
ã©ã³ãã£ã³ã°ããŒãž(LP)ã®ãã¶ã€ã³ãèããªããŠã¯ãããªããªã£ãïŒã ãã©LPã£ãŠã©ããã£ããäžæãäœãããã ããâŠãšæã£ãŠããŸãããïŒ
LPã®ãã¶ã€ã³ãäžæãäœãã³ãã¯ãå®ã¯äºåæºåãšãã¹ãã«ãããŸãã
æ¬èšäºã§ã¯ãLPãã¶ã€ã³ãããã«ããã£ãŠæ°ãã€ããã¹ããã€ã³ããšãä»ããåèã«åºæ¥ãã®ã£ã©ãªãŒãµã€ããåããããããŸãšããŸããã
13äžäººä»¥äžã®ãŠãŒã¶ãŒæ°ãèªããïŒæãã©ã®ããŒã ããŒãžãLPãäœæã§ãããµãŒãã¹ããã©ã€ãããæäŸããæã ããå®éã«LPã®å¶äœããããªãéã«æèããŠãããã€ã³ããã玹ä»ããŸãã
æ¬èšäºãèªãã°ãã¯ãããŠLPãäœãæ¹ã§ãèªç€Ÿã®åæã«åã£ããã¶ã€ã³ãèããé«ãçµæãèªãLPãäœæããããšãã§ããã§ãããã
ç®æ¬¡
ãã¶ã€ã³æ±ºå®ãŸã§ã®æé
LPã®ãã¶ã€ã³ã決ããã«ã¯äž»ã«ã
- äºåæºå
- ãã¶ã€ã³æ§æ
- ãã¹ã
ã®3ã¹ãããããããŸãã
äºåæºå
詳ããã¯åŸè¿°ããŸããããŸãå§ãã«ã誰ã«ãªã«ãå±ããããã®LPãªã®ãããæ±ºããå¿ èŠããããŸãã
LPã¯ãã¶ã€ã³ããªã·ã£ã¬ã§ããã°è¯ããšèšããã®ã§ã¯ãããŸãããã©ãã ãçŽ æŽãããLPã®ãã¶ã€ã³ãç䌌ãŠãããããèªç€Ÿã®ååããµãŒãã¹ã«é©åãªãã®ã§ãªããã°ããªããšãªã綺éºãªLPãã«ãããªããŸãããããã§LPã®ãŽãŒã«ãšã¿ãŒã²ãããæç¢ºã«ããŸãããã
ãã¶ã€ã³æ§æ
äºåæºåãçµãŠãåããŠå ·äœçãªãã¶ã€ã³æ§æãžãšå ¥ã£ãŠãããŸãã
ã®ã£ã©ãªãŒãµã€ããªã©ãåèã«ããªããèããŠè¡ãããã§ããã
- å°è±¡ä»ãïŒãã£ããã³ããŒãªã©ïŒ
- ååãšãã®å¹æã®æç€ºâšäžéçãªè©äŸ¡ã®æç€ºïŒQ&Aãã€ã³ã¿ãã¥ãŒèšäºãªã©ïŒ
- Q&A
ãšããæ§æããå€ãçšããããããšãå€ãã§ãã
ãã¹ã
LPã¯äœã£ãŠçµããã§ã¯ãããŸãããããŒãããããªã©ã®åæããŒã«ãã¹ããçšããŠããã¿ã³ã®è²ãæèšãã³ã³ãã³ãã®é çªãªã©çްããã¬ãã«ã§ã仮説ã®èšå®âšæ€èšŒããç¹°ãè¿ãããšã§ããã广ã®å€§ããLPã«ããŠãããŸãããã
æŒãããŠããããïŒãã¶ã€ã³æ±ºå®ã®ã³ã
3ã¹ãããã®äžã®ãäºåæºåããæç¢ºã§ãªããšãLPã®ãã¶ã€ã³ã¯æ±ºãŸã£ãŠããŸããã
ãã®ãããã誰ã«ãªã«ãå±ããããã®LPãªã®ããããã£ãããšåºããããšããã¶ã€ã³æ±ºå®ã®ããã®éèŠãªãã€ã³ãã§ãã
誰ã«å±ããLPãªã®ã
äœæããLPã¯èª°ãã¿ãŒã²ããã«ãããã®ãªã®ã§ããããã
ç·æ§ãªã®ã女æ§ãªã®ããè¥è ãªã®ãé«éœ¢ã®æ¹ãªã®ããã©ããªä»äºãé¢å¿ãæã£ãæ¹ãªã®ãããã®ãããªèŠçŽ ã«ãããäœãã¹ãLPã®ãã¶ã€ã³ã¯å€§ããå€ãã£ãŠããŸãã
å ·äœçã«ãã«ãœããèšå®ãããLPã§èšŽæ±ããååããµãŒãã¹ã䜿çšã»è³Œå ¥ãã人ã«ã¯ã©ããªäººãå€ãã®ããã©ãèšã£ã人ã«åºãããã®ãããé ç®ããšã«èããŸãããã
èšå®ããã¹ãé ç®ã¯ååããµãŒãã¹ã«ãã£ãŠãããçšåºŠç°ãªããŸããã
- 幎霢
- æ§å¥
- åŠæŽ
- å± äœ
- è·æ¥
- 圹è·
- 幎å
- å®¶ææ§æ
- è¶£å³ãé¢å¿
ãèãããšè¯ãã§ãã
ãªã«ãå±ããLPãªã®ã
äŸãã°ããèªç€ŸãµãŒãã¹ã®äŒå¡ãå¢ããããããLPãäœã£ãŠåºåéçšããããããšããå Žåã以äžã®ãããªæ€èšããã¹ãé ç®ããããŸãã
- LPã§äŒå¡ç»é²ããããã®ããè³æè«æ±ããããã®ã
- ã©ããªçšéã§ãµãŒãã¹ã䜿ãäŒå¡ã欲ããã®ã
- æ³äººãšå人ã©ã¡ãã®äŒå¡ã欲ããã®ã
- å¢ããããã®ã¯ãç¡æäŒå¡ãªã®ãææäŒå¡ãªã®ã
ãã®ããã«LPãäœãç®çã®æ·±æããããããšã§ãããå ·äœçã«ããŸãããããŸãäžèšã®ã誰ã«å±ãããããæç¢ºã«ãããšãããªã«ãå±ãããããããã€ã¡ãŒãžãããããªããŸãã
ãã¶ã€ã³ã®åèã«ãªãïŒLPãŸãšããµã€ãäžèЧ
LPã®ãã¶ã€ã³ãèããã«ããã£ãŠåèã«ãããã®ã£ã©ãªãŒãµã€ãããæ¥æ¬åœå ã®äºäŸã玹ä»ããŠãããµã€ãã12åãæµ·å€ã®äºäŸã玹ä»ããŠãããµã€ãã4å䞊ã¹ãŸããã
瞊é·ãã¶ã€ã³ã«åŒ·ãã£ããã¹ãã察å¿ãµã€ãã®äºäŸãå€ãã£ãããšãããããã®ãµã€ãã«ç¹åŸŽãããã®ã§ããã¡ããåãããŠã玹ä»ããŸãã
æ¥æ¬åœå ã®ã®ã£ã©ãªãŒãµã€ã
å§åçãªç»é²ãµã€ãæ°ãèªããLPã¢ãŒã«ã€ãã
12,000ä»¶ãè¶ ããLPãšãã«ã©ãŒãã«ããŽãªã ãã§ãªãããç³»ãšããé°å²æ°ã§ã®æ€çŽ¢æ©èœãåããŠããã®ã§ããã¶ã€ããŒããã£ã¬ã¯ã¿ãŒã®æ¹ãã¯ã©ã€ã¢ã³ãã®èããŠããã€ã¡ãŒãžããã¶ã€ã³ã«èœãšã蟌ãéã«åœ¹ç«ã¡ãŸãã
売ããLPãç¥ãããšãã§ãããã©ã³ãã£ã³ã°ããŒãžéããŸãããã
ã©ã³ãã£ã³ã°ããŒãžéããŸããã
Webãã£ã¬ã¯ã¿ãŒã®ç®¡ç人ããåæããšã«LPãåé¡ããŠç޹ä»ããŠããŸãããã¬ã€ã ã£ããã«ãã³ããã£ããããã ãã§ãªããã売ãããµã€ãããå«ãŸããŠããã®ã§çµæã«çµã³ã€ãLPã®å¶äœã«åœ¹ç«ã¡ãŸãã
ãã£ããã³ããŒã§LPãæ¢ãããLP advanceã
LP advance
ãã«ããŽãªãŒããã«ã©ãŒããã¿ã€ãããã¡ã€ã³ããžã¥ã¢ã«ããæãåãããããè©³çŽ°ãªæ¡ä»¶ã§LPãæ¢ãããšãã§ããŸãã
ãŸããLPã®ãã£ããã³ããŒãæ¢ãããšãã§ããã®ã§ãã¶ã€ããŒããã£ã¬ã¯ã¿ãŒã®æ¹ã ãã§ãªãã³ããŒã©ã€ã¿ãŒã®æ¹ã«ã圹ç«ã€ãµã€ããšãªã£ãŠããŸãã
ã¡ã€ã³ã«ã©ãŒãšãµãã«ã©ãŒã®çµã¿åããã§æ€çŽ¢ã§ãããWeb Design Clip [L]ã
Web Design Clip [L]
ã¡ã€ã³ã«ã©ãŒãšãµãã«ã©ãŒãæãåãããŠLPãæ€çŽ¢ã§ããã®ã§ããã¿ã³ã®è²ãæåã®è²ã«æ©ãã éã«åèã«ãªããŸãã
ãŸããããã¿ãŒåºå®ããªã©ããªãå
·äœçãªã¿ã°ä»ãããããŠãããçãæã«æãå±ããµã€ãã§ãã
ã¹ããåãLPã«ç¹åãããLANDINGPAGE DESIGN BOOKMARK SMARTPHONEã
LANDINGPAGE DESIGN BOOKMARK SMARTPHONE
ã¹ããŒããã©ã³åãLPã«ç¹åããã®ã£ã©ãªãŒãµã€ãã§ããã«ããŽãªãŒã¯éãããŠãããã®ã®ãçŸå®¹ãäžåç£ã®ã¹ããŒããã©ã³åãLPãäœãéã«ã¯åèã«ãªãã§ãããã
ã¬ã¹ãã³ã·ããŠã§ããã¶ã€ã³ãéãããRESPONSIVE WEB DESIGN JPã
RESPONSIVE WEB DESIGN JP
ã¬ã¹ãã³ã·ããŠã§ããã¶ã€ã³ã®LPã«ç¹åããã®ã£ã©ãªãŒãµã€ãã§ããECãµã€ããæ¡çšãµã€ããªã©ã®ããµã€ãã¿ã€ãããBootstrapãHTML5ãªã©çšããããŠããæè¡ããéžã¹ãããã¯ããã¯ããšããä»ã®ã®ã£ã©ãªãŒãµã€ãã«ã¯ããŸããªãã«ããŽãªãŒãããµã€ããæ¢ããããšãç¹åŸŽã§ãã
çŸå®¹é¢ä¿ã®LPãåæããšã«æ¢ãããLANDINGPAGE BOOKMARKã
LANDINGPAGE BOOKMARK
çŸå®¹é¢ä¿ã®LPã«åŒ·ãã®ã£ã©ãªãŒãµã€ãã§ããã«ããŽãªãŒã®åé¡ã现ãããã°ã«ã³ãµãã³ããé»é
¢ããããããããªã©ãçŸå®¹é¢ä¿ã®æ¹ãªãèªç€Ÿååã«è¿ãããŒãžãæ¢ãåèã«ããããšãã§ããŸãã
ãªããšãªãã®ã€ã¡ãŒãžã§LPãæ¢ãããã€ã±ãŠãã©ã³ãã£ã³ã°ããŒãžãã¶ã€ã³ãŸãšãã
ã€ã±ãŠãã©ã³ãã£ã³ã°ããŒãžãã¶ã€ã³ãŸãšã
LPã®å¶äœããããªã£ãŠããäŒæ¥ãéå¶ããŠããã®ã£ã©ãªãŒãµã€ãã§ããããªãŒã¬ããã¯ç³»ãããä¿¡é Œã»å®å¿ç³»ããªã©ã€ã¡ãŒãžããšã®ã«ããŽãªãŒåããããã®ã§ãã¯ã©ã€ã¢ã³ããšã®æã¡åãããªã©ã®éã«ãã¶ã€ã³ã€ã¡ãŒãžãå
±æããããã«ã圹ç«ã¡ãŸãã
ããã°ãšçµã¿åãããŠåªããUIãïŒãMUUUUU.ORGã
MUUUUU.ORG
ãèŠå·®å¹æïŒãã©ã©ãã¯ã¹ïŒãããç¹æ®ãªWebãã©ã³ã䜿çšããéèªé¢šããªã©ä»ã®ã®ã£ã©ãªãŒãµã€ãã§ã¯èŠãªãã«ããŽãªãŒãããWebãã¶ã€ããŒã®æ¹ãæ
å ±èšèšããéã«åœ¹ç«ã¡ãŸãã
ãŸããåãæ¹ãéå¶ããŠããQUOITWORKS BLOGã§ã¯äž»ã«UIã«ã€ããŠã®èšäºãããã®ã§åãããŠåèã«ãããšè¯ãã§ãããã
ã»ãŒã«ã¹ã¬ã¿ãŒãäœããªãã瞊é·ããŒãžã®ãã¶ã€ã³éããŸããã
瞊é·ããŒãžã®ãã¶ã€ã³éããŸãã
ã»ãŒã«ã¹ã¬ã¿ãŒã«ç¹åããã®ã£ã©ãªãŒãµã€ãã§ãããã®ç¹æ§äžãè¡æ£èããã®ã«ãªããã¡ãªã»ãŒã«ã¹ã¬ã¿ãŒã§ãããã©ããããè¯ãã€ã¡ãŒãžãæ±ãããããŒãžãäœããã®ããåŠã¹ãŸãã
çŸå®¹ãåç²§åã«ç¹åãããçŸå®¹ã»åç²§åïŒã³ã¹ã¡ïŒã©ã³ãã£ã³ã°ããŒãžã®ã£ã©ãªãŒã
çŸå®¹ã»åç²§åïŒã³ã¹ã¡ïŒã©ã³ãã£ã³ã°ããŒãžã®ã£ã©ãªãŒ
ãã®åã®éãçŸå®¹ãåç²§åã®LPã«ç¹åããã®ã£ã©ãªãŒãµã€ãã§ãããã©ã³ãå¥ã«LPãèŠãããšãã§ããã®ã§ãå瀟ã®ã€ã¡ãŒãžãçè§£ããäžå©ã«ããªããŸãã
幎ããšã®æµè¡ãã¶ã€ã³ãããããã©ã³ãã£ã³ã°ããŒãžãŸãšããµã€ãã
ã©ã³ãã£ã³ã°ããŒãžãŸãšããµã€ã
Webãµã€ãæ§ç¯ãã©ã³ãã£ã³ã°ããŒãžå¶äœããããªã£ãŠããããŒããã·ã¥æ ªåŒäŒç€Ÿãéå¶ããŠããã®ã£ã©ãªãŒãµã€ãã§ãã
ã«ã©ãŒãæ¥çãªã©ã®äžè¬çãªã«ããŽãªãŒãæã£ãŠããä»ã«ãã¢ãŒã«ã€ãã§å¹Žããšã«ãèŠãããšãã§ããã®ã§ä»å¹Žã®æµè¡ãã¶ã€ã³ãäžç®ã§ææ¡ããããšãã§ããŸãã
æµ·å€ã®ã®ã£ã©ãªãŒãµã€ã
ã³ã¡ã³ãããLPã®é·æããããïŒãONE PAGE LOVEã
ONE PAGE LOVE
LPã«éããæ§ã
ãª1ããŒãžã®ãµã€ããéããŠããæµ·å€ã®ã®ã£ã©ãªãŒãµã€ãã§ãããåè³ããŒãžãããã¹ã¿ãŒãã¢ããããªã©æ¥æ¬ã®ã®ã£ã©ãªãŒãµã€ãã§ã¯èŠãªãã«ããŽãªãå€ããããŸãã
ãŸããããŒãžããšã«ã³ã¡ã³ããä»ããŠããã®ã§åèã«ãã¹ãç¹ãããããããã®ãç¹åŸŽã§ãã
ã¬ã³ã¡ã³ãæ©èœã§æ±ããŠãLPãç°¡åã«æ¢ãããLandingfolioã
Landingfolio
ãã¡ããã«ããŽãªãŒãããªã詳现ã«èšå®ãããŠããŸãããŸãã¬ã³ã¡ã³ãæ©èœããããäžã€ã®LPãé²èЧãããšããã«äŒŒãLPã玹ä»ããŠãããã®ã§èªåã®æ±ããŠããã€ã¡ãŒãžã«è¿ãLPãæ¢ãã®ãæ¯èŒçç°¡åã«ã§ããŸãã
SNSã§ã®ã·ã§ã¢ãç°¡åãªãLapa Ninjaã
Lapa Ninja
è±å¯ãªLPãšã«ããŽãªãŒãããããšãªããããã®ãµã€ãèªäœã®ãã¶ã€ã³ãåèã«ãªããŸãã
ã¯ã³ã¯ãªãã¯ã§çŽæ¥å®éã®LPãèŠãããšãã§ããããSNSãžã®ã·ã§ã¢ãã¿ã³ããã£ãããšãŠãŒã¶ãŒç®ç·ã§äœãããŠããŸãã
é²èЧæ°ã§äººæ°ãªLPãããããLand-bookã
Land-book
äžèšã§ãããããã¬ã³ã¡ã³ãæ©èœãããSNSãžã®ã·ã§ã¢ãã¿ã³ããåããŠããŸãããŸããLPããšã«é²èЧæ°ãããæ€çŽ¢çµæãé²èЧæ°ã§è¡šç€ºããããšãã§ããã®ã§ã人æ°ãªãã¶ã€ã³ã®ææ¡ã®äžå©ãšããªããŸãã
æèããã¹ãLPãã¶ã€ã³ã®ã³ã
äºäŸãèŠãã ãã§ã¯åããã«ãããå®éã«LPãã¶ã€ã³ãèããéã«æ€èšããã4ã€ã®ã³ããã玹ä»ããŸãïŒåèïŒLPäœæã®è²¬ä»»è ã§ããWEBãã£ã¬ã¯ã¿ãŒãç¥ã£ãŠããã¹ãåºæ¬ç¥èïŒã
ç»åã«ãã ãã广çãªãã¡ãŒã¹ããã¥ãŒã«
LPã«éãããµã€ãäœæã«ãããŠç»åã®éžå®ã¯éèŠãªèŠçŽ ã§ããäžã§ãããã¡ãŒã¹ããã¥ãŒã«çšããç»åã«ã¯ãã ãããŸãããã
ãã¡ãŒã¹ããã¥ãŒã¯ããŒãžã蚪ãããŠãŒã¶ãŒãèªã¿é²ããããæ±ºãããã€ã³ãã§ããããã¡ãŒã¹ããã¥ãŒæ¬¡ç¬¬ã§é¢è±çã倧ããå€ãããŸãã
ãã£ããã³ããŒãªã©ã®æç« ãšç»åãããŸãæãåãããŸãããã
ãã¡ãã®æ¥æ¬ã¬ã©ã¹ã³ãåäŒã®LPã§ã¯ããã¡ãŒã¹ããã¥ãŒã§æ§ã
ãªãã³ã®åçãæµãããã£ããã³ããŒãšããŽãããããªãããããç®ç«ã€ããã«æ·»ããŠãããŸãã
ãã®ããã«ç»åã倧ããçšããŠåããããšã§ãCVã«ã€ãªããLPã«ããŸãããã
åèïŒã³ãããããããžã§ã¯ããã£ã³ããŒã³ãµã€ãïœæ¥æ¬ã¬ã©ã¹ã³ãåäŒ
ã¢ãã¡ãŒã·ã§ã³ã§æåŸãŸã§èªãŸããLPã«
瞊ã®ç§»åã«åãããŠãåç»ãç»åãåããããšã§æåŸãŸã§ã¹ã¯ããŒã«ããŠãããããããªããŸãã
æ ªåŒäŒç€Ÿãã¹ãã¢ã°ãªããŒãºã®ãµã€ãã§ã¯ãéèã®ç»åã§ã¢ãã¡ãŒã·ã§ã³ãäœãã¹ã¯ããŒã«ãèªå°ããŠããŸãã
è£è²ã®æŽ»çšã§ã³ã³ããŒãžã§ã³ãçã
ãµã€ãã«ãããŠè²å³ã®çµ±äžãšããã®ã¯éèŠã§ããæãããããäŸãããã©ã³ããååã®ã€ã¡ãŒãžã«ã©ãŒãåºèª¿ã®è²ãšãããšãããã®ã§ãã
ããããããã§æŽ»çšããã¹ããªã®ãè£è²ã§ããè£è²ãšã¯ãäºããæãç®åºããè²ã®ããšã§ãã
äŸãã°ãã©ã€ãã®ã€ã¡ãŒãžã«ã©ãŒã¯æ°Žè²ãªã®ã§ãããŒã ããŒãžã®ãããç»é¢ãæ°Žè²ãåºèª¿ãšãªã£ãŠããŸãããç»é²ãã¿ã³ã¯è£è²ã®ãªã¬ã³ãžè²ãšãªã£ãŠããŸããããããããšã§ã¶ããšæµãèªã¿ããŠãããŠãŒã¶ãŒã®ç®ã«ãç»é²ãã¿ã³ãå ¥ãããããªããŸãã
ã客æ§ã®å£°ãæ²èŒããŠãŒã¶ãŒã®ä¿¡çšãç²åŸ
æ å ±ãå€ãããããã«ãªã£ãçŸåšããŠãŒã¶ãŒã¯UGCïŒãŠãŒã¶ãŒäœæã³ã³ãã³ãïŒãšãããŠãŒã¶ãŒãäœã£ãã³ã³ãã³ããããä¿¡ããåŸåããããŸããå®éã«ãECãµã€ãã§è²·ãç©ãããéã«ã¬ãã¥ãŒããã§ãã¯ããæ¹ã¯å€ãã®ã§ã¯ãªãã§ããããã
ãããšåããLPäžã«ããã客æ§ã®å£°ãæ²èŒããããšã¯éèŠã§ãããµãŒãã¹ãååã®å Žåã¯å®éã®å©çšè ã®å£°ãæ²èŒããŸãããŸããã£ã³ããŒã³ã®å Žåã¯ããã·ã¥ã¿ã°ã掻çšããåå ããŠãããŠãŒã¶ãŒã®SNSã§ã®æçš¿ãèŒããããšã广çã§ãã
ãã¹ããç¹°ãè¿ããŠãããåªãããã¶ã€ã³ã«
ãããã§ãããïŒ
LPã¯æ§ã ãªäŒæ¥ããã¹ããç¹°ãè¿ããªããæ¥ã äœãããŠããã®ã§ãä»ç€Ÿã®äºäŸãææ¡ããããšã¯éèŠã§ããããããä»ç€Ÿã®ãã®ãç䌌ãã ãã§ã¯é©åãªLPãšã¯ãªãåŸãŸããã
ä»åã玹ä»ããéèŠãªã³ãããã€ã³ããèžãŸãããªã«ãããLPå ¬éåŸã«ãã¹ããç¹°ãè¿ãããããšã§æ¹åãããã广ã®é«ããã¶ã€ã³ã«ããŠãããŸãããïŒ