã
2. å®åºèã§ã®è³Œè²·è¡åãšãªã³ã©ã€ã³äžã§ã®è¡åãç¥ãããã«ã¯
æ°ããªããŒã¿ã®ååŸ ã¢ããªã䜿ã£ãäŸ
èªç€Ÿã§ã¹ããã¢ããªãæã¡ãåºé ã§ãã§ãã¯ã€ã³ã賌買æã«ãã€ã³ãä»äžãªã©ãããããšã§ãå®åºèã®è¡åãšã¢ããªå
ã§ã®è¡åãçŽã¥ããŠäžé£ã®è³Œè²·è¡åãææ¡ããããšãã§ããŸãããŸããã¢ããªå
ã§äŒå¡IDãSNSã®IDãå
¥åãããããšã§ãããã«CRMã§ã®æ
å ±ãSNSäžã§ã®èå³é¢å¿ãç»é²å±æ§ã«ã€ããŠã䜵ããŠææ¡ããããšãå¯èœã§ãïŒåèïŒå®äŸ¡ã«æç1ã¶æã§ã¢ããªå¶äœïŒéçšãŸã§ãã«ãµããŒãã®ãyappliããµãŒãã¹è³æïŒã
ãã®ãããªåãçµã¿ãããŠããäŒæ¥ã®äºäŸãšããŠãç¡å°è¯åãå±éããè¯åèšç»ããããŸãã
ã¹ããã¢ããªMUJI passport ã§ã¯ããŠãŒã¶ãŒã¯å¥œã¿ã®ååã®ç»é²ã䜿çšã¯ãã³ãã®æžã蟌ã¿çãè¡ãããšãã§ããå®åºèã«æ¥åºããéã«ã¯ãã§ãã¯ã€ã³ãåå賌å
¥æã«ã¯ã¹ããå
ã®ããŒã³ãŒãèªã¿åãã§è³Œè²·æ
å ±ãç»é²ããŸããè¯åèšç»ã§ã¯ããã®ã¢ããªãã顧客æéã®æå€§åãã®ããã®ããŒã«ãšäœçœ®ã¥ããŠããããŠãŒã¶ãŒã®ç¡å°è¯åã«é¢ãããªã³ã©ã€ã³ããªãã©ã€ã³ã®å£æ ¹ãªãããããæ
å ±ãéçŽããå ŽãšããŠããŸãã
åèïŒããã°ããŒã¿åæã§ã顧客æéãã®æ¡å€§ã«æããç¡å°è¯åã®O2OæŠç¥
ãã®ãããªããŒã¿ãèç©ããŠããããšãããŠãŒã¶ãŒã®è³Œè²·è¡åãå¯èŠåããå ãšãªã£ãŠããããã§ãã
ãŸãæè¿ã§ã¯ã¢ããªã®é¡§å®¢ããŒã¿ãæå€§é掻çšããããã詳现ã«ã¢ããªåžå Žãåæã§ããããŒã«ãããã®ã§ãå°å ¥ããã®ãè¯ãã§ãããïŒåèïŒã¢ããªåžå ŽåæããŒã«ïŒã
3. ãµã€ãè§£æããŒã«ã䜿ã£ãŠè€æ°ããã€ã¹éã
ãªã³ã©ã€ã³ã»ãªãã©ã€ã³éã®ãŠãŒã¶ãŒã®è³Œè²·è¡åãå¯èŠåãã
Google Analytics ãŠãããŒãµã«ã¢ããªãã£ã¯ã¹
Googleã®Webãµã€ãè§£æããŒã«Google Analyticsãä»å¹Žå€§ããå€ããããšããŠããŸãã倧ããæ©èœã远å ã«ãªã£ããŠãããŒãµã«ã¢ããªãã£ã¯ã¹ãžã®ç§»è¡ãå§ãŸããGoogle Analyticsã«ãããŠãŒã¶ãŒã®è³Œè²·è¡åã®ææ¡ãé£èºçã«é²ãããšã«ãªãããã§ãã
ãŠãããŒãµã«ã¢ããªãã£ã¯ã¹ã§å®çŸã§ããããã«ãªãããšã®ãã¡ããŠãŒã¶ãŒã®è³Œè²·è¡åã®å€åã®ææ¡ã«å©çšã§ããæ©èœã2ã€ãããŸãã
1ã€ç®ã¯ãGoogle Analyticså ã§ããããŸã§ã¯å¥ã ã®ãŠãŒã¶ãŒãšããŠããã«ãŠã³ãã§ããªãã£ããã²ãšãã®ã¹ãããå®¶ã®PCãäŒç€Ÿã®PCãã¿ãã¬ããããšãã£ãè€æ°ã®ããã€ã¹å©çšã1ãŠãŒã¶ãŒãšããŠèšæž¬ããããšãå¯èœã«ãªãããšã§ããïŒãã ããèªç€Ÿã§äŒå¡IDçãæã£ãŠãããåããã€ã¹ã§äŒå¡ãã°ã€ã³ãããããšãåæã«ãªãããã§ãïŒ
2ã€ç®ã¯ã賌買ããŒã¿ãªã©ãµã€ãã¢ã¯ã»ã¹ãã°ä»¥å€ã®ããŒã¿ãçµ±åã§ããããã«ãªãããšã§ãããã®ããããªã³ã©ã€ã³ããªãã©ã€ã³ã®ãŠãŒã¶ãŒã®è³Œè²·è¡åã䜵ããŠææ¡ããããšãå¯èœã«ãªããŸãã
ãŠãããŒãµã«ã¢ããªãã£ã¯ã¹ã¯ãåãªããµã€ãè§£æããŒã«ã®ããŒãžã§ã³ã¢ããçãšãããããå
ã»ã©ã玹ä»ããDMPã®ãããªãäŒæ¥ã®æ§ã
ãªæ
å ±ãçŽã¥ããèšæž¬ããããã¢ãŒã·ã§ã³ã«ã€ãªããå Žã«é²åãããã®ãšèšãããã§ãã
â» çŸåšçºè¡šãããŠããå
容ãå
ã«èšèŒããŠãããŸãããä»åŸå€æŽã®å¯èœæ§ããããŸããææ°ã®æ
å ±ã¯Googleçºè¡šæ
å ±ã«ãŠç¢ºèªããŠãã ãã
ãŸããAdobe Analytics(æ§Site Catalyst)ã§ã¯ãAdobe Audience Manager ãšçµã¿åãããããšã§ãDMPã®æ§ç¯ãå¯èœã«ãªããŸãããã®ããã«ãä»åŸã¯æ¢ã«å°å ¥ããŠãããµã€ãè§£æããŒã«ãæ©èœæ¡åŒµããããŒã¿ãçµ±åããããšã§ãŠãŒã¶ãŒã®è³Œè²·è¡åãå¯èŠåãããšããæ¹æ³ãéžæè¢ã®ã²ãšã€ã«ãªãã§ãããã
DMPããµã€ãè§£æããŒã«ã䜿ã£ã賌買è¡åå¯èŠå
次ã«ãèªç€ŸããŒã¿ã§ã¯ãªã å€éšã®ããŒã¿ãå©çšããŠãèªç€ŸãŠãŒã¶ãŒãç«¶åãŠãŒã¶ãŒã®è³Œè²·è¡åãå¯èŠåããæ¹æ³ã«ã€ããŠãã玹ä»ããŸãã
4. ããã«ã§ãããèªç€Ÿããç«¶åãã®
賌買ããã»ã¹ãå«ãããŠãŒã¶ãŒè¡åã®ææ¡
ãœãŒã·ã£ã«ããŒã¿ããŠãŒã¶ãŒè¡åãã°ããŒã¿ã®å©çš
ãããŸã§ã玹ä»ããæ¹æ³ã¯èªç€ŸããŒã¿çµ±åãã¢ããªéçºããµã€ãè§£æããŒã«ã®æ¡åŒµãªã©ãäºåã«ç€Ÿå
ã§æºåãå¿
èŠãªãã®ã§ãããå®çŸãŸã§ã«æéãããããèªéšçœ²ã ãã§å®çŸã§ããªãããšãå€ãããšæããŸãã
ããããã玹ä»ããã®ã¯ããèªç€Ÿã§ã®äºåæºåãäžèŠããçãæéã§å®æœå¯èœãããŠãŒã¶ãŒã®è³Œè²·è¡åãèŠãããæ¹æ³ã§ããããã«ãèªç€Ÿã®ãŠãŒã¶ãŒãã ãã§ã¯ãªãããç«¶åã®ãŠãŒã¶ãŒãããŸã èªç€Ÿã«ãŸã£ããæ¥è§ŠããŠããªããŠãŒã¶ãŒãã«ã€ããŠã®è¡åãææ¡ããããšãã§ããã®ããæå€§ã®ç¹åŸŽã§ãã
ãã®ã«ã®ã¯ãèªç€Ÿã®ããŒã¿ã§ã¯ãªãããå€éšããŒã¿ããå©çšããããšã«ãããŸãã
ããã°ãTwitterãªã©ã«æžã蟌ãŸãããŠãŒã¶ãŒã®ã¯ãã³ãããŒã¿ãå©çšããããšã§ãèªç€Ÿã®ååã賌å
¥ãããŠãŒã¶ãŒãã賌å
¥ã®åã«ã©ããªããšãèããäœãåºæºã«éžã³ãã©ãã§è³Œå
¥ãããããã賌å
¥åŸã®è©äŸ¡ãŸã§ãç¥ãããšãã§ããŸãã
ãã®ãããªãœãŒã·ã£ã«ããŒã¿ãããã¯ãã³ããããŠãããã®ã§ããã°ãå®åºèããªã³ã©ã€ã³ãã©ã¡ãã®è³Œè²·è¡åã«ã€ããŠãç¥ãããšãã§ããŸãã
ãŠãŒã¶ãŒè¡åãã°ããŒã¿ã¯ãæ°äžäººèŠæš¡ã®ããã«ã«å¯Ÿãããªã³ã©ã€ã³äžã®ãµã€ãé²èЧ履æŽãšæ€çŽ¢ããŒã¯ãŒããç¥ãããšãã§ããããŒã¿ã§ãããã®ããŒã¿ã¯ãç¹å®ã®ãµã€ãã®ã¢ã¯ã»ã¹ãã°ã ãã§ã¯ãªãããã®ãŠãŒã¶ãŒãèŠãŠããå šãŠã®ãµã€ãã®é²èЧæ å ±ãèšé²ãããŠããŸãããã®ãããäŸãã°AãšããååãA瀟ã®ã¡ãŒã«ãŒãµã€ãã§è²·ã£ã人ãAmazonã§è²·ã£ãäººãæ¥œå€©ã§è²·ã£ã人ããæ®æ®µã©ããªããšã«èå³ãæã£ãŠãããã©ããªããŒãºããã£ãŠãã©ãã§æ å ±åéããäœãšè¿·ã£ãŠæçµçã«Aããã®ãã£ãã«ã§è³Œå ¥ããã®ãããšããããšãåãããŸãããŠãŒã¶ãŒè¡åãã°ããŒã¿ã䜿ãå Žåã¯ãå®åºèã§ã®è³Œå ¥ã«é¢ããŠã®ææ¡ã¯ã§ããŸãããããªã³ã©ã€ã³äžã®è³Œè²·è¡åã«ã€ããŠè©³çްã«ç¥ãããšãå¯èœã§ãã
ãããã®ãœãŒã·ã£ã«ããŒã¿ããŠãŒã¶ãŒè¡åãã°ããŒã¿ã¯ãããŒã«ã®å©çšããŠãŒã¶ãŒè¡å調æ»ã¬ããŒãã®ãããªåœ¢ã§å©çšããããšãã§ããŸããèªç€Ÿã§ååŸããŠããããŒã¿ãšã¯éãããç«¶åååBãè²·ã£ã人ããèªç€ŸååAãšç«¶åååBãæ¯èŒããçµå±Bãè²·ã£ã人ãã«ã€ããŠã®è³Œè²·è¡åããŸã賌買ãŸã§ã®ããã»ã¹ãç¥ãããšãã§ãããããèªç€Ÿååãšç«¶åååã®åŒ·ã¿åŒ±ã¿ã®ææ¡ãå·®å¥åãã€ã³ãã®ææ¡ã®äžã§éåžžã«æå¹ã§ãã
ãœãŒã·ã£ã«ããŒã¿ããŠãŒã¶ãŒè¡åãã°ããŒã¿ã®ç¹åŸŽ
ååéçºãžã®æŽ»çšã
ãŠãŒã¶ãŒè¡åãã°ããŒã¿ãå©çšããŠããŠãŒã¶ãŒã®è³Œè²·è¡åãææ¡ããååéçºã«æŽ»ãããäºäŸã玹ä»ããããŸãã
ãã倧æé販åç²§åäŒç€Ÿæ§ã§ã¯ãäž»åååã®ãªãã¥ãŒã¢ã«ã«ãããããããŸã§ã®ååãããäŸ¡æ Œåž¯ãããé«ãã«èšå®ã§ããååã®äŒç»ãæ€èšããŠããã£ããããŸããã
ããã§ããŠãŒã¶ãŒè¡åãã°ããŒã¿ã䜿çšããäŸ¡æ Œåž¯ã®é«ãåã«ããŽãªååãæ€èšã»è³Œå
¥ããŠãããŠãŒã¶ãŒããã©ã®ãããªãã£ããã§ååãæ¢ãå§ããã©ã®ãããªæ
å ±ãå¿
èŠãšããäœãéèŠããŠæ¯èŒæ€èšããäžã§æçµçã«è³Œè²·ã«è³ãã®ãããšãã賌買ãŸã§ã®ãã«ã¹ã¿ããŒãžã£ãŒããŒããååããšã«å¯èŠåããŸããã
ãã®çµæãåœè©²ã«ããŽãªã®é«äŸ¡æ Œåž¯ååãè³Œå ¥ãããŠãŒã¶ãŒã«ã¯å€§ããåããŠ2ã€ã®ã¿ã€ããååšããããšãåãããŸããã
ããæ©ã¿ãè§£æ¶ããããã®æ¹æ³ãå¿ æ»ã§æ¢ããŠããããã®è§£æ±ºæ¹æ³ã®ãã¡ã²ãšã€ãåç²§åããšããäœçœ®ã¥ãã§ããå Žåãäžæ¹ã§ããããããã©ã³ãã€ã¡ãŒãžãã§é«äŸ¡æ Œåž¯ååãéžãã§ãããŠãŒã¶ãŒãäžå®æ°ååšããŠããããšãåãããŸããã
ãã®åç²§åäŒç€Ÿæ§ã§ã¯ããæ·±ãæ©ã¿è§£æ±ºåããèªç€Ÿã®åŒ·ã¿ã掻ããããšèãããã®åŸã®éçºæ¹éã«åæ ãããŸããã
â»ã«ã¹ã¿ããŒãžã£ãŒããŒã«é¢ããŠã¯ãäžèšã®èšäºããåç
§äžãã
ãLISKULãã«ã¹ã¿ããŒãžã£ãŒããŒãçè§£ã»æŽ»çšãã 3ã¹ã©ã€ãïŒ5ãµã€ããŸãšã
å€åãããŠãŒã¶ãŒè¡åãæãã
èªç€Ÿã®æœçãå€ãã売äžãäžããïŒ
ãããŸã§ããŠãŒã¶ãŒã®è³Œè²·è¡åã®å€åãšãã®çç±ãå®éã«è³Œè²·è¡åãææ¡ããã«ã¯ã©ãããããããïŒ ãšã宿œãããŠããäŒæ¥ã®äºäŸãèŠãŠããŸããã
ãŠãŒã¶ãŒè¡åããããŸã§å€§ããå€åããäžãèªç€Ÿã®ãä»ãã®ãŠãŒã¶ãŒè¡åã確èªããã«ããããŸã§ãšåã仮説ã§ããŒã±ãã£ã³ã°ãã©ã³ã宿œããããšã¯ããŠãŒã¶ãŒã«ãããããªããçå€ãã®ãã®ã«ãªã£ãŠããŸãå±éºæ§ããããŸãã
ä»åŸã宿çã«ãŠãŒã¶ãŒã®è³Œè²·è¡åããŠã©ããããææ°ã®çµæãããŒã±ãã£ã³ã°ãã©ã³ã«åæ ããŠããããšããããå¿
é ã«ãªãã§ãããã
ãã²ä»æ¥ãããããªãã®ã客æ§ã®ãä»ãã®è³Œè²·è¡åãææ¡ããæœçã«åæ ããããšãæèããŠã¿ãŠãã ããããã£ãšèãããã¢ãããŒããå€ãããçµæã«ã€ãªããã¯ãã§ãã
广çãªåºåæŠç¥ããµããŒã>>ã»ã«ãåããããªãµãŒãFastaskè³æïŒç¡æïŒ